SHIFT Communications’ Post

In case your 2025 plans aren't 100% done yet, see which storytelling assets are some of the biggest difference-makers in our programs and think about how you can weave them into yours. Disclaimer: These take time to develop and just because you have them doesn’t mean it won’t take expertise and work (like storyline development and strategic media relations) to convert them into PR opportunities. But they can result in very valuable visibility. #PRstrategy #publicrelations #communications

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