SHIFT Communications’ Post

After 2.5 years and working with 3 top agencies, I believe I've discovered the real reason your audience doesn't trust you: You're pretending to be someone you’re not. Building your personal brand is never about forging a false reputation. It's about scaling what you already have in your arsenal. - Your thought leadership. - Your experience. - Your expertise. You're simply expanding your reach to be more visible.

💁♀️ 📩 Nominations are in! And, after tonight I just might be the new Marketing and Communications Director for the Waterloo Jr. Warriors 🤗 (not to get ahead of myself, but I've been working towards this for a handful of years) -- volunteer position, but one I'm ecstatic to take on! Heading into tonight's board meeting armed and ready to show the group of directors where the not-for-profit socials stand and show proof of my results standing far above the comparables. When taking over any brand, a social media audit is the very first step to be taken by a social media manager. Doing this ensures an overview of the organization's social media profile and a starting point for reference as the brand moves forward. Social Media Audit includes: 1.       Active Social Media Accounts 2.       Follower Count 3.       Following Count 4.       Consistent Bio 5.       Best Performing Content 6.       Engagement Rates 7.       Industry Benchmarks   Presenting these statistics to the board of directors tonight not only highlights my commitment to the organization but also motivates me to strive for even greater success. 🤞 Wish me LUCK!

Meet ADWEEK’s 2024 Agency of the Year Winners Agencies earn their reputations with brilliant creativity and the iconic brands they build. But the best agencies are also stable businesses with longstanding clients, not leaky buckets. They are workplaces that value their talent and seek to include diverse perspectives. They support important causes and foster a more sustainable industry. They set an example for... https://ift.tt/x1SYurE

Did you miss Cannes this year like me? Don't worry, I think I found the absolute best insights with zero BS. Thanks Kory Marchisotto for surfacing this to the top of my feed this morning. "F*ck what a year. And I’m only talking about this week.” - Seth Matlins Seth Matlins just dropped the mic at the Cannes Lions International Festival of Creativity. His words cut to the core, revealing the hard truths every #CMO needs to hear: “If the change inside your company isn’t happening at the same pace as the change outside your company, you’re screwed.” “The constraints and obstacles marketers confront are extraordinary.” “90% of CEOs of the world's biggest companies have no marketing background. They don’t know marketing. But they think they do. Making them less than optimal allies.” “CMOs are expected to deliver certainty in uncertainty.” “CMOs are required to have a high tolerance for ambiguity.” “CMOs are drivers of accelerated growth.” “CMOs have enormous power, individually and collectively. Use your power well. Use it wisely. Use it for good.” These insights go way beyond just the CMO role. They’re a wake-up call for anyone in a position of influence. As a CMO, you’ve got the power to turn uncertainty into opportunity and lead with impact. Step up, be fearless, and use your influence to drive real, meaningful change. The future of your company and industry depends on it. #CMO #MarketingLeadership #CannesLions #Brand

From gaining new clients to improving brand visibility and social presence, to everything in between...when our clients win, we win 🙌

We’ve said it before, but we’ll say it again: Just because you entered Cannes Lions doesn’t mean your entries now have to sit on the shelves and collect dust. There are so many other great shows into which you can enter to maximize the investment on your campaign-afterlife. 🎉 Exciting News for Creative Professionals in Marketing, Media, and Advertising! 🎉 Unlock the key to success with our exclusive, curated, and constantly updated awards directory. Whether you're looking to elevate your brand, gain industry recognition, or simply stay ahead of the competition, our awards directory has got you covered. ✨ What You’ll Get: ➡ Access to a comprehensive list of the most prestigious marketing, media, and advertising awards. ➡Regular updates to ensure you never miss an opportunity. ➡Hand-selected awards by our experts, ensuring the highest quality and relevance. But here’s the best part: This is the last week to get lifetime access for just $7! 🌟 Don’t miss out on this incredible opportunity to stay ahead in the awards game at a fraction of the cost. 🚀 Why Invest in Our Awards Directory? ➡Save Time: No more endless searching. Everything you need is in one place. ➡Stay Updated: We do the legwork, so you don’t have to. ➡Strategize Better: Choose the right awards and boost your chances of winning. Act now and secure your lifetime access before the price goes up. Join the community of winners and start planning your award-winning submissions today! 👉 DM us for access. #CreativeExcellence #AwardsDirectory #IndustryRecognition #MarketingAwards #MediaAwards #AdvertisingAwards #LifetimeAccess #LimitedOffer

One Strategy Group has been called the next-gen disruptor strategy firm. Said Differently is our kindred spirit on the creative and digital transformation side and who we want to be when we grow up. This is a great story of how you build a company by refusing to assume that what worked yesterday will keep working tomorrow.

Marketers often speak a different language than the rest of the business. I realized this in 2018 when I changed jobs from Chicago General Manager ➡ Head of Growth Marketing at Caviar, Inc. GMs spoke the language of the P&L. They were living and breathing revenue, first orders, average order value, gross profit, and year-over-year growth rate. Marketers understood and paid attention to some of these things, but they mostly spoke the language of the campaign: creative briefs, clicks and impressions, and traffic. Learning to translate between these two languages is a critical skill for any marketing leader, and building a bottoms-up growth model is the way how. If you want to gain fluency in the language of the P&L, join 20 other rising marketing leaders in my upcoming cohort on Maven, kicking off on April 19! https://lnkd.in/gp94CC-2

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions next week for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! #CannesLions #AdvertisingMetrics #MarketingSuccess

Join us for another "Hot Take" where we explore what it really means to build a brand and elevate your media profile. There are many ways to measure success on social media - but how do you know if you're following the right metrics? And are you interpreting the data in a way that grows your brand and supports your thought leadership? Join Tara McEwen (@mcewenmedia) and Daisy Roudales (@drpr) where they share their insight from years of interpreting data for TV and PR