Post-Election PR & Regulatory Thought Leadership
A survey we ran ahead of the election revealed that most companies had decided to stay silent on how candidates' policies might affect their industries. Yet, with politics likely continuing to dominate the news cycle in 2025, this hands-off approach might need a rethink.
The stakes are high for many businesses — from food and healthcare to tech and manufacturing, new legislation could reshape entire sectors.
So, companies face this critical decision a second time: should they voice their perspectives on these issues or maintain their silence?
All eyes are on the incoming administration’s priorities and cabinet picks. Eventually, news coverage will shift to the real-world impact of its policies.
For some businesses, staying silent means missing valuable opportunities to demonstrate market leadership. For others, it could be a third rail.
We’ve touted brand relevance as a PR strategy before and believe it’s especially valuable in today’s climate. Right now, opportunities to do so through thought leadership around policy, legislation and regulation abound.
We've recently worked with clients (in the hospitality, cybersecurity and employment industries, to name a few) to do this in a way that serves the company and its stakeholders.
OTHER OPINIONS ON POLITICAL PR
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