Watch the 'Field Vision' series to discover the inspiration behind George Kittle's Zenni 'Defenders,' based on his iconic game-winning play from the 2020 season. Huge thanks to everyone involved in bringing this project to life! #zennioptical #eyewear
It was a blast working with Zenni Optical, Veronica Alcaro, Cassandra Trujillo leading 49ers "Field Vision" to support the launch of the Kittle Collection by Zenni. This special content series tells the story behind George's inspiration for creating his Zenni "Defenders" based on one of George's most famous game sealing plays from his breakout 2020 season. "Field Vision" was created by Athlete-Driven Worldwide for Zenni Optical working in close partnership with the amazing Veronica Alcaro and Cassandra Trujillo to activate Zenni's Official San Francisco 49ers partnership to fans. Special thanks to our great media partners Jesse Flores, John Feeley, and NBC Sports Bay Area & California 49ers reporter Jennifer Lee Chan and studio host Carlos Ramirez. Special shout out to Athlete-Driven Worldwide's Shane Doherty for all the hustle working on this content series, and Peter Raskin from the Kittle team! This was one of my Dad's favorite plays, and I'm sure he would have enjoyed this one. Pick up your Defenders today at www.zenni.com