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Are You Over-Engineering Your Product Because Marketing Is Not Working? It's a common trap: when marketing efforts yield poor results, the instinct is to enhance the product. We believe that by adding more features or making it more sophisticated, we'll capture the attention we desire. However, this approach often leads to over-engineering, diverting focus from what might be the real issue – ineffective marketing. It's easier to focus on product development than on marketing. Creating new features feels like tangible progress, while refining marketing strategies can be complex and uncertain. But what if the answer isn't a more complex product, but rather a simpler one paired with a sharper marketing strategy? Sometimes, a streamlined product that delivers clear value is more compelling. Couple this with targeted, effective marketing, and you might find the attention and success you've been striving for. Don't let the allure of constant product enhancement overshadow the importance of marketing. A simpler product and smarter marketing could be the winning combination you need. Spoiler alert: direct sales and outreach is not the same as sharpening the saw of marketing messaging. More on that tomorrow. #ProductDevelopment #MarketingStrategy #Simplicity #BusinessGrowth #ProductManagement
