There is so much data in digital marketing ... and most of it is wrong. Give me any metric, and I'll show you at least 1-2 ways where that metric is wrong or grossly inaccurate. Yet we build entire businesses out of this data without questioning it. Don't take raw data at face value. Question it, cross-reference it, and know the caveats that affect the data.
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There is so much data in digital marketing ... and most of it is wrong. Give me any metric, and I'll show you at least 1-2 ways where that metric is wrong or grossly inaccurate. Yet we build entire businesses out of this data without questioning it. Don't take raw data at face value. Question it, cross-reference it, and know the caveats that affect the data.
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