SplitBase

We turned a simple search bar tweak into a 19.4% mobile conversion boost for Roots of Fight. Want to know how? Swipe through for the exact process 👉

Transform your e-commerce site with conversion-focused design! Our latest blog delves into the critical elements that drive higher conversions and improved user experience. Here are the key takeaways: - Simplify navigation for easy browsing. - Prioritize mobile-friendly design. - Use high-quality visuals. - Optimize your calls-to-action (CTAs). - Highlight customer reviews and testimonials. - Speed up your site for better user experience. - Streamline the checkout process. Ready for more insights? Check out our blog! 💡📈 https://lnkd.in/evydgiRd #ecommerce #conversionoptimization #webdesign #digitalmarketing #SplitBase

Unlock the power of A/B testing to boost your e-commerce success! In our latest blog, we dive into real-life examples from top DTC brands. Discover how small tweaks led to big gains in conversion rates, customer engagement, and sales: 🔹 The importance of testing headlines and CTAs 🔹 How color and layout changes can impact user behaviour 🔹 The role of personalized content in driving conversions Don’t miss out on these actionable insights and practical tips to optimize your site! 💡📈 Read more: https://lnkd.in/ghvJd4iy

Want to boost your e-commerce sales? We've compiled 10 proven CRO strategies that can make a real difference. In this blog post, we dive into: - Personalization techniques that cater to individual customer preferences. - The power of urgency and scarcity in driving conversions. - Effective ways to optimize your checkout process for a seamless user experience. Check out the full post for all the details: https://lnkd.in/gu4cB7Jc #ecommerce #CRO #ConversionOptimization #DigitalMarketing #EcommerceSales

🔍 If you're looking to boost your e-commerce performance, A/B testing is your best friend. This blog breaks down some real-world A/B testing examples and some impressive results. The key takeaways: - How minor changes in design and copy can significantly impact conversion rates. - Real examples of successful A/B tests that led to increased sales and customer engagement. - Insights into understanding customer behavior and preferences to drive better decision-making. - One of the standout methods is the Testing Trifecta, which combines qualitative and quantitative research to uncover what truly motivates customers. This approach helps in crafting landing page copy and A/B test ideas that are both data-driven and customer-centric. If you're interested in practical strategies to optimize your landing pages and increase your ROI, this blog is a must-read. Check it out here: https://lnkd.in/ghvJd4iy #ecommerce #ABTesting #ConversionOptimization #DigitalMarketing #MarketingStrategy

What does CRO have to do with customer experience? Hint: A customer-focused experience should be baked into your CRO strategy. If we take a step back, we can see that both CRO and CXO need to answer 6 questions to be successful: 👉 How do certain customer segments get to your site? 👉 Where do they go once they’re there? 👉 What keeps them from making a purchase? 👉 What influences them to buy your product? 👉 What do they expect from your site? 👉 What do they need from your site? For example, we analyzed customer data for beauty brand Laura Gellar to answer these questions. This helped us add two unique landing pages into the customer journey and create a seamless customer experience. The result? A 43% increase in conversions and two landing pages built not just for the customer, but by the customer. We cover more ways to unite your CRO and CXO strategies in our latest blog post: https://lnkd.in/eiD5UFE3

Ever felt like your efforts aren't moving the needle on customer satisfaction or lifetime value (LTV)? Here's a thought: What if treating every customer like your only customer could be the game-changer? 🤔 Consider this: LTV often takes a backseat until the customer base grows. Yet, a low LTV screams low customer satisfaction, while a high LTV not only suggests a higher likelihood of conversions but also high satisfaction levels. The cherry on top? The profits from a high ecommerce LTV can fuel your CRO efforts, creating a virtuous cycle of improvement that feeds itself: Better CRO ➡️ Increased LTV ➡️ More CRO Investments ➡️ Better CRO ➡️ Increased LTV See where I’m going with this? Dive deeper into how you can improve your ecommerce brand’s LTV with 6 proven tactics: https://lnkd.in/eRri_Tcr hashtag #ecommerce hashtag #customersatisfaction hashtag #LTV hashtag #CRO hashtag #businessgrowth hashtag #personalization

Do you know what resonates with your customers? Chances are you don’t. But ecommerce split testing helps you go from throwing darts in the dark, to truly understanding which website changes actually make a difference. We’re sharing how to avoid the most common split-testing pitfalls we see, plus 5 actionable split test ideas you can try today. Check them out 👉 https://lnkd.in/eKn_nzUA We’re curious: What was the most surprising split test result you’ve seen? #ecommerce #splittesting #conversionoptimization #businesstips #landingpageoptimization

Struggling to improve your conversion rates despite A/B testing? Your CRO agency might be the problem. Too many agencies rely on generic “best practices” that miss the mark for ecommerce brands. Look for these qualities in an A/B testing agency instead: - A proven track record - A commitment to reliable results - Expertise beyond A/B testing tools - A focus on data-driven methodologies - A well-rounded team with diverse skill sets - Collaborative and transparent communication - A strong understanding of ecommerce best practices Your agency should be obsessed with data and understand that A/B testing is primarily a tactic for improving your ecommerce metrics, not a direct solution. P.S. Not sure where to start with A/B testing? Check out our latest post to learn how to get started and why “data-driven” is more than just a buzzword: https://lnkd.in/enm_Ngtn

Optimizing your product pages could mean the difference between customers making a purchase and leaving empty-handed, but many DTC ecommerce brands neglect these critical conversion points. Baymard Institute found that only 56% of product pages had a "good" user experience. Could this be why your sales aren't soaring? How can you transform mediocre product pages into high-performing ones? 🤝 Prioritize trust signals like reviews, star ratings, and social proof to reassure customers. 📸 Showcase your products in high-quality images taken from multiple angles—and don’t forget the zoom option. 💡 Share benefits, not just features, and explain how your product solves customer problems. 👋 Explain how to use your product and help customers see themselves using it. 🤔 Address customer needs, questions, and objections with detailed product descriptions and clear policies. Learn how to customize these elements for your target audience 👉 Read our latest guide: https://lnkd.in/ezugsvPA P.S. What product page element do you believe is essential for converting customers? Tell us in the comments! #ecommerce #splittesting #conversionoptimization #businesstips #productpageoptimization