AudienceXpress’ Post

The LA Screenings is one of our most important events of the year. So it’s only right to spotlight someone on my team who’s been a driving force for this year’s event. Meet Ramón García Lebrija, SVP of Distribution! He made sure we presented the best story opportunities for our LATAM partners. I asked him a few questions about this year’s Screenings, trends, and the slate we brought. Here’s what he shared: ⭐️ Why are the LA Screenings so important to the Sony Pictures Television (SPT) distribution business? “LA Screenings gives us the opportunity to showcase the best of our portfolio and meet with clients in person. But it also allows us to demonstrate our singular focus on producing premium content for their platforms. It gives us a chance to say: ‘With us, you are making a smart investment that will deliver the best results.’ Now, more than ever, top-tier programming and quality are essential as audiences become increasingly selective.” ⭐️ What LA Screenings project from SPT are you most excited about and why? “Our TV slate has never been so rich and varied – new formats, and both scripted and non-scripted content. I’m certain there is a story for every platform. We’re continuing to build our iconic IP catalog, including local content that generates laughter, touches the heart, and (of course) surprises and glues audiences to their screens. We produce premium content that meets global standards and elevates local talent.” ⭐️ What entertainment industry trend are you watching? “Streaming is becoming increasingly competitive. In Latin America, we are focused on windowing and exploring licensing models to maximize reach, giving our clients the confidence our content is always at the forefront of the industry.” ****************** Thank you, Ramón, for all your hard work to make this year’s LA Screenings great for everyone involved! #leadership #latinamerica #culture #teamculture #media #sony

☀ It's nearly the time to fly off to sunny Cannes and unite the best people in the TV industry at #miptv MIP Markets - MIPTV, MIPCOM & more 📈 While you polish your pitches or consolidate your commissioning strategy, take a minute to think about how global SVOD viewership data & deep-dive UK viewing behavioural insight could supercharge your outcomes. 🤔 Still unsure of the potential of global audience data? Well then, it's lucky that Zak Jepson will be on the ground to answer all of your questions about how data fits can empower content sales & commissioning. We're inside the view, are you?

Real talk: it's hard to understand where the value lies in media these days for both consumers and advertisers. That's why I'm so excited to be moderating The CTV vs. MOBILE Debate at #StreamingMediaNYC on May 20 In the user-centric media era (coined by Evan Shapīro), where viewers want content on their terms, there's a blurry line between mobile viewing and CTV. So where should programmers and advertisers focus their attention? This debate-style panel with an all-star cast of industry leaders will attempt to answer the make or break questions facing our industry as we try to keep up with shifting consumer behavior. If you'd like to attend the #StreamingMediaNYC conference, you can use the discount code GoUpstream for full access! If you haven't already, give our panelists a follow. See you in NYC! --> Kent Rees (Sling TV) --> Dallas Lawrence (Telly TV) --> Hedvig Arnet (Vevo) --> Steve Crombie (Totem Network) Date & Time: May 20, 3:30PM #media #content #streaming #NYC

This is the graph that would keep me up at night when I worked in public media. Public media's biggest threat isn't from politicians but from not adapting quickly enough to the disruption in the media industry. The lack of data maturity literally shows up as the flatline of the digital viewership, where data-informed decision-making could make a difference. It's not too late, though. We were demonstrating that it was possible to address the data fragmentation and quality issues, bring together data in a centralized place, and display analytics on performance. Reach out if you're interested.

"While PBS is actively reshaping its future with bold, forward-looking initiatives, local [commercial] broadcasters are clinging to outdated models that no longer serve the audience — or the business." #digitaldistribution #PBS https://lnkd.in/eYeJPdd2

"Paramount Global under Skydance Media is exploring combining all of Paramount’s TV networks, including CBS and MTV, into one unit and consolidating teams across departments including programming and marketing, according to Bloomberg." https://lnkd.in/eYA7sCZZ

New and on-demand episodes of Yellowstone, RuPaul's Drag Race, and Survivor will continue to stream in Spectrum households for years to come, thanks to a new distribution deal between Paramount and Charter Communications. The deal keeps CBS, BET, Comedy Central, MTV, Paramount and Showtime networks available on Spectrum TV service (set-top box and Spectrum TV App), but also grants access to Paramount+ and BET+ to Spectrum TV households, and makes DTC apps available to Spectrum internet-only homes. This agreement is essentially a carbon copy of the landmark The Walt Disney Company & Charter deal from a few months ago, extending access to ESPN+ and Disney+ to millions of Spectrum households for no additional cost, proving Charter Communications' commitment to choice and value for consumers and subscribers, and creating additional access points for Spectrum Reach as a dominant CTV/streaming ad vendor. #neverstopreaching

This is a view of PBS's average monthly primetime reach over broadcast and digital. The precipitous decline of broadcast isn't surprising - that's been happening with nearly all broadcasters. What is surprising is that the digital line stays flat, instead of increasing like the Netflix example we showed earlier. This is an indicator that the wealth of data available on digital platforms aren't being used effectively to grow the audience and audience engagement. This represents a material loss to PBS stations - less viewers also means less donors and therefore less revenue to continue this essential programming. Let's talk about how you can leverage your data effectively to grow your customer base and revenue.

The key question everyone has is - how much of this will be native HDR? How much will be converted? How good is the conversion? And to what benefit? Because unless it creates an improved experience, it will just be increasing the energy consumption of the TV by 30% or so...

Great insight here