Kamal Bhatt’s Post

🚨 Important Update for Advertisers Using Meta Business Tools 🚨 Meta is rolling out significant updates to its Business Tools, prioritizing user privacy. These changes could impact how advertisers use custom audiences and track campaign performance. With stricter data restrictions, some ad sets may pause, and reporting might face limitations. It's crucial to adapt to these changes and ensure your campaigns remain effective and compliant with Meta's new privacy measures. Data restrictions will impact custom audiences and ad sets. Advertisers need to adjust tracking and reporting strategies. Industry experts advise proactive preparation. Key recommendations: 1) Audit UTMs and streamline tracking. 2) Set up alerts for paused ads. 3) Explore alternative analytics tools. 4) Revamp reporting processes. 5) Communicate changes to clients. 6) Develop privacy-friendly targeting. 7) Stay updated on Meta's policies. Let Goldengate Technolabs help you navigate these changes. Our experts can provide guidance and solutions to ensure your advertising campaigns remain effective in the evolving digital landscape. #MetaUpdate #DigitalMarketing #OnlineAdvertising #AdCampaigns #PrivacyFirst #CustomAudiences #MarketingStrategy #SocialMediaMarketing #BusinessTools #MarketingUpdates

Meta is tightening data restrictions on Business Tools. Here’s what advertisers need to know: - Custom audiences and ad sets may be affected or even paused. - Meta will restrict certain data, like parts of URLs and custom parameters. - Tracking and reporting strategies will need adjustments to stay compliant. Key actions to take: 1. Audit your UTMs for restricted data. 2. Focus on core UTM elements like source, medium, and campaign name. 3. Set up alerts for paused ads and explore privacy-compliant alternatives. 4. Keep your clients and teams informed about these changes. Meta hasn’t provided an exact date for these updates, but privacy is the new priority.

Meta’s New Data Restrictions Will Impact Your Ad Campaigns: Here Are My Personal Strategies for Navigating the Shift When Meta announced their recent updates to Business Tools, I immediately thought of the challenges we faced back in 2020 when privacy laws first tightened. My initial reaction was, “Here we go again.” But this time, I’m approaching it differently, and so should you. For those unaware, Meta is making changes to restrict certain data in its Business Tools, affecting advertisers' ability to track and use custom audiences the way we’re used to. This will impact how we create and optimize our campaigns. For example, custom parameters that once helped me fine-tune my audiences are now being restricted. These parameters used to help me laser-focus my ads on the exact audience I needed. But that’s all changing, and it’s causing many ad sets to either pause or require adjustments. So, What Now? When I saw the email from Meta, my first instinct was to panic. Losing key tracking parameters can feel like losing control of your campaigns. But after taking a deep breath, I realized this wasn’t the end of the world—it was just another challenge to overcome. Here’s What I’m Doing: Auditing my UTMs: I’m going back through every campaign to make sure tracking is simplified. No more relying on long, complex UTM parameters that could get caught by these new restrictions. Revamping Custom Audiences: If Meta is cutting back on data, I’m focusing on broader audience segments that are still compliant. This means testing different ways to reach people without relying on those fine-tuned parameters that we’ve all grown so used to. Setting up alerts: With these changes, ad sets might pause unexpectedly. I’ve set up alerts so I can quickly react if an ad stops running, ensuring nothing falls through the cracks. The Big Lesson This isn’t just about Meta. It’s a reminder that as advertisers, we always need to stay agile. Privacy is the future, and if we’re proactive instead of reactive, we’ll come out ahead. In the meantime, I’m doubling down on staying informed. Meta may not have given us a firm date for these changes yet, but you can bet I’m preparing my clients and teams now. Because when the changes hit, I want to be ready—and you should be too. #ads #digitalmarketing #advertisement #metads

If you run Meta ads then this post is for you. . Scroll if you have nothing to do with healthcare as a category. Starting January 2025, Meta is rolling out major changes to its advertising policies, especially impacting health-related campaigns. Here’s the quick rundown: Key Changes: •Health Data Restrictions: Limited use of health-related data like purchase behaviors for ad optimization. •New Data Source Rules: •Fully Restricted: No conversion campaigns allowed (e.g., specific medical domains). • Mid Restricted: Limited lower-funnel optimizations (e.g., hospital websites). • Regulatory Compliance: Stricter privacy standards for sensitive user information. *DM to know these categories in detail. How to Adapt: 1. Audit Your Data Sources: Ensure accurate classification in Meta’s Events Manager. 2. Shift Objectives: Focus on upper-funnel campaigns if restricted. 3. Diversify Channels: Expand efforts to platforms like Google Ads and TikTok. 4. Go Privacy-First: Minimize sensitive data use and adhere to compliance rules. 5. Leverage Content Marketing: Create educational materials to engage audiences without triggering restrictions. Pro Tip: Regularly monitor Meta updates to stay ahead of changes and refine strategies as needed. 💡 Note - this is a short version of full article I have complied from different sources, DM to get the link for the full article. Also to ensure your campaigns remain impactful in this evolving landscape, get in touch. #Meta #DigitalMarketing #Privacy #HealthTech #Compliance

Meta has faced a significant challenge in its advertising business, with results falling short of expectations.The reasons for this shift are multifaceted and reflect broader industry trends: Increased Competition: Platforms like TikTok and Google have strengthened their hold on the digital ad space, offering more dynamic and engaging formats that cater to the changing behaviors of younger audiences. Privacy Concerns: The implementation of stricter data privacy laws (such as Apple's App Tracking Transparency) has impacted Meta’s ability to effectively target and track user behavior, leading to less efficient ad placements. Ad Fatigue and Saturation: Users are becoming increasingly desensitized to ads, leading to lower engagement rates. Meta’s advertising solutions are struggling to keep up with the demand for more innovative, creative, and user-centric experiences. Economic Factors: A global economic slowdown has made companies more cautious with their advertising budgets, leading to a reduced investment in platforms where ROI is uncertain. #Meta #Advertising #DigitalMarketing #Innovation #MarketingTrends #AdTech #BusinessStrategy

𝗠𝗲𝘁𝗮'𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗣𝗼𝗹𝗶𝗰𝗶𝗲𝘀: 𝗔 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀   While metrics like cost-per-lead (CPL), cost-per-thousand-impressions (CPM), and cost-per-click (CPC) are undoubtedly important, I've found that the biggest hurdle when advertising on Meta has been their ad policies.   Time and again, I've seen promising campaigns gaining traction only to be abruptly halted due to alleged policy violations. Often, these flagged policy issues make little sense and appear rather arbitrary.    The natural next step is to request a review and appeal, but in my experience, this seldom leads to a satisfactory resolution.   To get ads back up and running, the arduous process typically involves directly engaging with Meta's customer support team. While they are professional and aim to be helpful, navigating their review process is an uphill battle that significantly disrupts campaign momentum.   By the time ads are finally approved again, performance has taken a major hit. I'm then forced to re-optimize campaigns extensively just to regain the lost ground. This ongoing cycle has been incredibly frustrating and detrimental to efficient advertising.   Meta's frequently shifting and ambiguous ad policies have proven to be my biggest challenge as an advertiser on their platforms.   I'm curious to hear if others have faced similar difficulties. If so, I'm open to swapping stories and brainstorming potential solutions to collectively overcome this substantial hurdle.   Have Meta's ad policies significantly impacted your business's advertising efforts? I'd appreciate hearing your perspective and experiences.   #facebook #policies #challenges #metaads

Big news from Meta..😮 Major advertising restrictions are coming. Starting January 2025, businesses in health, wellness, and financial services will face new limits on running ads on Meta platforms (Facebook, Instagram). Here’s what’s changing: 1 - Restricted Data Sharing → Events like past purchases and cart activities won’t be shared. 2 - Limited Campaign Objectives → Lower-funnel goals (lead generation, sales) may no longer be accessible. 3 - Conversion API Limitations → Sending data directly to Meta through CAPI will face restrictions. What does this mean for advertisers? If you rely on Meta ads for conversions, you’ll need to rethink your strategy. Expect a shift toward brand awareness and engagement campaigns. Audit your data sources now to ensure compliance. This change prioritizes user privacy, but it also means businesses will need to adapt.

Big news from Meta..😮 Major advertising restrictions are coming. Starting January 2025, businesses in health, wellness, and financial services will face new limits on running ads on Meta platforms (Facebook, Instagram). Here’s what’s changing: 1 - Restricted Data Sharing → Events like past purchases and cart activities won’t be shared. 2 - Limited Campaign Objectives → Lower-funnel goals (lead generation, sales) may no longer be accessible. 3 - Conversion API Limitations → Sending data directly to Meta through CAPI will face restrictions. What does this mean for advertisers? If you rely on Meta ads for conversions, you’ll need to rethink your strategy. Expect a shift toward brand awareness and engagement campaigns. Audit your data sources now to ensure compliance. This change prioritizes user privacy, but it also means businesses will need to adapt.

Meta introduced brand safety tools giving advertisers more control over ad display on Facebook and Instagram. Brands can now mute comments before ads go live, preventing inappropriate feedback. Meta will also integrate third-party block lists by IAS, with support for DoubleVerify and Zefr expected in early 2025. For more updates click here: www.teonox.com #meta #brand #facebook #instagram #comments #ads #ias #verify #technology

Following a public consultation, we’ve accepted a variation of Meta’s commitments on how it uses the ad data of its advertising customers. Under the original commitments, #Meta pledged to limit how it uses advertising customers’ #data, to prevent it from getting an unfair advantage. The varied commitments give Meta an additional way to implement the data controls set up in the original commitments. Meta currently plans to adopt this new approach meaning that all advertisers can retain the ability to place advertisements on Facebook Marketplace and be certain of their advertising data not being used to improve Facebook Marketplace, without having to opt in or out. Read more: https://lnkd.in/ehG5NJ6y #AdData #AdvertisingData #FacebookMarketplace