Tarte Cosmetics’ Post

🤔 Ever felt a brand wasn’t just a product, but a part of your own journey? Let’s explore why ?? Positioning is more than a tagline - it’s how brands build a place in our lives. Each brand crafts its image to meet a need, fulfilling more than just a want. When brands understand their audience, they don’t just sell rather they create connections 🤝 Luxury brands speak to exclusivity and prestige, while sustainable brands invite us into a shared mission 🌍. The impact? We don’t just see these brands; we experience them. Positioning is about shaping how we feel and connect with every interaction. Through every product and message, they build loyalty, familiarity, and trust. A truly positioned brand 🏆 isn’t just known; it’s part of our identity. They become a voice in our choices, guiding us in ways that resonate deeply. Brands that position well understand us, almost as if they’re a reflection of our aspirations. We start to trust, rely, and even advocate for them as they stand for values we admire. It’s why some brands feel like more than a purchase - they feel like a partnership. 💬 Which brand feels like it’s part of your journey? Share your story! Grateful to Dr.A.S.Suresh iyer Sir for sparking this exploration into the power of brand positioning today. . . . #tata #nike #apple #cocacola #tesla #starbucks Picture credits: Unstop.com

Calling all beauty enthusiasts! Our next Loyalty Program Slam is all about a major player in the beauty space! This loyalty program boasts over 37 million active members and accounts for more than 95% of the company's annual sales. Impressive, right? Can you guess which beauty retail giant we're featuring? Drop your guess in the comments below and stay tuned next week to find out what program our slammers will be taking on! #LoyaltyProgramSlam #BeautyLoyalty

To Stéphane de La Faverie, The key challenge ahead is to drive Estée Lauder back to growth and reclaim market share. Despite the beauty market's robust expansion, Estée Lauder has been losing ground to newer, more innovative brands. As the new CEO, it's essential to establish a clear vision for our diverse conglomerate. Each brand requires a distinct strategy, while ensuring they collectively serve the consumer market effectively. China's performance is another critical focus area. Our middle-market offerings are struggling as Chinese consumers either trade down to value or up to luxury. Additionally, the prestige market is becoming increasingly competitive with local brands. I discussed these points with Vogue Business, and you can find the full article in the comments. Remember, any Business, any Position is just a mere game Its How you play the game that enables you to tower above the Rest. Best regards, Rodney Bearden

Unveiling Purpose at SEPHORA: the Intersection of Beauty and Technology. I recently had the incredible opportunity to conduct a 'Purpose at Work' workshop with Sephora's Tech Team - a brand synonymous with beauty and innovation in the LVMH family. The experience was as enriching as it was unexpected. Here's what made it truly special: The wisdom of youth: Our younger participants shared profound insights during our inner journeys, reminding us that wisdom knows no age. Unexpected intimacy: Technical challenges led to an impromptu in-the-round setup, creating a uniquely personal atmosphere that enhanced our discussions. Cross-generational learning: A beautiful exchange of ideas between experienced professionals and rising talent. This session reinforced my belief in the power of purpose-driven work, especially in a field where technology and creativity intersect. It's fascinating to see how a brand known for beauty is leveraging technology to innovate and inspire. A heartfelt thank you to Kshitij Mulay, Paulo de Guzman, Baz Bosman, Bregadeesh Samapathy, and Preeti Subramanian for entrusting me with this opportunity to work with your exceptional teams. Your commitment to fostering purpose in the workplace is truly inspiring.

Check out this upcoming episode live on March 19th from Marketers That Matter®!

Being busy parents, my wife and I finally caught up on the Barbenheimer experience. And it got me thinking... What makes a great partnership? Apple x Nike / Target x Starbucks / Barbenheimer If you're looking to... ➡ grow your brand ➡ tap into new markets ➡ drive revenue ...partnerships can be a great strategy. But what makes them successful? A few reflections from my end: 𝐁𝐫𝐚𝐧𝐝 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭. It's always nice to "partner up" with a bigger brand, but brand ethos needs to align. If Patagonia partnered with BP (for non-environmental reasons), heads would turn… and not for a good reason. This was the eventual undoing of the 50-year LEGO x Shell partnership. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐚𝐧𝐝 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭. One reason the Target x Neiman Marcus partnership failed wasn’t because of brand misalignment. From that perspective, the partnership made sense. But Target shoppers aren’t looking to pay luxury fashion prices. 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭. From a CX perspective, sipping coffee and shopping make a great pairing. So do motivation and exercise. Partnerships should create additional value from a customer experience perspective. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲. At the end of the day, you're in business. That doesn't mean partnerships need to directly drive revenue. But they do need to support your overall business strategy. A great partnership needs a solid business case to support it. What else would you add? #partnership #brand #customer

Discover the buzz around Stanley Cups! 🚀🔥 Their focus on value over cost, engaging Reels strategy, and unique collections like ‘Galentines’ and Starbucks x Stanley have made them aspirational must-haves. ✨ Follow us for more inspiring stories! #StanleyCups #Aspirational #ReelsStrategy #GalentinesCollection #StarbucksXStanley #saltbuzzmarketing #jointhebuzzwithsaltbuzz

It's the post you've been waiting for (next week) 😉. I love the blue ocean - it's where nobody is swimming. There are endless opportunities in the #beautyindustry to help a brand grow and expand. People with deep domain knowledge and experience are going to help the next generation of brands and founders get their dreams to Ulta Beauty, SEPHORA, and Target. You need seasoned experts who understand that execution is everything. I grew up in this industry. I know what it takes to make a brand last. It's time to make some waves 🌊 #cosmoprof #beautybrands

🌟 Trailblazing Leadership at SEPHORA: Artemis Patrick Ushers in a New Era 🌟 As we celebrate groundbreaking leadership and strategic innovation in the beauty industry, Sephora's new CEO, Artemis Patrick, stands out as a beacon of transformative leadership and a testament to the power of resilience, inclusivity, and forward-thinking. 🚀 From Humble Beginnings to Visionary Leadership Artemis's journey from a childhood marked by adversity to becoming the first female CEO of Sephora North America is inspiring; it's a masterclass in leadership. Her upbringing, shaped by challenges and the kindness of her foster parents, instilled in her a deep commitment to inclusivity and a "pay it forward" ethos. This approach is now the bedrock of her leadership style at Sephora, driving a culture where every voice is valued and innovation thrives. 💡 Innovating for the Future Under Artemis's leadership, Sephora is poised to redefine the beauty landscape with strategies prioritizing accessibility, brand awareness, and customer experience. The shift towards off-mall locations, the focus on a differentiated and clean product assortment, and the integration of cutting-edge technology like mobile color IQ skin scans are just a few examples of how Sephora is staying ahead of the curve. 🌍 Commitment to Inclusivity and Education Sephora's dedication to inclusivity extends beyond its team to its customer base, offering personalized guidance and education to a new generation of beauty enthusiasts. This strategy cements Sephora's place in the competitive beauty landscape and aligns perfectly with Artemis's vision for a more inclusive and supportive world. 🛍️ Strategic Partnerships and Renovations The strategic partnership with Kohl's and the plan to renovate and roll out new store designs underscore Sephora's commitment to enhancing the shopping experience. These moves promise to invigorate sales and showcase Sephora's adaptability and innovative spirit. Artemis Patrick's journey is a reminder that leadership is not just about business acumen; it's about humanity, resilience, and the courage to innovate and inspire. Her story and vision offer invaluable leadership, innovation, and giving-back lessons as she leads Sephora into a new era. #Leadership #BeautyIndustry #Sephora #Retail #BusinessStrategy