Medialab Group

In 2025, Connected TV (CTV) is set to be an important channel for advertisers seeking to balance short and long-term impact.   Our Strategy Director, Harry Darlington, has shared his insight on how CTV can deliver on both performance and brand goals, as featured in this Econsultancy piece.   Read the full article here -  https://lnkd.in/eJrnp-sS   #CTV #ThoughtLeadership #DigitalTrends

We’re incredibly proud to be a sponsor of WYK Digital – supporting their students by mentoring, running insight days and offering job opportunities to their students 💫 📝 Last year, over 50 of WYK’s students spent multiple days with us learning about what it’s like to work in the media industry – and we’ve hired a few of their talented students as a result!   We are now even more excited to become an inaugural partner in piloting their incredible early-careers #LEAP programme with 20 of our Execs, taking part in their 10 week essential skills programme, and can’t wait for what 2025 has in store as our partnership continues to grow! #WYKDigital #LEAPintoSuccess #EarlyCareers #WorkforceDevelopment

We’re very proud to have been involved in this illuminating campaign alongside our client partner Sue Ryder and media partner ITV Media. Launched today and running until the end of January, the partnership features the talent from ITV’s Loose Women discussing their own experiences with grief, showcasing how it can, and will, affect everyone in their lifetime. Keep an eye out on your social channels to see some more behind the scenes footage of the campaign itself. #SueRyder #LooseWomen #ITVMedia

Thank you Mike Hall You are spot on. In 2025, customer lifetime value (LTV) will be more important than ever and delivering a deliberate balance between acquiring new customers and retaining existing ones will arguably be the key measure of success. Acquisition grows your audience, but without retention churn erodes gains, impacting long-term value. Retention, on the other hand, builds loyalty and advocacy, amplifying the return on every new customer acquired. At Medialab Group under the leadership of Mike and Will Davis 📈 we see acquisition and retention as interconnected. Data insights guide everything from precise targeting to creating meaningful, personalised experiences that resonate with customers. This approach isn’t about short-term wins; it’s about embedding strategies that deliver sustained growth across sectors including; DTC, Financial Services, Retail and Charity. If you’re thinking about LTV and want some independent advice on how to get the balance right, drop Will, Mike or I a note.

We are incredibly proud to have been involved in this innovative campaign alongside our client partner Alzheimer's Society and media partner ITV Media.   Launched yesterday and running until the 31st Dec, Alzheimer’s Society will have their own unique versions of the broadcaster’s festive continuity announcements with a poignant reminder that, for millions of families, dementia has robbed them of their treasured festive traditions. Across 5 bespoke spots which appear between programmes, glitches in sound and vision will shine a light on dementia, raising essential awareness and support.   Alzheimer's Society is here for anyone affected by dementia. Let's help shine a little light this Christmas, visit the linke below to find out more and donate.   #ChristmasCampaign #Dementia #AlzheimersSociety #ITVMedia

Merry Kidmas!   We had a fantastic afternoon with the next generation of Medialabbers at our Medialab Kidmas party, jam-packed with crafts, biscuit decoration, classic party games and a festive goodie bag.   We hope the kids had as much fun as their parents! Huge thanks to the Medialab team-members, Catherine and Tatum, who helped make this such a huge success!   #Christmas #FestiveFun

Our client partner Alzheimer's Society’s launches their powerful new brand campaign today. ‘It’s not called getting old, it’s called dementia’ will run across TV, BVOD, YouTube and Socials from today till the 19th of January. Millions across the UK are affected by dementia every day, making the festive period highly emotional for many. Together, we can make sure dementia gets the attention it deserves. #AlzheimersSociety #Dementia #MediaPlanning

'The elephant in the room for customer engagement is the imbalance between aqusition and retention 🐘' Our Head of Retention Mike Hall gives Econsultancy his thoughts on how to stay ahead of customer engagement in 2025, with a focus on personalisation and generative AI at the forefront for the new year's new strategies. Read the full article below: #CRM #CustomerRetention #MediaPlanning

Our Head of Marketing Effectiveness, Anthony Pey, features in Performance Marketing World's latest article on 2025 predictions for measurement, data and privacy.   As the media landscape becomes ever more fragmented, having a unifed measurement framework to monitor emerging channels and tactics is absolutely crucial.   Read more of Anthony's thoughts below:   #Data #Effectiveness #MediaPlanning

‘Smaller cruise operators can compete with the big guns 🛳️'   Great to see one of our business directors, John Dobbs, write for Travel Weekly UK on how smaller cruises operators can still contend with the Titan-like competitors ahead of the important post-Christmas and Boxing Day sales period.   John highlights the importance of unique and personalised campaigns, a commitment to responsible travel, and a robust focus on data-driven strategies.   Read the full article below!   #TravelWeekly #Cruises #DataDriven