Tarte Cosmetics

We’re thrilled to share that our creaseless creamy concealer has been named one of the Best Beauty Products of 2024 by Refinery29 in their Innovator Awards! 🏆✨   A huge thank you to Refinery29 & Senior Writer, Karina Hoshikawa, for the glowing review: “When the team & I tested this concealer earlier in the year, we overwhelmingly agreed that it was something special. tarte products are often overshadowed by the smash-hit success of another concealer in the portfolio — shape tape — but if we had to choose only one to crown award-worthy, it’s creaseless creamy by a long shot. It’s virtually perfect. The formula is pigmented but has an undetectable, skinlike finish. It doesn’t settle into fine lines, feels comfortable on skin, & blends like a dream. Even though it’s touted as a perfect option for the under-eye area due to its long wear and crease-free finish, I use this anywhere I want coverage in place of foundation.”   We’re so proud of this recognition & grateful for the ongoing support from our community. Here’s to more flawless, creaseless moments ahead! 💜   #BeautyInnovatorAwards #Refinery29 #TarteCosmetics https://lnkd.in/eFyCAqC2

Exciting day at tarte HQ! Today, we rolled up our sleeves for our 6th annual PB&J event, making 1,000 sandwiches for City Harvest! With nearly 1.3 million New Yorkers struggling to feed themselves & their families, we’re proud to spread love (& peanut butter!) to help fight hunger in our community. Here’s to 6 years of turning small acts into big impact💜 #TarteGivesBack #CityHarvest #FightingHunger

“When it comes to trending makeup, tarte is always a beauty guru’s most-wanted!” 💜 We’re honored to be featured in Good Morning America’s ‘Right Stuff Holiday Gift Guide.’ From our viral bestsellers like the ‘TikTok made me buy it’ bundle featuring shape tape, tubing mascara & maracuja juicy lip to the tartelette reflections palette, we’ve got everything to keep your holiday looks (& gifts) on point. ✨ Missed the on-air segment? Check out the guide & see why we’re topping wish lists everywhere! 🎁 https://lnkd.in/ged6Bz7P #TarteCosmetics #GMAFeature #HolidayGiftGuide

Congratulations to our fearless leader & the queen of concealer Maureen Kelly winning WWD beautyinc’s prestigious Brand Builder Award! Your commitment to giving back & spreading kindness has made tarte more than a beauty brand—it’s a movement. Thank you for inspiring us with your passion & vision. Here’s to 25 years of game-changing launches & building an even brighter future!💜

December is always a whirlwind. As Tarte Cosmetics president/CMO & a mom of 3, this month brings a unique set of challenges—wrapping up year-end projects, planning 2025, attending countless meetings, events & making time for my kids’ special moments. Tonight, I’m heading to London for an important work trip, knowing that while I focus on career priorities, my mind is also with my family & everything happening back in NYC at home. I’ve learned that balance isn’t about perfection; it’s about being intentional. I’m planning every detail to ensure I’m back in time for my son’s school winter concert & my daughters’ weekend events. These moments matter, & while it can be stressful managing it all, I wouldn’t have it any other way. Whether it’s prepping on the flight, scheduling smartly, ordering holiday gifts or just breathing through the chaos, I remind myself of the importance of showing up for both worlds. To all the working parents trying to juggle it all this season, I see you. It’s not easy, but we make it work because we care deeply about what we do—at work & at home. Let’s keep showing up for what matters, finish the year strong, & support each other along the way. How are you managing the December madness? I’d love to hear!

On October 23rd, GRLA welcomed Maureen Kelly, the Founder and CEO of Tarte Cosmetics, to discuss her career journey, the clean beauty movements, and her vision for Tarte's future in the digital space. Miranda Mackey Yarowsky, our student moderator who expertly led the conversation, gave us a deeper understanding of Maureen’s entrepreneurial journey and the core values that define her brand. Maureen showed that her path to establishing Tarte was far from ordinary. With two master's degrees in psychology, she experimented with various professional paths, including becoming a fashion buyer, before deciding to follow her heart into beauty. Maureen nurtured Tarte from her one-bedroom abode, driven by her quest for "clean beauty" remedies, despite having no business background or prior experience in makeup artistry. Maureen was inspired by her acne struggles and the need for skincare products that would not aggravate skin issues to create a market solution at a time when clean beauty options were limited. She encouraged others to follow their dreams and trust their instincts by explaining that Tarte was founded on her passion for health-conscious beauty rather than a calculated marketing strategy. When discussing the future of beauty trends in the industry, she expressed enthusiasm for using AI features such as trial sessions to improve the online shopping experience and recreate a welcoming in-store environment. She also talked about the role of TikTok and how it has helped Tarte engage with customers and build authentic relationships. She finished off by saying, "Have faith in yourself because you don't want to be stuck in a job that doesn't bring you joy,” a reminder to do what you truly love, something that definitely should be repeated more often. Thank you to Maureen Kelly and the Tarte team for an amazing visit to the hilltop!

This week, tarte’s VP of E-Commerce, Theresa Cowing, joined industry leaders from NielsenIQ & Dash Hudson to discuss how TikTok is transforming the retail landscape. As an early adopter of TikTok Shop, tarte has leveraged strategic, trend-driven content to boost sales & influence consumer behavior both online & in-store. By tapping into viral trends & a robust affiliate network, we've seen a direct impact—driving sell-outs of our most-loved products. Follow along as we continue to experiment & innovate— we’re just getting started! 💜 
#TikTokShop #SocialCommerce #Innovation #Ecommerce

Kicking off #TrippinWithTarte at The Wheel Puerto Rico with CandyLover89 at our Tarte Cosmetics Toy Drive—stop #23 on our Global Kindness Tour! 💜✨ This holiday season, we teamed up with Island Corp Puerto Rico, a local nonprofit focused on educational leadership & childhood wellness, for their 4th annual BIG Toy Drive. We’re on a mission to support their goal in collecting 10,000 toys to help bring holiday magic to thousands of children across the island who would otherwise go without. Here’s to spreading kindness & joy—1 toy at a time! 🧸🎁 Let’s make this season unforgettable. 💫 Tarte Cosmetics

Earlier this month, we made tarte history with our first-ever TikTok Shop affiliate contest—& the results were nothing short of extraordinary. 💜 To celebrate the launch of our shape tape award winner’s set—featuring our iconic shape tape concealer + FREE paw brush & viral maracuja juicy lip—we tapped into our incredible TikTok Shop affiliate network to create serious buzz. In just 10 days, 673 affiliates showcased the set in over 1.2K Lives & tagged it in more than 2.1K TikToks. But the real headline moment? The top 16 GMV drivers earned an exclusive spot on a VIP #TrippinWithTarte experience to see Taylor Swift at her Toronto Eras Tour—a once-in-a-lifetime reward for their incredible efforts. 🎤✨ This contest marked a major milestone for us & we’re so grateful for the hard work, creativity & passion of every affiliate who participated. A huge thank you to our amazing community for making this campaign a massive success—we can’t wait to see where we go next! 🌟

Looking for gifting inspiration this holiday season, perhaps for your kids’ teachers or your tween niece? Try Tarte Cosmetics’ new AI driven gift finder 💫🎁 We just kicked off an a/b test: which one do you think will win? The AI driven experience or a traditional gift finder… Cheers to the team! Love the creativity with which you tackled the ask! #tartecosmetics #ai