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Josh Wagner’s Post

You're so In Revenue you don't even know it

9mo

Turns out partnerships start with people doing business with people. Sam Yarborough joined the #GTMCheatCode this week with Justin Gray and Sean Kester talking about how companies expect instant, magic revenue from these large partner ecosystems and marketplaces. The reality is it starts by building relationships. One to one. Person to person. As those relationships gain traction and momentum, then you can being to scale. Great insights from Sam, Justin and Sean this week. Listen to the full episode linked below.

5 Comments

Transcript

A lot of people approach these large ecosystems specifically in Salesforce or even Azure AWS. You get on the marketplace the App Exchange and you expect leads to start flowing and revenue to fall from the sky. And that is not how it happens. And I think if you remove all of the infrastructure and the hype around these marketplaces, at the end of the day it's still people doing business with people. Partner leaders and managers go into these ecosystems and they try to boil the ocean. And I think what we forget is. It starts one to one. It starts by building these one to one relationships. It starts by asking for referrals by building that network. And before you know it, it will snowball and you will be able to quote, UN quote boil the ocean within these ecosystems. But you have to start small. You have to commit to showing up often.

You're so In Revenue you don't even know it

9mo

Listen: Main Page: https://inrevenue.capital/insights/how-to-partner-successfully-with-major-ecosystems/ Apple Podcasts Spotify YouTube: https://youtu.be/JizKJGSRubA

Founder at Intent UX | Expert in Business Analysis, Product Strategy, and Digital Transformation for Web & Mobile Apps (UX/UI)

9mo

Preach! Building relationships is key to unlocking strong partnerships.

VP Partnerships at CallRail

9mo

Sam Yarborough - Yes! Love the wisdom you're sharing here.

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