SHIFT Communications

From client experiences and meetups with remote colleagues to professional growth and award wins, 2024 served up some great moments. We hope it gave you the same and wish everyone a very happy (and fruitful) new year. We're ready for you, 2025!

From client experiences and meetups with remote colleagues to professional growth and award wins, 2024 served up some great moments. We hope it gave you the same and that 2025 does, too. Happy New Year, everyone!

As we reflect on 2024, we're feeling thankful for the stories we get to help tell for clients both old and new. Here's a fun look at a few we added to the roster this year, all with unique transformation stories that embody what we love about what we do. Butterfly Network, Inc., Yes SF, Avedis Zildjian Company, Cactus, Storj #clientlove #PR

In case your 2025 plans aren't 100% done yet, see which storytelling assets are some of the biggest difference-makers in our programs and think about how you can weave them into yours. Disclaimer: These take time to develop and just because you have them doesn’t mean it won’t take expertise and work (like storyline development and strategic media relations) to convert them into PR opportunities. But they can result in very valuable visibility. #PRstrategy #publicrelations #communications

Fact: it's really nice to be recognized, and today we’re proud to share 𝘁𝘄𝗼 nods from the industry. A big SHIFT shoutout to our team members, who bring our Performance Communications approach to life daily, and to the client partners who’ve entrusted us to help them reach their goals. That ⬆️ is what earned us spots on the Chief Marketer Agencies of the Year and PRNEWS Agency Elite lists 👏.

If the current news cycle is indicative, a continued focus on the political landscape is likely in 2025. Companies who'd already decided to stay quiet on politics and policy (𝘸𝘩𝘪𝘤𝘩 𝘸𝘢𝘴 𝘮𝘰𝘴𝘵 𝘢𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘢 𝘴𝘶𝘳𝘷𝘦𝘺 𝘸𝘦 𝘳𝘢𝘯) may need to rethink that decision as plans and appointments turn into legislation and regulation that impacts current and target customers. Here, we break down: ✔️ post-election PR considerations ✔️trends from our Election Communications Survey ✔️3 regulatory thought leadership campaigns

In PR, the concept of "the whole is greater than the sum of its parts" is pretty much an absolute. It's that steady drumbeat of communications and validation that build up a company's reputation and momentum. That said, those individual "parts" can still be quite impactful on their own, so we're taking a minute to celebrate them. Today, we are shouting out Butterfly Network, Inc.’s inclusion in the cover story of a top trade — and feeling extra thankful for clients with amazing stories and a team dedicated to bringing constant awareness to them.

📢 We have an opening for an account manager on our tech team in San Francisco. ISO ⏩ an experienced day-to-day ready to take on more leadership and help create and tell the stories of tech companies. Offering ⏩ mentorship, learning opportunities, social/DEI/wellness programs & events, competitive benefits and more. Details ⏩ https://bit.ly/4d9n2Nj #prjobs

POV: work is fun, especially with our client McDonald's lately. We've had 12 years of amazing events and activations with McDonald's New England, and the past few months have been no exception. From photo shoots and "surprise & delight" customer experiences with Boston Celtics Mascot Lucky to handing out swag at CollegeFest to fundraisers (that double as family outings), we are always lovin' being on location with our McDonald clients and owner-operators!

One big takeaway from yesterday: companies need a post-election communications strategy. Emotion aside, change will take place that businesses will need to adapt to. Pre-election, only 33% of communicators in our survey said their company made the decision to address potential election impacts to their industry. But with this news cycle far from over (especially when plans turn into action), companies need to revisit if, how and when they'll communicate on post-election issues. Especially if they're in an industry with expected change. Some considerations as it all continues: -𝗠𝗲𝗱𝗶𝗮 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀: 66% of respondents said they planned to continue communications as normal. Corporate news timing and pitching will require strong situational awareness of post-election coverage priorities. -𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Sharing nonpartisan expertise is an opportunity (to be weighed) for companies with audiences who will have questions and need to adapt to new laws or regulations. -𝗣𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻: Even if a company plans to keep its head down, it's smart to be ready if asked for POV directly by customers/press. 31% of respondents said customers already had. -𝗣𝘂𝗯𝗹𝗶𝗰 𝗮𝗳𝗳𝗮𝗶𝗿𝘀: Collaborating with experts on policy-specific messaging and government outreach/education may be an additional, necessary step if proposals will severely harm or benefit an organization and/or industry. Highlights of how communicators said they're approaching election-related PR ⏬ below. Full findings ⏩ https://bit.ly/40nKOCS. #electioncommunications #PR #corporatecommunications