DoubleVerify

We've arrived! And in style 👋 #CES2025 in Las Vegas has officially kicked off, and we couldn't be more excited to meet the disruptors and changemakers shaping ad tech's future. Want to chat with us and experience this amazing color palette in person? Follow the neon lights to DV's suite at the ARIA, or join us at one of our events: 🍸 Tonight: Meet the DV team at our happy hour 👏Tomorrow: Get inspired at our Women's Empowerment Hour with She Runs It and SEEHER 🎯January 9: Listen to CMO Dan Slivjanovski speak on data and analytics for personalized advertising https://buff.ly/4h64mR7

A CTV, sigla em inglês para TV conectada, está superando a TV linear ao redor do mundo. No Brasil, a taxa de penetração de TV online/streaming já é de 96,7%. A crescente popularidade deste meio levanta a questão: dado o preço premium dos anúncios em TV conectada, como as marcas podem se conectar de forma eficaz e segura com seu público ao anunciar em CTV? 🔥 Nossa opinião: independente da forma de compra dos anúncios em CTV, seja de maneira direta ou programática, os anunciantes enfrentarão alguns desafios como inventário de baixa qualidade e inseguro para as marcas, além do potencial de fraude neste meio. Na verdade, o Global Insights: 2024 Trends Report da DoubleVerify (DV) mostrou que as impressões em CTV cresceram 98% na América Latina em 2023, ao mesmo tempo que este meio também apresentou a maior taxa de fraude/SIVT em 4,9%. Neste artigo publicado pelo Tela Viva News, Andre Akira Mizokami da DV compartilha algumas das melhores praticas pata medir e proteger a qualidade das campanhas publicitárias em CTV. Leia aqui: https://buff.ly/3C0t6LH

DV’s Christina DiLaura, Global VP for Attention, was featured in an exclusive interview with Marketing In Asia! 🎉 In the article, Christina delves into the cutting-edge innovations in digital advertising across the APAC region. From AI-powered tools to attention metrics, she highlights how DV is empowering marketers to create impactful campaigns and navigate regional challenges. Read the full interview to learn more about how we're shaping the future of digital advertising: https://buff.ly/4h0kvr9

When powerful and passionate women work together, ideas flourish. SEEHER and She Runs It are two organizations dedicated to improving and expanding the representation of women in advertising and marketing. DV's Women Empower Hour is back at CES again this year with our own Julie Eddleman, EVP, Global Chief Commercial Officer, hosting alongside these two incredible non-profits. Come join some of the brightest women in advertising across CPG, retail, technology and finance for sushi and drinks (alc/non-alc) and of course, great conversation. Roll in 🍣

We're excited to announce that Andreas Neu has joined the team as DV's Lead Integrated Solutions Director - Scibids, DACH & CEE! 🎉 Read more about how this appointment will enable central European advertisers to better leverage Scibid’s AI to directly drive business results: https://buff.ly/4gIR4ug

👋Role call for #CES2025 Las Vegas The #DV team is excited to meet disruptors and changemakers at CES to discuss how ad tech fits into recent developments in consumer technology and media. Here’s where you can find us this year: 🍸January 7: Meet the DV team at our happy hour 👏January 8: Get inspired at our Women’s Empower Hour with She Runs It and SEEHER 🎯January 9: Listen to CMO Dan Slivjanovski speak on data and analytics for personalized advertising Request a meeting ahead of time with a DV executive! Find your path to us: https://buff.ly/3Zz6yJA As the media landscape evolves, the need for protection and measurement only balloons — and we always exist on the precipice of that growth potential. See you soon!

Will you be at CES next week? 🍸Come unwind with us. We’ve got delicious bites and drinks (non-alcoholic options present) 😉 Day 1, January 7: DV’s happy hour at Proper Eats Bar at the ARIA. Light bites and drinks will be served. Day 2, January 8: Our Women’s Empowerment Hour at DV’s Suite at the ARIA. Sushi and drinks will be served. First 100 to arrive get a custom DV tote! Both happy hours are in the early evening right before the night festivities. Get warmed up for a night of networking with new faces with a quick drink stop with DV. 🤌Nothing beats a tasty drink and good conversation. Register here: https://buff.ly/4gtFlzx

📣Calling all women in advertising and marketing… During CES, DV is hosting a women’s empowerment happy hour on January 8 at our suite at the ARIA Resort & Casino. First 100 people to arrive get a custom DV tote! We’ve also got… 🍣Delicious sushi 🍸Delicious drinks, with equally appealing non-alcoholic options 🤓Good company, of course This happy hour is hosted by us, in partnership with SEEHER and She Runs It, both organizations committed to supporting and increasing female-identifying representation in global marketing and advertising. RSVP: https://buff.ly/3BDWszj

KI ist unbestreitbar ein Segen für die Werbung: personalisiertere Kampagnen, maßgeschneiderte Kreative, präziser Medieneinkauf. Aber sie kann auch halluzinieren - ja, richtig gelesen. Generative KI stellt eine erhebliche Bedrohung für die Qualität der Medien dar, da sie Inhalte in großem Umfang und mit wenig Verständnis für den Kontext erstellen und dadurch Desinformationen verbreiten kann. Regional VP Michael Fuhrmann schreibt in ADZINE - MARKETING. TECH. MEDIA. über die Gefahren von Gen AI-Inhalten und die Notwendigkeit einer Qualitätskontrolle für Werbetreibende und Verlage. Lesen Sie den vollständigen Artikel: https://buff.ly/4fvweNo

Pro tip: before a big night of social activity, warm up with a lighter social activity—like an early evening happy hour with DoubleVerify 👀 Before the frenzy of night activities at CES 2025, stop by Proper Eats Bar at the ARIA Resort & Casino on January 7 for DV’s happy hour at 5:00 pm. Enjoy light bites and sips in the company of a bunch of ad tech nerds. Questions welcome, good vibes encouraged. Come hang. We don’t bite. (Except on snacks). RSVP: https://buff.ly/3OSTytt