What is zero-party data and how can it help you grow consumer trust? Our latest report uncovers how switching to transparent data collection methods could have a big impact on how consumers feel: 48% are more likely to trust a brand with their data 58% would feel more at ease using a brand’s website 53% would feel more at ease interacting with a brand on social media 49% are more likely to subscribe to a brand’s mailing list Zero-party data also offers a way to plug the gap left by the death of third-party cookies. Just click the link to learn how to tap into this rich new data source (there's no download required): https://lnkd.in/eK_bq9mv
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📈 While it’s fantastic to understand consumer behavior and monitor those conversion rates, what if we told you that relying too heavily on data can be just as detrimental as ignoring it altogether? 🧑💻 Let’s explore the pitfalls of excessive data dependence and how to balance it with human interaction for a more effective marketing strategy. 🔗 https://lnkd.in/e9eRKEYQ PS. If haven't checked out our newsletter, subscribe here to get the next issue! → https://lnkd.in/gRKcxtA5
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Unlock the potential of cookie deprecation and consumer data shifts. Click the link below to learn how advertisers can navigate the changing landscape and leverage first-party data for success. #AskTheExpert #CookieDeprecation #MarketingStrategy 🔗https://lnkd.in/eqATpXce
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If your marketing strategy is built on borrowed data, you're building a house of cards... The era of third-party data is crumbling, and the future belongs to brands that know how to harness the power of first-party data. It's not just about compliance—it's about control. When you own the data, you own the conversation. Jebbit’s latest blog breaks down how to supercharge your marketing with first-party data and finally stop relying on the scraps left behind by third-party cookies. This is your chance to create genuine, lasting connections with your audience by building trust—not tracking pixels. The real question: Are you still scavenging for data crumbs, or are you ready to feast on insights only you can own? Get the full scoop: https://lnkd.in/eiUjseR5
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There is so much data in digital marketing ... and most of it is wrong. Give me any metric, and I'll show you at least 1-2 ways where that metric is wrong or grossly inaccurate. Yet we build entire businesses out of this data without questioning it. Don't take raw data at face value. Question it, cross-reference it, and know the caveats that affect the data.
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Third-party cookies have driven data gathering for years, so watching them fade into the sunset has been a bit scary for some marketers. Don't worry! First-party data gives you a chance to really get to know your buyers so you can personalize their experiences. https://loom.ly/Q8SQWNU #personalizedmarketing #thirdpartycookies #firstpartydata
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A recent Forbes article highlights 18 significant challenges marketers and advertisers face in 2024. Among them, the phasing out third-party cookies stands out, emphasizing the importance of robust first-party data strategies. Read the article here👇 https://bit.ly/3V2vx6a
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Digital media strategist and speaker. 30-year industry veteran. Owner of Nearview Media. Husband, father. Imperfect man loved by God anyway.
There is so much data in digital marketing ... and most of it is wrong. Give me any metric, and I'll show you at least 1-2 ways where that metric is wrong or grossly inaccurate. Yet we build entire businesses out of this data without questioning it. Don't take raw data at face value. Question it, cross-reference it, and know the caveats that affect the data.
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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights] #VideoContentMarketing #MarketingTips #ContentMarketing [Video] Advertisers must stay on top of trends, or their ad money wont go as far. Learn how you can leverage these trends to increase engagement, ...
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights] #VideoContentMarketing #MarketingTips #ContentMarketing [Video]
https://vlog.mondoplayer.com
