Najd AlMutairi’s Post

Are You Over-Engineering Your Product Because Marketing Is Not Working? It's a common trap: when marketing efforts yield poor results, the instinct is to enhance the product. We believe that by adding more features or making it more sophisticated, we'll capture the attention we desire. However, this approach often leads to over-engineering, diverting focus from what might be the real issue – ineffective marketing. It's easier to focus on product development than on marketing. Creating new features feels like tangible progress, while refining marketing strategies can be complex and uncertain. But what if the answer isn't a more complex product, but rather a simpler one paired with a sharper marketing strategy? Sometimes, a streamlined product that delivers clear value is more compelling. Couple this with targeted, effective marketing, and you might find the attention and success you've been striving for. Don't let the allure of constant product enhancement overshadow the importance of marketing. A simpler product and smarter marketing could be the winning combination you need. Spoiler alert: direct sales and outreach is not the same as sharpening the saw of marketing messaging. More on that tomorrow. #ProductDevelopment #MarketingStrategy #Simplicity #BusinessGrowth #ProductManagement

Marketers, especially product marketing, rethink how you approach your product, market, and strategy. Don’t make something easy to sell with a laundry list of features and assumed benefits. Make it easy to buy with predictable results and quantified benefits.

Launching the Marketing 6.0 training series. From multi to Omni to Meta. Is traditional Marketing, which I prefer to call fundamental marketing, dead? Far from it. The Integration of classical and digital channels is key to create a coherent and a solid customer journey.

5 Steps of Marketing Process 1) Understanding the marketplace and customer needs 2) Designing a customer-driven marketing strategy 3) Constructing a marketing plan that delivers value 4) Building a profitable relationship with customers 5) Capturing value from customers ✅Save this post if you find it useful ✨Follow us for more helpful content like this regularly 🗡️Turn on post notifications and be the first to learn my process

Why Every Business Needs a Simple One-Liner In Marketing Made Simple by Donald Miller, he emphasizes the power of a one-liner. It’s more than just a catchy phrase—it’s the way you communicate what you do in a clear, concise, and compelling way. The structure? Three key parts: 1. The Problem: Start by identifying the problem your customers face. 2. Your Solution: Explain how your product or service solves that problem. 3. The Result: Show the transformation or benefit your customers will experience. Why is this so important? Because people don’t buy when they’re confused. When you can sum up what you do in one sentence, it becomes easier for others to understand and even repeat to others. It’s one of the most valuable marketing tools you will reuse and repurpose over and over again. Have you created your one-liner yet? I’d love to hear it! #Marketing #BusinessGrowth #StoryBrand

POV: You are a product. Or How marketing teams picture C-levels:

Great Marketing > Great Product. You can be a marketer with these tools:

Say Goodbye to Marketing Strategy Overwhelm with AskCory! 🚀 At Build Up Labs, we understand the frustration of constantly coming up with effective marketing strategies. That's why we created AskCory - your new digital marketing companion that simplifies complexity and brings creativity to your doorstep. Get Ready to Supercharge Your Marketing Strategy with AskCory! 🌟 Mark your calendar for May 28th, because AskCory will be launching on Product Hunt! This platform offers an opportunity to gain exposure and collect invaluable input from users like you. Imagine having a tool that not only assists with your marketing but also learns and evolves with your needs. That's the vision behind Cory, and we need your insights to enhance it further! 👇 Here’s How You Can Help: Visit the link below to 'Notify me' and stay updated on our launch. Your participation and feedback will not only support us but also enhance Cory to better serve your marketing innovations. https://lnkd.in/d6X78dW3 We value your support immensely. Let's innovate together and turn marketing challenges into triumphs! 💪

What truly defines effective marketing? 🤔 It goes beyond just pushing products. Effective marketing is about creating genuine value for customers. Let's shift our focus from merely selling products to crafting experiences that resonate with our customers, enriching their lives in meaningful ways. When we prioritize their needs and satisfaction, success naturally follows. Are you ready to shift your mindset from simply selling to genuinely adding value to your customers' lives? DM Kelly #FoodForThought #Marketing #CustomerValue #RelationshipBuilding

Do you struggle to reach consensus when it comes to prioritizing ideas for sales and marketing? It's paralyzing, isn't it? Everybody's latest idea is the "next big deal," so instead of cranking out killer growth campaigns, you spend your time debating. 4 years ago, my business partner introduced me to ICE framework--a simple method for bringing objectivity into any decision. It stands for "Impact," "Confidence," and "Ease." Check out the article below to learn how to prioritize your marketing Initiatives using this simple, but effective tool.