Wait…what? Meta is letting advertisers turn off public comments on their ads 🤯😬 This means you soon might be seeing ads without the possibility to comment on them, but also that you can’t read any reviews or thoughts of other customers. Like going back in time... From a marketing perspective this might seem like a relief for companies who are scared of negative feedback, trolls or off-topic discussions. But does this move really match with the core essence of social media? By giving brands the option to silence comments, Meta is creating a sanitized environment within their platforms where only one-sided communication exists. I thought the time of tv commercials and print ads were gone! 😅 And let's not forget: not all advertising comes from well-known brands or quality companies. A significant amount of advertising can be shady or at least questionable. Public comments often serve as a first warning to others about potential scams, poor quality, or misleading information. If that conversation can be silenced, we are paving the way for (more) misleading or fraudulent promotions. Social media is, by definition, 𝘴𝘰𝘤𝘪𝘢𝘭. Platforms like Facebook and Instagram have thrived by giving people a voice. Whether it’s to share opinions, ask questions, or challenge advertising claims, comments have been central to that conversation. As well as on ads. #advertising #socialmedia #reviews #userfeedback
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Meta New Update Meta has recently introduced a new feature allowing advertisers to turn off comments on their Facebook and Instagram ads. This update aims to give brands more control over their ad engagements, helping them avoid negative comments or unwanted interactions, especially during sensitive campaigns. The ability to disable comments can help businesses protect their messaging and manage their brand image more effectively in environments where negative feedback or trolling could become a concern. #marketingads #tiktokads #facebookads #googleads #mediabuyer #metaads
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Would you turn off comments on your ads? Meta just gave advertisers a new power move... turning off comments on your Facebook and Instagram ads. Will this be an interesting feature? 🤔 I understand that turning off comments can block out the haters, but it might also cut off the love from your audience. Before you decide, consider this: 1. Comments = Free visibility. More chatter means more reach. 2. Real feedback matters. Your customers are literally telling you what they think. 3. Negativity sucks, but silence can be worse. So... what’s your move? Play it safe and cut the noise? Or keep the conversation going and let the world talk? With Meta’s new feature, you get two options: a. Public (everyone talks). b. No one (no comments allowed). It’s like choosing between peace and popularity. 😂 Will you hit mute or let your audience speak? Share your thoughts below and maybe even repost this post while you’re at it!
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Meta New Update Meta has recently introduced a new feature allowing advertisers to turn off comments on their Facebook and Instagram ads. This update aims to give brands more control over their ad engagements, helping them avoid negative comments or unwanted interactions, especially during sensitive campaigns. The ability to disable comments can help businesses protect their messaging and manage their brand image more effectively in environments where negative feedback or trolling could become a concern. Learn more: https://lnkd.in/dbshsbbx
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META recently released a new comment feature for Facebook ads, and it's been EXTREMELY important for advertisers… Here’s what I advise our brands to do when they ask me about the comment activity they see on their social media 👇 ------------------------------------------------------------------------------------- Comments on your ads can provide critical social proof that can push your viewers over the edge and get them to buy. So much so that you can take the exact same two ads, put them side by side in a test, and the one with the comments and engagement will drastically outperforms the one without. You might be asking: Why would we EVER turn our comments off? 💡 There is a reason. The same way that comments on your ads can push viewers over the edge to purchase, they can also be the reason that they don't if there are a ton of negative comments about your business. Just take a look at the negative comments that you're currently getting on your ads and ask yourself… Are these just people who don't like my brand and my products, and they're bad mouthing me and leaving hateful comments? OR Are these material, well-founded comments about problems in my business? FOR EXAMPLE: 👉 "You guys don't ship out orders on time" 👉 "You're sending products that are defective or broken" These types of comments will definitely hurt the performance of your ads, and these are cases where you would absolutely turn comments off! It just matters if the comments are founded or unfounded. My agency is going to be testing this out more and more for brands to see how it affects performance 🔥 Follow along and we'll keep you updated! #BrandStrategy #META #FacebookAds
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META TO GIVE THE OPTION FOR ADVERTISERS TO TURN OFF COMMENTS ⌨️ In their most recent update, Meta have announced that a limited amount of advertisers will have the ability to turn off comments across Facebook and Instagram. Brands continue to want more control on how they appear in the newsfeed, particularly when running sensitive campaigns or when being active during sensitive periods. However, one of the main USP's of social media is the instant feedback from a brands community (whether that be positive or negative) about their messaging or campaigns. Further testing will be done before any further roll outs. More info below 👇 https://lnkd.in/gEwg7YYu
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Meta Tests new feature to turn off comments **"Meta's new ad feature lets you silence trolls!** Tired of spam and negativity under your Facebook and Instagram ads? Meta's got your back. Now, you can easily turn off comments on your ad sets. **More control, less chaos.** Whether you're dealing with sensitive content or just want to keep the peace, this feature gives you the power to shape your ad experience. **But is it a good move?** While it might seem tempting to avoid negative feedback, remember that authentic engagement is key. Turning off comments could leave a bad taste in users' mouths. **Think twice before you mute.** Negative comments can actually be a goldmine, pointing out areas for improvement. And positive comments? They're social proof that can boost your brand's reputation. **Choose wisely.** Weigh the pros and cons before deciding to mute those comments. Your brand's reputation might depend on it. #MetaUpdates #AdMarketing #SocialMedia #DigitalMarketing #FacebookAds #InstagramAds #BrandReputation #CustomerFeedback #Engagement #Authenticity #MarketingTips #SAMarketing #PakistanMarketing
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What makes Meta Ads Awesome? You need to understand why it’s of utmost importance to join the Meta Ads train. The numbers are astounding. You might not even believe them. Facebook alone has 1.56 billion daily ACTIVE users. For comparison, that’s nearly 5x the population of the US. And 20% of the entire world’s population. Note, this number is still increasing year on year. That’s a LOT of people. But how long are they on Facebook? Worldwide the average user spends almost an hour a day on Facebook. Facebook has the attention of its users for approximately 7% of their waking day (presuming the average person sleeps 8 hours daily). If you’re still not convinced of the power of Facebook. Consider that 160 million + businesses utilise Facebook to interact with their customers. With the average conversion rate for running ads being 9.21% - that means nearly every 1 in 10 people who show interest in your ad could become a paying customer. Studies also show nearly 75% of high-income earners use Facebook. Making it a valuable place for businesses who offer premium products/services. (2/5)
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Brace yourselves, social media enthusiasts! Meta's bombshell announcement signals the end of cross-messaging between Facebook and Instagram. Say goodbye to seamlessly sliding into your friend's DMs across platforms as this era comes to a close in mid-December. Read the full article here: https://bit.ly/4a1w7ar #Meta #Facebook #Instagram #DigitalDialogue #SocialMediaEvolution
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I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads guys back in the day. But if there’s anything I know for sure it's that very little about this stuff is definitive. When people speak in black and white terms about Meta advertising, I tune out. Unless Meta says something in their official documentation, it’s pure speculation. It might be educated speculation. It might appear to be true based on your experience. But it’s not universally true. Your strategy works for you? Great. That doesn’t mean it will work for me. I make it my business to know every boring detail possible about Meta ads. Because of that, I still speak in uncertain terms. I recommend this, but do what works for you. I wouldn’t do that, but let results be your guide. Some people don’t like that. They want clarity. And those same people fall for Meta ads snake oil. Don’t let that be you.
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