The Good

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners. https://hubs.la/Q02ZK4fl0

Most SaaS teams have a million things on their plate, juggling KPIs, internal politics, and all the day-to-day tasks to keep the product moving forward. However, nothing is as important as the foundational user experience and how your audience perceives your product. This is where heuristics come in. You can uncover pain points that can be solved with tactics to address them. Read Sumita M. Paulson's POV on the benefits and unique selling points heuristic here:

“When you work with somebody long term, they learn your products, the organization and your stakeholders. They understand the pain points that you’re dealing with, and then you just develop a shorthand.” - Heidi Dean, Principal Product-Led Growth Manager at Adobe Dive into how savvy product teams leverage research throughout the product life cycle to improve usability and increase retention: https://hubs.ly/Q02ZK11v0

In a crowded SaaS market, simply saying your product is the best won’t cut it. Users need to see exactly what makes it unique and how it can impact their daily lives. Without clear benefits and unique selling points (USPs), your metrics—like registrations, retention, and referrals—can suffer. I have no doubt that your SaaS product has countless things that make it great. But do users intuitively understand those benefits and unique selling points across your digital experience? Are you making sure they know exactly what sets you apart no matter where they are in their journey? If your answer is anything less than an enthusiastic “yes,” this article is for you. We’re sharing how you can identify and address the gaps in your benefits and unique selling points.

“Having a partner that's always by your side, you've already done the investment. You can actually get a lot more out of it in the short term because they know the background, and they know your customers, and they know your site experience.” - Software Director of Product Marketing Gabrielle Nouhra Learn about why the best SaaS teams rely on long-term research partners: https://hubs.ly/Q02ZK17-0

We talked to seven product strategy experts about how to make the most of annual planning. Here’s how to start 2025 on the right foot. https://hubs.la/Q02ZKcDZ0

What is the strategic value of ongoing user research? https://hubs.la/Q02ZKbDj0

Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey. https://hubs.la/Q02ZK11m0

Only one day until our special event ‘Tis the Season to Strategize: Make Your 2025 Roadmap Shine In this quick-hitting webinar, Natalie Thomas, Director of Strategy at The Good, gets inside the minds of product leaders from your favorite companies to help you start the new year on the right foot. Save yourself a spot here: https://hubs.ly/Q02ZK7jJ0

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates. https://hubs.ly/Q02ZK4fb0