Bianca Toma’s Post

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1. I elevate your brand image in the real world with thoughtful logo apparel and promotional items 2. I read a crazy amount of entrepreneurship books and I love talking about them

Why Every Business Needs a Simple One-Liner In Marketing Made Simple by Donald Miller, he emphasizes the power of a one-liner. It’s more than just a catchy phrase—it’s the way you communicate what you do in a clear, concise, and compelling way. The structure? Three key parts: 1. The Problem: Start by identifying the problem your customers face. 2. Your Solution: Explain how your product or service solves that problem. 3. The Result: Show the transformation or benefit your customers will experience. Why is this so important? Because people don’t buy when they’re confused. When you can sum up what you do in one sentence, it becomes easier for others to understand and even repeat to others. It’s one of the most valuable marketing tools you will reuse and repurpose over and over again. Have you created your one-liner yet? I’d love to hear it! #Marketing #BusinessGrowth #StoryBrand

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