Jeffrey van Maurik’s Post

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Freelance & Interim Marketer | jeffreyvanmaurik.nl

Wait…what? Meta is letting advertisers turn off public comments on their ads 🤯😬 This means you soon might be seeing ads without the possibility to comment on them, but also that you can’t read any reviews or thoughts of other customers. Like going back in time... From a marketing perspective this might seem like a relief for companies who are scared of negative feedback, trolls or off-topic discussions. But does this move really match with the core essence of social media? By giving brands the option to silence comments, Meta is creating a sanitized environment within their platforms where only one-sided communication exists. I thought the time of tv commercials and print ads were gone! 😅 And let's not forget: not all advertising comes from well-known brands or quality companies. A significant amount of advertising can be shady or at least questionable. Public comments often serve as a first warning to others about potential scams, poor quality, or misleading information. If that conversation can be silenced, we are paving the way for (more) misleading or fraudulent promotions. Social media is, by definition, 𝘴𝘰𝘤𝘪𝘢𝘭. Platforms like Facebook and Instagram have thrived by giving people a voice. Whether it’s to share opinions, ask questions, or challenge advertising claims, comments have been central to that conversation. As well as on ads. #advertising #socialmedia #reviews #userfeedback

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