GoldenGate Technolabs’ Post

📢 Important Update on Meta's Business Tools! Meta has announced a significant tightening of data restrictions within its Business Tools. This could potentially impact custom audiences, ad sets, and reporting strategies for advertisers. Key Changes: 🔵 Restricting access to certain data, including parts of URLs and custom parameters. 🔵 Custom audiences may require adjustments, especially those that utilize data soon to be restricted.  🔵 Some ad sets may be paused if custom audiences decrease or can no longer be updated. Advice for Advertisers: ➡️ For paused ads, Meta suggests switching the custom audience or creating a new one with standard parameters.  ➡️ Auditing UTMs, streamlining tracking, setting up ad pause alerts, and exploring privacy-compliant analytics tools are also recommended. These changes signify Meta's shift towards prioritizing privacy and align with the industry's broader trend towards increased user privacy measures. It underscores the need for advertisers to stay informed, prepare for potential adjustments, and regularly check Meta policies. How do you plan to adapt your strategies in response to these changes? If you like this update, please leave a comment and repost ♻️ #metaupdate #digitaladvertising #digitalmarketing #leadgeneration #metapolicies

📢 Meta Tightens Data Restrictions on Business Tools: Key Updates for Advertisers Meta has announced significant changes to its Business Tools, focusing on enhancing privacy by restricting the use of certain data, such as URL parts and custom parameters. These updates could impact advertisers in several ways: 🔹 Custom audiences may need adjustments if they rely on restricted data. 🔹 Ad sets could be paused if audience sizes shrink or become difficult to manage. 🔹 Event Manager reports will no longer include restricted data, impacting insights. What You Should Do: ✅ Audit your tracking parameters (UTMs) and remove any restricted information. ✅ Adapt your reporting to focus on privacy-compliant metrics and tools. ✅ Set alerts for potential ad pauses and be ready to implement broader targeting strategies. ✅ Communicate these updates to your clients and stakeholders to ensure they are informed. As we move towards a more privacy-focused digital landscape, staying proactive and prepared is key! 🔑 #DigitalMarketing #MetaAds #PrivacyFirst #AdvertisingUpdates #BusinessTools

🚨 Big News for Advertisers Using Meta's Business Tools! 🚨 In a move towards enhanced privacy, Meta has rolled out significant updates to its Business Tools that could reshape how advertisers operate. Here’s a quick rundown of what you need to know: 📉 Tighter Data Restrictions Meta is automatically limiting access to certain types of data, including parts of URLs and custom parameters. This aligns with their commitment to stronger privacy protocols. 💡 What This Means for Advertisers - Custom Audiences: Prepare for potential changes or reductions in custom audiences—some ad sets may even be paused. - Ad Campaigns: Ads leveraging highly targeted UTMs might also take a hit due to the restrictions. - Events Manager: Reporting and monitoring will no longer include restricted data, affecting how you measure performance and optimize. 📋 Actionable Steps Businesses Can Take 1️⃣ Audit your UTMs to identify and remove restricted tracking parameters. 2️⃣ Focus on core UTM elements like source, medium, and campaign name. 3️⃣ Set alerts to monitor paused campaigns and take action swiftly. 4️⃣ Explore privacy-first analytics tools that go beyond Meta’s ecosystem. 5️⃣ Revise your reporting systems to ensure they account for limited data availability. 6️⃣ Keep your team and clients informed about how these changes impact metrics and performance. 7️⃣ Experiment with broader audience segments for privacy-friendly targeting strategies. 📌 Why This Matters This isn’t just about Meta—this shift is part of a larger industry trend prioritizing user privacy. The days of hyper-targeted approaches are fading fast, and advertisers need to adapt to these evolving standards. 🗨️ Let’s discuss: How are you planning to navigate these changes? Share your thoughts below! What strategies are you testing to future-proof your campaigns? Let’s learn from one another. 💬 Drop a comment, leave a like, or share this with your network if you found it valuable. Let’s spread the word and prepare together! #DigitalAdvertising #MetaBusinessTools #AdTech #PrivacyFirst #MarketingStrategy

Meta introduced brand safety tools giving advertisers more control over ad display on Facebook and Instagram. Brands can now mute comments before ads go live, preventing inappropriate feedback. Meta will also integrate third-party block lists by IAS, with support for DoubleVerify and Zefr expected in early 2025. For more updates click here: www.teonox.com #meta #brand #facebook #instagram #comments #ads #ias #verify #technology

Meta is reshaping how we approach digital advertising with new data restrictions in its Business Tools 🔒 As privacy takes precedence, it’s crucial to understand how these changes will affect your campaigns and strategies. 🔍 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄: - Data Restrictions: Meta will restrict certain data types, including specific parts of URLs and custom parameters. This is designed to enhance user privacy and limit the sharing of sensitive information. 🔗❌ - - Impact on Custom Audiences: If you rely on custom audience rules that involve restricted data, you’ll need to adjust. Some ad sets may be paused if custom audiences decrease or can no longer be updated. ⚠️📉 - - Changes in Reporting: The Events Manager will exclude restricted data from reports, complicating your ability to track ad performance effectively. 📊🚫 𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝗗𝗼? - Review Your Tracking: Audit your UTM parameters to ensure compliance. Focus on essential elements like source, medium, and campaign name. 🔍✏️ - Monitor Your Campaigns: Set up alerts for paused ads to stay informed about any disruptions to your campaigns. ⚠️📈 - Communicate with Clients: Keep your clients and stakeholders updated about these changes. Transparency is key, especially if they expect detailed reporting. 📞 - Adapt Your Strategies: Explore privacy-compliant analytics tools and consider broader targeting strategies to align with the new restrictions. 🔄🌐 - As we navigate this evolving landscape, staying informed and proactive is essential. Let’s adapt together to ensure continued success in our advertising efforts! 💪🚀 At Mediatava, we specialize in helping food and beverage brands navigate the complexities of Meta advertising. Let us help you adapt to these changes and maximize your advertising potential! 💬 Ready to elevate your Meta ads? Lets Chat #Meta #Advertising #Privacy #DigitalMarketing #CustomAudiences #DataCompliance #MarketingStrategy #AdTech #SocialMediaMarketing

🚨 Major Meta Ads Update for 2025: Are You Ready? 🚨 Starting January 2025, Meta will introduce stricter ad rules for health and wellness brands. Businesses in this space will lose access to key event tracking like “Purchase” and “Add to Cart”—critical for optimizing ad campaigns. Instead, brands must shift their focus to non-restricted events like “Landing Page Views” or “Engagement.” This update isn’t just about health and wellness. Meta’s categorization system could misclassify businesses outside the industry, potentially impacting their ad performance. If your campaigns rely on high-intent data for targeting or measurement, this change could disrupt results. What You Need to Do: ✅ Check Meta Events Manager for flagged events or campaigns. ✅ Shift optimization to alternative events like “View Content” or “App Install.” ✅ Request a review if your business has been miscategorized. ✅ Avoid workarounds (like creating custom events) that violate policies. While these changes aim to improve privacy, they also pose challenges for advertisers who depend on Meta’s AI tools. Adapt now to ensure your campaigns remain effective in 2025. 💡 Need help navigating these updates or reworking your ad strategy? Let’s connect and brainstorm solutions. #DigitalMarketing #MetaAds #PrivacyUpdates #AdStrategy #SocialMedia

Meta is tightening data restrictions on Business Tools. Here’s what advertisers need to know: - Custom audiences and ad sets may be affected or even paused. - Meta will restrict certain data, like parts of URLs and custom parameters. - Tracking and reporting strategies will need adjustments to stay compliant. Key actions to take: 1. Audit your UTMs for restricted data. 2. Focus on core UTM elements like source, medium, and campaign name. 3. Set up alerts for paused ads and explore privacy-compliant alternatives. 4. Keep your clients and teams informed about these changes. Meta hasn’t provided an exact date for these updates, but privacy is the new priority.

Following a public consultation, we’ve accepted a variation of Meta’s commitments on how it uses the ad data of its advertising customers. Under the original commitments, #Meta pledged to limit how it uses advertising customers’ #data, to prevent it from getting an unfair advantage. The varied commitments give Meta an additional way to implement the data controls set up in the original commitments. Meta currently plans to adopt this new approach meaning that all advertisers can retain the ability to place advertisements on Facebook Marketplace and be certain of their advertising data not being used to improve Facebook Marketplace, without having to opt in or out. Read more: https://lnkd.in/ehG5NJ6y #AdData #AdvertisingData #FacebookMarketplace

👉Meta Tightens Data Restrictions in Ads Platform, Impacting UTMs and Custom Audiences Key Points of the Update: Data Restrictions: Meta will automatically restrict certain data, including parts of URLs and custom parameters. Custom Audience Changes: Existing custom audiences may require modifications if they use rules that include now-restricted data. Potential Ad Pauses: Ad sets might be paused if custom audiences decrease or can no longer be updated due to these restrictions. UTM Targeting Affected: Ads using hyper-targeted UTMs may be paused, requiring advertisers to adjust their tracking parameters. Events Manager Modifications: The Events Manager will no longer display full URLs and custom parameters shared through integrations.

If you run Meta ads then this post is for you. . Scroll if you have nothing to do with healthcare as a category. Starting January 2025, Meta is rolling out major changes to its advertising policies, especially impacting health-related campaigns. Here’s the quick rundown: Key Changes: •Health Data Restrictions: Limited use of health-related data like purchase behaviors for ad optimization. •New Data Source Rules: •Fully Restricted: No conversion campaigns allowed (e.g., specific medical domains). • Mid Restricted: Limited lower-funnel optimizations (e.g., hospital websites). • Regulatory Compliance: Stricter privacy standards for sensitive user information. *DM to know these categories in detail. How to Adapt: 1. Audit Your Data Sources: Ensure accurate classification in Meta’s Events Manager. 2. Shift Objectives: Focus on upper-funnel campaigns if restricted. 3. Diversify Channels: Expand efforts to platforms like Google Ads and TikTok. 4. Go Privacy-First: Minimize sensitive data use and adhere to compliance rules. 5. Leverage Content Marketing: Create educational materials to engage audiences without triggering restrictions. Pro Tip: Regularly monitor Meta updates to stay ahead of changes and refine strategies as needed. 💡 Note - this is a short version of full article I have complied from different sources, DM to get the link for the full article. Also to ensure your campaigns remain impactful in this evolving landscape, get in touch. #Meta #DigitalMarketing #Privacy #HealthTech #Compliance