JC Abi Saab’s Post

Successful product marketers may have some tricks hidden up their sleeves. There are some product marketing techniques and tactics that have stood the test of time.

The 5 Value Principles Of The Marketing Process 5 Value Themes 1. "Creating value for customers in order to capture value from customers in return.” 2. “Building and managing strong, value-creating brands.” 3. "Measuring and managing return on marketing.” 4. "Harnessing new marketing technologies.” 5. "Sustainable marketing around the globe.” These fundamental principles of marketing all relate to the marketing process: Understand the marketplace and customer needs and wants → Design a customer-driven marketing strategy → Construct an integrated marketing program that delivers superior value → Build profitable relationships and create customer delight → Capture value from customers to create profits and customer equity

A marketing funnel is a system. Systems can be optimized. Just like an MVP. release a working prototype and fix it through feedback.

Quick marketing test: What percentage of your time goes to marketing versus improving your core offering? If you spend more time thinking about how to tell your story than how to improve your customer's lives, you might be stuck in the marketing trap. Don't fall for meaningless metrics. Focus on solving more problems.

Forget the small talk in marketing. Go deep. Like therapist-deep. Marketing 101: Address the pain points. Offer solutions. Marketing 401: Illustrate the transformation. Guide them through conflicts using your product. Immerse them in the life they desire. Heal their wounds.

One of the most widely used tools for creating effective marketing strategies is the four Ps of marketing: Product, Price, Place, and Promotion. This framework helps businesses consider how to present their products or services to the market in a way that attracts customers and makes the brand stand out. Read this blog, where we have broken down each of the 4Ps, defined them, and shown real-life examples to help explain how businesses use this framework. We will also explore how businesses determine these factors to build a successful marketing strategy.

From real-time decisioning to hyper-personalization, discover why end-to-end AI-powered marketing solutions are outpacing traditional stand-alone ESPs. https://pe.ga/4fv7xRl

Today, our client got his first order from our marketing services. No doubt without proper marketing you can't survive in this digital world. Product marketing is more important than product quality. #marketingagency #thedreamage #marketing #digital #post #product

From real-time decisioning to hyper-personalization, discover why end-to-end AI-powered marketing solutions are outpacing traditional stand-alone ESPs. https://pe.ga/40Q5y69

When a feature idea goes from marketing all the way to the customer and it works