Tarte Cosmetics’ Post

Name: Tarte Cosmetics on LinkedIn: #tiktokshop #socialcommerce #innovation #ecommerce
Uploaded: 2024-12-05T18:05:38.933Z
Duration: 37 s
Channel: Tarte Cosmetics

Tarte Cosmetics

371,284 followers

This week, tarte’s VP of E-Commerce, Theresa Cowing, joined industry leaders from NielsenIQ & Dash Hudson to discuss how TikTok is transforming the retail landscape. As an early adopter of TikTok Shop, tarte has leveraged strategic, trend-driven content to boost sales & influence consumer behavior both online & in-store. By tapping into viral trends & a robust affiliate network, we've seen a direct impact—driving sell-outs of our most-loved products. Follow along as we continue to experiment & innovate— we’re just getting started! 💜  #TikTokShop #SocialCommerce #Innovation #Ecommerce

8 Comments

Transcript

And so one Tick Tock shops was an option for us. We definitely ran for it contended always we've always just leaned in. It's how we get our brand awareness. So if something catches on TikTok, we immediately see it on tar. com and in retailers oftentimes. We did want to highlight a few really incredible learnings of wide heart is is doing so well part we're seeing 31.4 million pieces of UGC content, which is. Really great. It's just like a staggering amount. The biggest thing is we're willing to take risks. We're not afraid, right?

Natalindah H

"Experienced in Sales & Marketing | Virtual Assistant for Entrepreneurs | Driving Business Growth & Achieving Results | Leadership & Team Management Specialist"

"Experimentation and innovation—such an amazing environment."

Anna Mayo

VP @NielsenIQ, Beauty industry analyst, thought leader and speaker

This was SUCH a great morning. Theresa Cowing was so open and willing to share, I learned a ton!

Leslie Ann Hall

CEO and Founder, Iced Media and Haut Drops

I love this for you Theresa Cowing hero 💪 ❤️ 👏

Therese-Ann D'Ambrosia

What a great way to start the day! Thanks for your partnership. Can't wait to do more!

Olivia Flaim

Creative Advertising and Communications Student at Virginia Tech

So inspiring!

Liz Bonofiglio Reaney

Client Director, Beauty at NielsenIQ

Big thanks to Theresa Cowing Kate Kenner Archibald for participating and Ansley Earle for capturing these great moments! ⭐

1 Reaction

Nicole Collida Davis

Managing Director, US National Accounts | Engagement Advocate

Experiment and Innovate - what a great culture!!

Sophie B.

Student at Macaulay Honors at CUNY Baruch College, Aspiring Skincare Entrepreneur, Social Media Marketing/PR Professional, and Cyber Security Analyst, Beauty and Lifestyle Influencer

Congrats!

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