If your marketing strategy is built on borrowed data, you're building a house of cards... The era of third-party data is crumbling, and the future belongs to brands that know how to harness the power of first-party data. It's not just about compliance—it's about control. When you own the data, you own the conversation. Jebbit’s latest blog breaks down how to supercharge your marketing with first-party data and finally stop relying on the scraps left behind by third-party cookies. This is your chance to create genuine, lasting connections with your audience by building trust—not tracking pixels. The real question: Are you still scavenging for data crumbs, or are you ready to feast on insights only you can own? Get the full scoop: https://lnkd.in/eiUjseR5
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📈 While it’s fantastic to understand consumer behavior and monitor those conversion rates, what if we told you that relying too heavily on data can be just as detrimental as ignoring it altogether? 🧑💻 Let’s explore the pitfalls of excessive data dependence and how to balance it with human interaction for a more effective marketing strategy. 🔗 https://lnkd.in/e9eRKEYQ PS. If haven't checked out our newsletter, subscribe here to get the next issue! → https://lnkd.in/gRKcxtA5
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20+ Yrs Experience in Digital Marketing | Freelance Marketing Agency Support | Driving Growth and Revenue through Performance Marketing, Paid Search, Paid Social, AI/ML, Automation, & CRO
Are You Ready for the Transition into the Post-Cookie Era? Prepare Yourself for the Changes Ahead. The impending deprecation of third-party cookies by Google marks a pivotal shift in digital marketing. Here's a succinct guide to staying ahead: - Optimise first-party data collection - Experiment with alternative identifiers - Focus on customer lifetime value as a success metric Adapting to these changes is not just about compliance but seizing the opportunity to enhance customer trust and refine your marketing strategies. Are you ready to pivot and thrive in the new data landscape? #DigitalMarketing #DataPrivacy #MarketingStrategy
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#marketers, Have you been thinking about how to address the challenges around 3rd-party data? If not, you should be. Allow me to suggest doubling down on 1st-party data. And the best source for that is digital experiences like webinars and virtual events. More in my recent Forbes piece below. I'd love to hear your thoughts and ideas on how to further tackle the changes in 3rd-party data, comment away! https://lnkd.in/dAYTHRZP
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In a world where consumers are increasingly opting out of data tracking, how should our marketing strategies evolve? It's time to focus on trust, transparency, and genuine value to maintain engagement and loyalty. #marketing #data https://lnkd.in/gsqeiveg
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First-party data is a natural next step in a cookie-less world. Is first-party data soon to become a marketing team's most valuable asset? In a recent survey of 200+ marketers we asked: ‘What types of data does your organisation currently prioritise for marketing?’ An overwhelming 87% of respondents selected: First-party data. I think we can agree that the future of third-party cookies is still uncertain, which makes it an unstable foundation on which to build a business. Instead of holding on to the past, marketers should rip off the band-aid and start investing in first-party data and cookie-free tracking solutions. Love to get your thoughts on this one?
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Unlock success with data-driven insights! Over 77% of digital marketers harness the power of data to optimize their campaigns. Are you ready to elevate your strategy? Reach us at: 📧 info@mindframeglobal.com 📞 +1 (925) 205 8356 . . . #DataDrivenMarketing #DigitalSuccess #CampaignOptimization #CaliforniaBusiness #MarketingExcellence
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Wondering how to adapt your marketing strategies amidst data privacy regulations and shifting consumer trends? Check out our latest blog, "Marketing Mix Modelling & Incremental Experiments - How to Test New Marketing Activity," Delve into new approaches for navigating the evolving marketing landscape with precision and clarity. Learn how any business can apply Media Mix Modelling principles to drive growth. Don't miss this essential read for marketers striving to stay ahead of the curve. Check it out now, link below. https://lnkd.in/eV_ntKtQ #datascience #paidmedia #performancemarketing #MediaMixModelling #MarketingMixModelling #incrementality #marketing
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Could your marketing data be inaccurate? It seems many digital marketers are finding that their data from big platforms like Google and Facebook isn’t telling the whole story. Double-counting conversions and missing key data points are common issues. And it’s not getting any easier. With third-party cookies on their way out, data reliability will suffer. My suggestion? Dive deeper into your data. Look beyond what the platforms report and focus on your revenue and costs. Questions to consider: ➔ How confident are you in your current data? ➔ Are you looking at the right metrics to drive your business forward? ➔ What steps are you taking to prepare for the changes in data tracking? Confused by your data? DM me to get clearer insights with us at Elixirr Digital. Check out the work we do: https://lnkd.in/eieEjBgk.
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🔥 Wondering about the future of digital marketing? 🚀 Are third-party cookies really on their way out? 🍪 Google's latest update hints at big changes, pushing marketers to rethink data strategies. Let's dive into this hot topic together! What are your thoughts on the fate of third-party cookies? Share in the comments below! 👇 #DigitalMarketing #ThirdPartyCookies #FutureTrends @.
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The strategic use of data has become the cornerstone of successful advertising campaigns. Optimum Media's ability to accurately harness and leverage data is what sets us apart as an industry leader. Read more on the blog: https://bit.ly/3WT3x5G 💻 📈 #digitaladvertising #data
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