Dad | 30 second Rubik's cube solve | VP Sales (Ent) @ Level | Perpetual Challenge Seeker
TINFOIL HAT TIME In fall of 2023, Meta has to settle a privacy lawsuit for 3/4 of a billion (with a B) dollars. Few months later, "hey look at our cool new lead gen campaign tech!" The catch? Those cool new campaign types (Advantage+ for lead gen, in this case) encourage little to no targeting. Lol. This is basically Meta saying "you won't sue us again for narrow targeting... watch this, we'll give you none!". But that's the game we as marketers are forced to play. So we must ask... Ok... if traditional niche targeting isn't available, and this fancy new 'machine learning algorithm thingy' is what we have to leverage to get our ads to perform for our organization... how do we do that? Good news, the answer to those questions (and ones you don't even know you have yet) are coming to a computer screen near you on 5/15 at 12pm EST. We're hosting a webinar all about Advantage+ for Lead Gen Advertisers. We'll cover... - Wtf is it? - Why should you care? - How to leverage it? (And when not to) - How to update your tactics and strategies accordingly - And probably share a bad pun or two (sorry) This is the same format/level of detail as the SGE webinar we did a month or two ago - so if you liked that, you'll love this. Wanna join? Just drop a comment and I'll send you an invite. #metaads #advantageplus #leadgen
