The Good’s Post

Product-led strategy is essential for driving success by focusing on solving customer problems through innovation and continuous improvement. 🚀 Focuses on creating products that solve specific customer pain points. 💡 Ensures that innovation is at the forefront of business decisions. 📊 Aligns every department towards improving and refining the product. 🎯 Enables scalable and sustainable growth through clear market positioning. 🤝 Promotes cross-functional collaboration to ensure customer satisfaction. #ProductLedGrowth #StrategicPlanning #BusinessInnovation 🌱 Product-led companies grow faster by consistently addressing customer needs. 💼 Strategic planning revolves around the product's lifecycle, ensuring relevance. 🏆 Companies that prioritize product development stay competitive in evolving markets. 🌍 Customer feedback becomes a key part of the product improvement process. 🔄 Product-driven decisions promote agility and responsiveness to market changes. https://lnkd.in/gtTuYz4i

Struggling to get your team aligned on the roadmap? A well-crafted strategy document can change that. Here’s how to craft a great product strategy document 👇 A product strategy document is more than just a plan—it synthesizes your thinking processes and delivers it in a coherent structure to your stakeholders. 𝗪𝗵𝘆 𝘄𝗿𝗶𝘁𝗲 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁? - Provides a clear vision and direction for your product. - Aligns your team around common goals and objectives. - Serves as a reference point for decision-making and prioritization. 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗶𝗻𝗰𝗹𝘂𝗱𝗲? 1. 𝗩𝗶𝘀𝗶𝗼𝗻 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁: Describe the long-term mission and impact of your product. 2. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Assess the market landscape, target audience, and competition. 3. 𝗣𝗮𝘀𝘁 𝗬𝗲𝗮𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Summarize performance and learnings from previous year. 4. 𝗚𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: Define measurable goals and objectives you want to achieve for the year. 5. 𝗧𝗵𝗲𝗺𝗲𝘀 & 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Outline 2-3 themes you want to focus on and the major initiatives you will undertake within each theme (this is not your full roadmap). 6. 𝗔𝗽𝗽𝗲𝗻𝗱𝗶𝘅: Add supplemental documents, research or data that that can support your main document. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗼... - Ensure your product strategy aligns with the overall business strategy. - Communicate the strategy clearly to all stakeholders to ensure buy-in and alignment from key stakeholders. Want this template and 6 others to help you go from idea to draft in half the time? 𝗟𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! -- 🥷 I'm on a mission to help PMs master high-performance. 📟 𝗙𝗼𝗹𝗹𝗼𝘄 me for more tips.

👉 How can we know what’s valuable? How valuable is it? Valuable to whom? 👉 How can we define the set of things that should go together in a product release? How should we sequence those releases? 👉 How can we get the necessary buy-in to follow through and get these things to the market? 👉 How can we know if our assumptions are right? Are we on the right track? Are we really delivering value? Could we do any better? This below reading presents an overview of different prioritisation techniques. https://lnkd.in/dyq2fSiA

Are you struggling to effectively manage your product's lifecycle? Do you find it challenging to prioritize features and align them with your business goals? How can you ensure that your product strategy is on the right track? 👀 In this blog post, we'll explore the definition of the Product Process Matrix, how it works, its benefits, and how it can be applied to enhance product management within your organization! 🚀 Read more here: https://lnkd.in/dHsFRnQd

How We Can Stop Confusing Long Term Goals with Short Term Plans (link in first comment) #strategy #portfolio #product 

Great article on types of digital Product Managers in relation to business objectives to deliver on Core - Scale - Growth - Product Market Fit Increase type of work. Think applying the same framework of 'Role Archetypes' to Hardware Innovation and Development might result in an interesting overview too... Thanks for sharing the article Adriana Mosnoi! https://lnkd.in/eiMZAj_5

A Hands-on Guide to Product Strategy Foundations. #productstrategy #productmanagement #productdevelopment #productdesign #productmarketing #productlaunch #productinnovation #productstrategy101 #productstrategytips #productstrategyframework #productstrategyguide #productstrategybasics #productstrategyforbeginners #productstrategybestpractices

**The Balancing Act: Juggling Customer Demands and Business Priorities 🤹** As a product manager, I often feel like a tightrope walker, carefully balancing the demands of our customers on one side and the priorities of the business on the other. It's a delicate dance that requires strategic thinking, empathy, and the ability to navigate competing interests. On one hand, we have our customers – the lifeblood of our product. They're the ones who use our offerings day in and day out, and their feedback and pain points are invaluable in shaping our roadmap. We owe it to them to listen intently, understand their needs, and strive to deliver solutions that truly improve their lives or work. But on the other side, we have the business – the engine that fuels our ability to continue innovating and serving our customers. We must align our product strategy with the company's overarching goals, whether that's driving revenue growth, expanding into new markets, or optimizing operational efficiency. Striking this balance is both an art and a science. It requires a deep understanding of our customers' personas, workflows, and the jobs they're trying to accomplish. It also demands a keen awareness of the competitive landscape, market trends, and the unique value proposition that sets our product apart. Ultimately, the key is to approach every decision through the lens of creating long-term, sustainable value for both our customers and our business. Sometimes, that means making tough calls – saying no to features that don't align with our strategy or deprioritizing initiatives that may excite a vocal minority but don't move the needle for the broader user base. It's a constant juggling act, but one that I find immensely rewarding. Because when we get it right, we're not just building a product – we're crafting solutions that genuinely improve people's lives while driving business success. So, to all of the product managers out there, I'd love to hear your perspectives: How do you navigate the push and pull between customer demands and business priorities? What frameworks or techniques have you found effective in striking that delicate balance? Let me know! #ProductManagement #CustomerObsession #BusinessStrategy #ValueCreation

"Remember, the purpose of strategy is to compel desired customer action. Hence, it is important to define the motivating problem from the customer perspective." - Roger Martin One of my biggest pet peeves for a lot of product management thinking is the focus on the business's problem, not the customer's problem. We start our solution trees trying to figure out how to increase our margin, how to increase our retention rate, or some other business-centric metric. Personally, from my experience I think this limits our options to the known. The segments and personas we know. The problems to solve they have and what they value. Eventually, if all we focus on is optimizing our business-centric metrics we will start facing diminishing returns. There was one common root cause for every product/business I was brought in to turn around in my career, they had stopped engaging with customers to learn. We need to flip the perspective to start with the customer, their wants and needs, their values. I believe I first learned this from Stewart Bither when he was my professor and mentor at Penn State. He is who introduced me to Peter Drucker who literally wrote books about this. Market Driven Strategy and Strategy from the Outside In by George S. Day helped reinforce this. Roger Martin calls it out in Chapter 2 of his great book A New Way to Think. "To actually create shareholder value, put customers before shareholders." This is a hill I am willing to die on. Start with the customer, markets and segments full of customers. Their needs and wants. Their value profiles. Solve problems for them, create value for them, you will create value for your company. While this was inspired by reading a great Roger Martin article today, it is equally a follow-up from my share of Richard Samela's post last week, and everything my partner Steve Johnson has preached for decades. Who else joins me on this hill? Saeed K. Scott Sehlhorst Rich Mironov May Wong Jason Knight Jon G. Kirsten Butzow (she/her) Note this picture is as close as I could find of me on a soapbox, in this case giving a presentation on Market Focused Product Management for our friends at LLR Partners, many thanks to Melissa Pernell and Ben Johnson for that opportunity. Was a great session, if anyone is interested would gladly share the worksheet we had the participants complete. #productmanagement #marketfocus #marketdriven

Strategies to Align Product Decisions with Financial Goals 🎯 How to Build Financial Success into Every Product Decision 💪 Never stop Learning! 🍀with Product Management Learning (PML) 📚PML Community Register now: https://lnkd.in/eyeezxqT ,Free Monthly PM Books & More 🎉 WhatsApp (PML) community🌈 https://lnkd.in/eCQDNMzV 📚Weekly Newsletter: Level Up Product SkillsSubscribe Now on LinkedIn https://lnkd.in/g9JEYDwC #ProductManagement #RoadmapSuccess #StakeholderBuyIn #PMTips #Leadership #CrossFunctionalTeams #NewProductManager #ProductStrategy