Aoife Dowling’s Post

‘2025 will mark the great martech reset’: 15 marketers on measurement, data and privacy Click the link in the comments to read the full analysis on PMW. Dara Nasr, WeTransfer Anna Forbes, DoubleVerify Daniel Smulevich, Jellyfish Oliver Feldwick, T&Pm Aoife Dowling, Shopify Cory Munchbach, BlueConic Tom Gunter, Avid Collective Anthony Pey, Medialab Group Andrew Mole, pubX Fiona Salmon, MANTIS André Baden Semper, Nexx360 Stefanie Briec, AudienceXpress Marie Binet, Fuse Hugh Stevens, LiveRamp alison harding, Lotame #AITrends2025 #MarketingInnovation #SocialCommerce #RetailMedia #CustomerEngagement #DigitalTransformation

As the media landscape becomes ever more fragmented, having a unified measurement framework to monitor emerging channels and tactics is absolutely crucial.

Sign up for free: Tips to maximize the ROI of your website visitors. Join us for an engaging live webinar where Fox Dealer will delve into harnessing and leveraging your website's first-party data. With the phasing out of 3rd party cookies, establishing a robust first-party data strategy is more crucial than ever. During this free webinar, you will discover how to embrace First-Party data, unlocking numerous benefits such as: - Comprehensive tracking and gathering of all visitor activities on your website. - Seamless engagement with visitors both on and off your site. - Enhanced interactions with your existing customer base. - Strategic activation of your first-party data across various advertising platforms for improved performance and reduced reliance on 3rd party audiences. - Effective sales attribution strategies. - Leveraging AI tools to facilitate appointment setting Register Now at https://lnkd.in/esNBE4XH

Sign up for free: Tips to maximize the ROI of your website visitors. Join us for an engaging live webinar where Fox Dealer will delve into harnessing and leveraging your website's first-party data. With the phasing out of 3rd party cookies, establishing a robust first-party data strategy is more crucial than ever. During this free webinar, you will discover how to embrace First-Party data, unlocking numerous benefits such as: - Comprehensive tracking and gathering of all visitor activities on your website. - Seamless engagement with visitors both on and off your site. - Enhanced interactions with your existing customer base. - Strategic activation of your first-party data across various advertising platforms for improved performance and reduced reliance on 3rd party audiences. - Effective sales attribution strategies. - Leveraging AI tools to facilitate appointment setting Register Now at https://lnkd.in/esNBE4XH

Since Marketers are the closest to both how customer data is collected and how it is used for activation and engagement, they can also help ensure this properly collected and ready to be used in a timely fashion manner and help: - Influence the selection pf Martech platforms - Help with martech implementation - Help increase martech utilization #martechformarketers. #experimentalmarketer 👇 For more insights, follow me and subscribe to the newsletter (link in the comments) https://bit.ly/3CTvowl

Todd McNab hosted an awesome (and very informative) EMARKETER webinar on simplifying disruption, demand and data for #financialservices marketing. If you didn't catch it live, this is quick read to give you the top takeaway and also has a link to the full webinar if you're interested!

In the realm of digital commerce, first-party data reigns supreme. It’s key to creating personalized experiences and driving growth. Here are a few ways to make sure your privacy experience supports data collection: 💼 Cookie Banner Clarity: Is your cookie consent banner consumer-friendly and on-brand? Ensure transparency to maximize first-party data collection. 💼 Preparing for a Cookieless Future: With third-party cookies on the way out, pivot towards first-party data strategies. Adapt to privacy standards while maintaining personalization. 💼 Unlocking Preference Centers: Traditional preference centers often lack engagement. Revamp them to capture relevant consumer interests and update preferences across systems for personalized campaigns. 💼Understanding Data Permissions: It's crucial to map consent choices to martech and adtech systems. Without clarity, marketing initiatives can stall due to privacy concerns. Thriving in the first-party data era requires a shift in mindset and proactive management of consent, preparation for cookieless environments, and optimization of preference centers. By addressing these challenges, brands can leverage their websites as dynamic platforms for deeper customer relationships. Read more about first-party data on the Ketch blog : https://lnkd.in/ez8Se4Js #FirstPartyData #PrivacyCompliance #DigitalCommerce

🚀 As the digital marketing landscape evolves, CMOs are steering into uncharted territory — the cookieless future. How are they adapting to these changes? 📊 From exploring alternative data solutions to investing in first-party data and AI-driven analytics, learn how leading marketers are turning challenges into opportunities. Plus, get insights on privacy-centric approaches that are shaping the future of customer engagement. 💡 Stay ahead of the curve and future-proof your marketing strategies. Check out the full article for an in-depth analysis: https://bit.ly/48WWPj0 #MarketingStrategy #CookielessFuture #DataPrivacy #CMOinsights #AdTech #ReBid

🔒 First-Party Data: The Future of Personalized Marketing 🔒 As privacy regulations tighten and third-party cookies phase out, the focus for marketers is shifting towards leveraging first-party data. This involves gathering insights directly from our audience through methods like email sign-ups, purchase histories, and website interactions. Why does this matter? - ✅ Better Personalization: By utilizing first-party data, we can customize content, products, and services based on actual user behavior. - ✅ Increased Trust: Consumers highly value transparency, and relying on first-party data helps maintain their trust. - ✅ Long-Term Success: Brands that excel in harnessing first-party data now will gain a competitive advantage in the data-driven landscape of the future. 💡 Have you initiated the development of a robust first-party data strategy? How are you preparing for the cookie-less future? #digitalmarketing #firstpartydata #datadrivenmarketing #privacymatters

The deprecation of third-party cookies continues along at snail's pace thanks to regulation in EU and confusion everywhere else. Marketers are looking everywhere for answers: cleanrooms, tags, contextual placements, Privacy Sandbox, walled gardens and more. Join Ken Zachmann and Angelina Eng for a discussion of where we go from here, recorded live at the Spring 2024 MarTech Conference. #dataprivacy #firstpartydata #digtialadvertising #marketing #cookielessfuture https://lnkd.in/e852i2Xx