Alex Vacca 🧠🛠️’s Post

Turns out partnerships start with people doing business with people. Sam Yarborough joined the #GTMCheatCode this week with Justin Gray and Sean Kester talking about how companies expect instant, magic revenue from these large partner ecosystems and marketplaces. The reality is it starts by building relationships. One to one. Person to person. As those relationships gain traction and momentum, then you can being to scale. Great insights from Sam, Justin and Sean this week. Listen to the full episode linked below.

Watch Jared DeLuca from Appcues explain RevenueHero's key feature - Lead-to-Account Matching. He has explained it so well that it directly goes into our internal training videos. Thank you Phil Gamache and Humans of Martech for this banger episode. One of the best. If you're in any GTM role, do watch and see how the top companies operationalise their work. Check out comments for the full episode.

In this month's episode of MOPs Unplugged by Uptempo with Thao Ngo 💜, we talked about the mistakes that martech vendors commonly make in the sales process. Some of my thoughts on this topic: 1️⃣ Too many steps of discovery ➡ Definitely gather the necessary information, but don't make the process a 3-4 step discovery process before allowing someone to see a demo. 2️⃣ Disqualifying a prospect too early ➡ Even if they don't fit your typical ICP and your concern might be that they will end up churning, dig deeper to make sure all concerns are addressed. If someone has budget and think you're the right solution, hear them out. 3️⃣ Over-customizing the demo experience too soon ➡ In the discovery process you'll gain an understanding of what parts of the platform someone may or may not need, but if they ask for a general overview to understand what all your platform can do, give them that general overview first, THEN dive into specific use cases that are relevant to them. In short: listening to your prospect and meeting them where they are in their buying journey is the best thing you can do to help them. 🙂 Check out the full episode (link in the comments) to see great perspectives from Justin Norris, Moni Oloyede, Paul Wilson, Chris Willis, MBA, and Jon Westover.

Fantastic new marketing podcast about customer connection. For my SEO friends, this is filled with insights you can use to improve your websites! #customers #marketing #brandloyalty

🔥 HOT 🔥 new playbook for ya: Customer Love Escalation The legend of all Customer Marketer legends, Christina Garnett, EMBA, dropped some heat in this week's episode - "Fanning the Flames." If we have escalation process for when things go wrong, why don't we have escalation processes for when things go RIGHT? Your fans, evangelists, & your customers are the NOS to your connected brand engine. They'll take your efforts from 0 to 60 in less than 60 seconds. So we should absolutely be finding ways to celebrate, hype, uplift, and party with our customers. If you're looking for more ways to boost your connection to your customers, you're gonna want to catch week's episode of Connected Brand. Christina drops so much knowledge, you're gonna need a rent fork lift to carry away all of these insights. Wanna catch the full episode? 🎧 Listen: https://hubs.li/Q02tMGTj0 📹 Watch: https://hubs.li/Q02tMDd70

Has SaaS lost go-to-market fit and, if so, who is responsible for it and how do we fix it? That was the crux of the interview I did with 🐶 Jacco van der Kooij, the distinguished and esteemed Founder of Winning by Design on today's episode of The GOATS of Growth. Check out the quick mashup below to get a flavor for the episode. Then click the link in the comments, or search for the show, to listen to the full episode. Key takeaways: -Companies are spending about 75% more now than in 2021 to acquire customers -They're not spending enough to keep them and grow them -Changing CRO's every 18 months is a recipe for disaster (my interpretation) -CROs should be "certified" to fly the rocket going forward -Go-to-market motions are, and should evolve -Organizations should shift from people-centric to process-centric with technology . Jacco, thanks for your time, your wisdom, and for brining your infectious energy and enthusiasm to the show.

HONEYSUCKLE x PŸUR 💛 Episode 03: The one with the crunchy spring rolls and crisp tech talk… 💥Yesterday week, the stars aligned in Leipzig as Honeysuckle GmbH and PŸUR Business came together over some epic food and even better ideas! A huge shoutout to our unmatched couple David and Nicolas and our awesome partners Martin Leipziger and Stephan Meißner from PŸUR Business. We talked about our collaboration, but let’s be real—it was the duck bowls that stole the show. 🦆🍲 The conversation was like the perfect playlist—equal parts inspiring tech talk, sarcasm, and good laughs. Sure, we discussed the nitty-gritty of our partnership, but we also proved that the best business meetings involve a side of crunchy rolls and a good dose of humor. This collab isn’t just a flash in the pan—it’s the beginning of something seriously fast and furious in the digital world. Get ready for an internet experience that’s as smooth as that teriyaki bowl we devoured. Cheers to partnerships that push boundaries, turbocharge tech, and, of course, satisfy our cravings for great food and great company. 🍣⚡️ What do you think we talked about? (ps: it wasn’t just the food, promised) #PartnershipGoals #TechTalk #BusinessOverLunch #LifeAtHoneysuckle

💡 Ever felt overwhelmed on a sales call where someone just rattles off features? But they haven't let you get a word in edgewise. They haven't even asked what you are looking for or what you want. That’s how your potential clients feel when they don’t feel heard. 🧠 If you're listing every feature without understanding their unique struggles, they’re tuning out—overwhelmed and less likely to buy. Want to learn how to turn your sales calls into genuine conversations that connect and convert? Listen to this week’s episode of Breaking the Grade, where I dive into Mastering Sales Calls Without Being Salesy. 🎙️ https://lnkd.in/dzGqF8ru

Welcome to another DAQ's episode! 😃 In today's episode, I answer the question... Why Is Online Presence Important To A Business? 🤔 #socialmedia #NevaeyDigital #googleads #marketingtips #digitalmarketing

🌟 What’s the Difference Between Success and Failure in Sales? 🌟 According to Tom Erb, it starts with a strong foundation.💡 Being likable, sociable, credible, and coachable isn’t just a bonus—it’s the foundation for success. Tom dives into these essentials and more in our latest FDE+ episode. You’ll learn how to build winning habits and sharpen your edge with actionable strategies and, yes, acronyms galore! 😉 🎧 Don’t miss out! Listen to the full episode now and take your sales game to the next level. https://lnkd.in/gkQ9b5tM