Jonas Sickler’s Post

🔥 HOT 🔥 new playbook for ya: Customer Love Escalation The legend of all Customer Marketer legends, Christina Garnett, EMBA, dropped some heat in this week's episode - "Fanning the Flames." If we have escalation process for when things go wrong, why don't we have escalation processes for when things go RIGHT? Your fans, evangelists, & your customers are the NOS to your connected brand engine. They'll take your efforts from 0 to 60 in less than 60 seconds. So we should absolutely be finding ways to celebrate, hype, uplift, and party with our customers. If you're looking for more ways to boost your connection to your customers, you're gonna want to catch week's episode of Connected Brand. Christina drops so much knowledge, you're gonna need a rent fork lift to carry away all of these insights. Wanna catch the full episode? 🎧 Listen: https://hubs.li/Q02tMGTj0 📹 Watch: https://hubs.li/Q02tMDd70

Discover the benefits of "dupe swapping" and how it can expand your customer base. Don’t miss this episode. https://bdo-usa.co/46QFgla

NEW EPISODE ALERT! We ask the question: "If the world has changed so much, why have changed so little?" PLUS, we set the Wayback Machine for 1995, name drop a litany of brands that were sleepwalking through the revolution, and explore just what is meant by "the speed of disruption." And how can you not want to listen to an episode that draws on the wisdom of Miles Davis AND Nate Bargatze? All this, plus advice and questions to help you accelerate your transformational journey, packed into less than 20 minutes. https://lnkd.in/g8ae44HY

Happy Painless Fridays! Today’s episode: 𝐂𝐨𝐧𝐜𝐞𝐩𝐭 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 Why take a leap of faith when you can take a calculated one? Concept testing helps us validate our bright ideas before fully committing because we all know how precious time and resources are. We’ll explore why it’s important and the value it brings to the business Watch our latest video to find out how concept testing makes everything... well, a lot less painful. 😉 Let us know your thoughts below! Kristian Mikhel

There is no design without testing. If the job of design is to solve particular problems for particular users, then how do you measure the efficiency of your solutions? If design is an iterative process, how would you know what to improve, add, or eliminate? Testing products with the target audience is the way of establishing a feedback loop, a connection that saves product owners from crafting in silos, a business tool for tangible impact and sustainable growth. Testing takes different forms: we can test our product to evaluate the desirability of a vague idea or assess the usability of a new feature. It may take place in the safe environment of a UX lab or run in the wilderness with a group of carefully selected alpha-testers. Testing may get somewhat pricey at times, but will never surpass the cost of shipping a poorly designed feature. Arguably, the most important part of the designer's job is not to design a prototype, but to design the study itself: outline the objectives, choose the appropriate methodology, collect and interpret the data, and transform it into product improvements. By skipping this step, product owners don't just risk harming their product: they rob themselves of the opportunity to learn from their users in an organised and focused manner. Not every minor detail needs to be tested, and not every test will reveal groundbreaking insights. However, planning the research introduces structure, challenges the assumptions, calls out the biases, and suggests what the team should focus on next.

Each time we record an episode, a theme emerges. We don't plan it. It happens organically. In this episode James and I order from Warby Parker and felt trusted, especially when we asked for an extension on our try-at-home frames. How do you feel about bi-directional trust between brand and customer? 🛍 Brands: What do you do to build trust with your customers? 🛍 Customers: Do you trust the merchants you buy from? Why? Find out how Warby Parker builds trust. Hint: they start by trusting their customers. Listen to this and all episodes wherever you get your pods. http://www.unboxing-e.com/

Are you putting out tons of content, but not seeing any real sales come in? There’s one simple shift you can make that could turn everything around... If you’re like a lot of business owners, you’re cranking out content but not seeing the ROI you want. The good news? There’s a fix. Make your content revolve around your PROCESS. You probably have a 3-4 step process that you take people through to get them the results they need. Your content’s job is to educate them on how that process works and why it’s the best way to achieve their goals. When they believe in your PROCESS, buying your PRODUCT becomes an easy decision. But if they’re not sold on your PROCESS, your PRODUCT will seem too expensive or too much work. Want to understand this concept more deeply? I break this all down in this week’s episode of Grow The Show. Listen wherever you listen: https://lnkd.in/e582Q5yf

Discover the benefits of "dupe swapping" and how it can expand your customer base. Don’t miss this episode. https://bdo-usa.co/4cmOFSQ

It has taken a lot for Mary Lou’s to get to where it is today‼️ Tune into this most recent episode of Brick by Brick, discussing how the company achieved its current success from humble beginnings 🙌🏾 Link below!⬇️ Who’s success story do you want to see next?🤔 Let me know in the comments! https://lnkd.in/eEqZWm-z

Discover the benefits of "dupe swapping" and how it can expand your customer base. Don’t miss this episode. https://bdo-usa.co/4dza6RI