Muhammad Abdullah Bin Jamil’s Post

Meta is reshaping how we approach digital advertising with new data restrictions in its Business Tools 🔒 As privacy takes precedence, it’s crucial to understand how these changes will affect your campaigns and strategies. 🔍 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄: - Data Restrictions: Meta will restrict certain data types, including specific parts of URLs and custom parameters. This is designed to enhance user privacy and limit the sharing of sensitive information. 🔗❌ - - Impact on Custom Audiences: If you rely on custom audience rules that involve restricted data, you’ll need to adjust. Some ad sets may be paused if custom audiences decrease or can no longer be updated. ⚠️📉 - - Changes in Reporting: The Events Manager will exclude restricted data from reports, complicating your ability to track ad performance effectively. 📊🚫 𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝗗𝗼? - Review Your Tracking: Audit your UTM parameters to ensure compliance. Focus on essential elements like source, medium, and campaign name. 🔍✏️ - Monitor Your Campaigns: Set up alerts for paused ads to stay informed about any disruptions to your campaigns. ⚠️📈 - Communicate with Clients: Keep your clients and stakeholders updated about these changes. Transparency is key, especially if they expect detailed reporting. 📞 - Adapt Your Strategies: Explore privacy-compliant analytics tools and consider broader targeting strategies to align with the new restrictions. 🔄🌐 - As we navigate this evolving landscape, staying informed and proactive is essential. Let’s adapt together to ensure continued success in our advertising efforts! 💪🚀 At Mediatava, we specialize in helping food and beverage brands navigate the complexities of Meta advertising. Let us help you adapt to these changes and maximize your advertising potential! 💬 Ready to elevate your Meta ads? Lets Chat #Meta #Advertising #Privacy #DigitalMarketing #CustomAudiences #DataCompliance #MarketingStrategy #AdTech #SocialMediaMarketing

🚨 Important Update for Advertisers Using Meta Business Tools 🚨 Meta is rolling out significant updates to its Business Tools, prioritizing user privacy. These changes could impact how advertisers use custom audiences and track campaign performance. With stricter data restrictions, some ad sets may pause, and reporting might face limitations. It's crucial to adapt to these changes and ensure your campaigns remain effective and compliant with Meta's new privacy measures. Data restrictions will impact custom audiences and ad sets. Advertisers need to adjust tracking and reporting strategies. Industry experts advise proactive preparation. Key recommendations: 1) Audit UTMs and streamline tracking. 2) Set up alerts for paused ads. 3) Explore alternative analytics tools. 4) Revamp reporting processes. 5) Communicate changes to clients. 6) Develop privacy-friendly targeting. 7) Stay updated on Meta's policies. Let Goldengate Technolabs help you navigate these changes. Our experts can provide guidance and solutions to ensure your advertising campaigns remain effective in the evolving digital landscape. #MetaUpdate #DigitalMarketing #OnlineAdvertising #AdCampaigns #PrivacyFirst #CustomAudiences #MarketingStrategy #SocialMediaMarketing #BusinessTools #MarketingUpdates

If you run Meta ads then this post is for you. . Scroll if you have nothing to do with healthcare as a category. Starting January 2025, Meta is rolling out major changes to its advertising policies, especially impacting health-related campaigns. Here’s the quick rundown: Key Changes: •Health Data Restrictions: Limited use of health-related data like purchase behaviors for ad optimization. •New Data Source Rules: •Fully Restricted: No conversion campaigns allowed (e.g., specific medical domains). • Mid Restricted: Limited lower-funnel optimizations (e.g., hospital websites). • Regulatory Compliance: Stricter privacy standards for sensitive user information. *DM to know these categories in detail. How to Adapt: 1. Audit Your Data Sources: Ensure accurate classification in Meta’s Events Manager. 2. Shift Objectives: Focus on upper-funnel campaigns if restricted. 3. Diversify Channels: Expand efforts to platforms like Google Ads and TikTok. 4. Go Privacy-First: Minimize sensitive data use and adhere to compliance rules. 5. Leverage Content Marketing: Create educational materials to engage audiences without triggering restrictions. Pro Tip: Regularly monitor Meta updates to stay ahead of changes and refine strategies as needed. 💡 Note - this is a short version of full article I have complied from different sources, DM to get the link for the full article. Also to ensure your campaigns remain impactful in this evolving landscape, get in touch. #Meta #DigitalMarketing #Privacy #HealthTech #Compliance

Facebook is Giving Advertisers More Control Than Ever Before! 💪 Facebook is rolling out new features that put YOU in the driver's seat when it comes to brand safety and suitability. Here's what's new: 😍 Turn off comments on your ads: Running a sensitive campaign? Now you can control the conversation. 🗣️ 😍 Choose where your ads appear: Block your ads from specific profiles on Facebook AND Instagram. 🚫 😍 Partner with third-party verification tools: Get even more granular control over ad placement with content block lists. 🛡️ 😍 Faster data availability: Analyze ad performance and make adjustments quicker than ever. 📈 😍 Simplified suitability settings: Manage your preferences with ease in Facebook's Brand Safety and Suitability Center. ⚙️ Meta is providing businesses with the tools and transparency they need to create a safe and suitable ad environment. Let's take a Deeper Dive into the Updates: ✔️ Comment Controls: This testing feature allows businesses to disable comments on their ads, providing greater control over sensitive campaigns. ✔️ Publisher Block Lists: Expand your control over ad placement by blocking specific profiles on both Facebook and Instagram. ✔️ Third-Party Integrations: Partner with Meta Business Partners like IAS for enhanced content block lists and granular control over ad placement in Feed and Reels. ✔️ Enhanced Verification: Benefit from 75% faster data availability for quicker analysis and optimization. ✔️ Streamlined Suitability Center: Easily manage your brand safety and suitability preferences from a centralized dashboard. Meta is constantly innovating to give businesses more control, transparency, and efficiency in their advertising. #meta

Meta’s New Data Restrictions Will Impact Your Ad Campaigns: Here Are My Personal Strategies for Navigating the Shift When Meta announced their recent updates to Business Tools, I immediately thought of the challenges we faced back in 2020 when privacy laws first tightened. My initial reaction was, “Here we go again.” But this time, I’m approaching it differently, and so should you. For those unaware, Meta is making changes to restrict certain data in its Business Tools, affecting advertisers' ability to track and use custom audiences the way we’re used to. This will impact how we create and optimize our campaigns. For example, custom parameters that once helped me fine-tune my audiences are now being restricted. These parameters used to help me laser-focus my ads on the exact audience I needed. But that’s all changing, and it’s causing many ad sets to either pause or require adjustments. So, What Now? When I saw the email from Meta, my first instinct was to panic. Losing key tracking parameters can feel like losing control of your campaigns. But after taking a deep breath, I realized this wasn’t the end of the world—it was just another challenge to overcome. Here’s What I’m Doing: Auditing my UTMs: I’m going back through every campaign to make sure tracking is simplified. No more relying on long, complex UTM parameters that could get caught by these new restrictions. Revamping Custom Audiences: If Meta is cutting back on data, I’m focusing on broader audience segments that are still compliant. This means testing different ways to reach people without relying on those fine-tuned parameters that we’ve all grown so used to. Setting up alerts: With these changes, ad sets might pause unexpectedly. I’ve set up alerts so I can quickly react if an ad stops running, ensuring nothing falls through the cracks. The Big Lesson This isn’t just about Meta. It’s a reminder that as advertisers, we always need to stay agile. Privacy is the future, and if we’re proactive instead of reactive, we’ll come out ahead. In the meantime, I’m doubling down on staying informed. Meta may not have given us a firm date for these changes yet, but you can bet I’m preparing my clients and teams now. Because when the changes hit, I want to be ready—and you should be too. #ads #digitalmarketing #advertisement #metads

What's New On Meta? Meta Updates: Read the latest news about the platform 🗒 👉 (Follow our page and be ready for Friday’s YouTube update!) 1️⃣ Meta Highlights AI Ad Performance Insights Meta reports that advertisers using Advantage+ campaigns and AI-driven tools have seen improved outcomes. 👉 A 22% increase in ROAS was noted for those activating AI-powered targeting features. 👉 Meta’s Andromeda system reportedly improved ad recall by 6% and ad quality by 8% for specific segments. 👉 Advertisers using AI-generated images observed a 7% rise in conversions. The company states that over 1 million advertisers created more than 15 million ads in a single month using generative AI tools. 2️⃣ Meta Rolls Out Tips Hub for Threads Creators Meta has introduced a resource hub for Threads creators aimed at helping them grow their profiles. Key features include: 👉 Step-by-step guides for setting up profiles and linking Instagram accounts. 👉 Advice on using topic tags, mixed media, and frequent posting to boost visibility. 👉 Privacy settings and interaction management tips. The hub outlines strategies for expanding reach and engagement on Threads. 3️⃣ Meta Ads Mandates Phone Verification for New Advertisers Meta now mandates phone verification for new advertisers as part of its security and compliance measures. 👉 The process involves verifying a code sent via text or call. 👉 Additional requirements may include ID checks for political ads or regulatory licenses for certain industries. 👉 Some regions may also require two-factor authentication for account protection. Meta states that these changes aim to enhance platform integrity and address potential misuse. Meta for Business (via Threads, Swipe Insight, Social Media Today, LLC) *source link in the comment section 👇 #MetaUpdates #AdTech #MetaAI #paidsocial

📢 Important Update on Meta's Business Tools! Meta has announced a significant tightening of data restrictions within its Business Tools. This could potentially impact custom audiences, ad sets, and reporting strategies for advertisers. Key Changes: 🔵 Restricting access to certain data, including parts of URLs and custom parameters. 🔵 Custom audiences may require adjustments, especially those that utilize data soon to be restricted.  🔵 Some ad sets may be paused if custom audiences decrease or can no longer be updated. Advice for Advertisers: ➡️ For paused ads, Meta suggests switching the custom audience or creating a new one with standard parameters.  ➡️ Auditing UTMs, streamlining tracking, setting up ad pause alerts, and exploring privacy-compliant analytics tools are also recommended. These changes signify Meta's shift towards prioritizing privacy and align with the industry's broader trend towards increased user privacy measures. It underscores the need for advertisers to stay informed, prepare for potential adjustments, and regularly check Meta policies. How do you plan to adapt your strategies in response to these changes? If you like this update, please leave a comment and repost ♻️ #metaupdate #digitaladvertising #digitalmarketing #leadgeneration #metapolicies

TINFOIL HAT TIME In fall of 2023, Meta has to settle a privacy lawsuit for 3/4 of a billion (with a B) dollars. Few months later, "hey look at our cool new lead gen campaign tech!" The catch? Those cool new campaign types (Advantage+ for lead gen, in this case) encourage little to no targeting. Lol. This is basically Meta saying "you won't sue us again for narrow targeting... watch this, we'll give you none!". But that's the game we as marketers are forced to play. So we must ask... Ok... if traditional niche targeting isn't available, and this fancy new 'machine learning algorithm thingy' is what we have to leverage to get our ads to perform for our organization... how do we do that? Good news, the answer to those questions (and ones you don't even know you have yet) are coming to a computer screen near you on 5/15 at 12pm EST. We're hosting a webinar all about Advantage+ for Lead Gen Advertisers. We'll cover... - Wtf is it? - Why should you care? - How to leverage it? (And when not to) - How to update your tactics and strategies accordingly - And probably share a bad pun or two (sorry) This is the same format/level of detail as the SGE webinar we did a month or two ago - so if you liked that, you'll love this. Wanna join? Just drop a comment and I'll send you an invite. #metaads #advantageplus #leadgen

Wait…what? Meta is letting advertisers turn off public comments on their ads 🤯😬 This means you soon might be seeing ads without the possibility to comment on them, but also that you can’t read any reviews or thoughts of other customers. Like going back in time... From a marketing perspective this might seem like a relief for companies who are scared of negative feedback, trolls or off-topic discussions. But does this move really match with the core essence of social media? By giving brands the option to silence comments, Meta is creating a sanitized environment within their platforms where only one-sided communication exists. I thought the time of tv commercials and print ads were gone! 😅 And let's not forget: not all advertising comes from well-known brands or quality companies. A significant amount of advertising can be shady or at least questionable. Public comments often serve as a first warning to others about potential scams, poor quality, or misleading information. If that conversation can be silenced, we are paving the way for (more) misleading or fraudulent promotions. Social media is, by definition, 𝘴𝘰𝘤𝘪𝘢𝘭. Platforms like Facebook and Instagram have thrived by giving people a voice. Whether it’s to share opinions, ask questions, or challenge advertising claims, comments have been central to that conversation. As well as on ads. #advertising #socialmedia #reviews #userfeedback