Revenue Edge - Strategic Pricing Solutions

Here's to the connections we've built, the goals we've achieved, and the bright opportunities ahead. From our team to yours, we wish you a season full of joy, laughter, and togetherness. ❄️❤️ #multifamily #revenuemanagement #proptech #realestate #assetmanagement #pricingadvisory #consulting #propertymanagement #apartments #advisory #cheers

The Revenue Edge Team ✨sleighed✨ our quarterly meeting last week! We kicked things off with a heartwarming holiday party for the kids at Vogel, an amazing organization supporting children and families who have experienced housing insecurity. The rest of the conference was dedicated to celebrating our 2024 successes, setting ambitious goals for 2025, and, of course, sneaking in some fun along the way! 😉 Here’s to another year of growth, impact, and achievements! 🥂 #RevenueEdge #QuarterlyMeeting #Teamwork #GivingBack #Multifamily #RevenueManagement #PropTech #PricingAdvisory #RealEstate #PropertyManagement #AssetManagement #Apartments

We serve two customers at Apartment List. Listers, our property management and ownership partners that advertise on our marketplace and use our AI to run leasing. And Renters, the millions of folks that have engaged with our website and app in order to find a home that they love. We held an empathy day last week while the whole company was together. The purpose? To gain a deeper understanding of our customer and to stretch how we are learning and who we are learning from. And the programming was so smart. All of the folks that sit on the “Lister” side of our business went and listened to a panel where renters who rented on Apartment List shared their experiences and provided feedback on it. The “Renter” side of the business sat in on a panel with two customers where we heard learned about their roles, the market environment, and gained critical insight into how we fit into their marketing and ways we can improve. Special thanks to Conor McManus and Mariya Heath for sharing time with us. You were a highlight of the week!

When are major markets expecting supply peaks? Check out this market overview from RealPage, Inc. Chief Economist, Carl Whitaker, for more: https://lnkd.in/gijFstNP #Multifamily

In our last installment of this 9-part series, we shift from uncovering amenity “fails” to unlocking amenity pricing opportunities with A/B testing. How do you know if the price for a balcony, ceiling fan, or that coveted view is just right? The answer lies in leveraging your leasing data to simulate A/B testing, analyzing metrics like Days on Market, and applying statistical insights to ensure amenity pricing is optimized for demand. Here’s what you’ll learn: ✅ How to identify when an amenity’s value is too high, too low, or just right. ✅ Why Days on Market is the go-to metric for measuring leasing pace. ✅ How to use statistical tests to make data-backed pricing decisions with confidence. ✅ The importance of relying on your own clean data to avoid legal and scientific pitfalls. With the right tools and approach, your amenity pricing strategy can become a well-oiled, revenue-generating machine. Read the full post to learn how to make A/B testing work for you: https://bit.ly/4irMVfn

Things got really ugly at Revenue Edge's Q4 Team Meeting, but the assignment was understood. Submit your #vote for your favorite #uglysweater in the comments 👇 by Friday 12/20! ❄️🎄🤓 #multifamily #revenuemanagement #pricing #advisory #consulting #realestate #investments #assetmanagement #propertymanagement #apartments

Check out the newest addition to Revenue Edge! ✨ VEST Residential's Murphy's Farm Apartments ✨ #Multifamily #RevenueManagement #Apartments #PricingAdvisory #PropertyManagement #RealEstate #Partners #AssetManagement #Growth

Last week, the DoJ ended its criminal investigation of #Multifamily #RevenueManagement (RM). That investigation was one of the sillier twists in the saga of lawsuits, new legislation, etc., and it should not surprise anyone that it went out with a whimper last Friday afternoon. At the same time, RM is attracting levels of interest and activity for *good* reasons. I've never seen this many companies actively addressing their future RM strategies and technology. It's a good time to take stock, and address an important matter that too few leaders understand: what RM systems actually do, as I explain in this week's blog. Link to the article is in the comments - give it a read!

Last night was something special. The idea that an informal event, the brain child of Tony Sousa 🌐, promoted solely through LinkedIn posts (lots of LinkedIn posts) and personal invitations could prove to be the get together of the year is ridiculous. Bust sometimes ridiculous works. It was a night filled with reconnecting & making new connections. Executives to Leasing Professionals and every step in between. Operators. Owners. Partners. The true heart of multifamily and it was awesome. When you have the opportunity to get to one of these meet ups, you absolutely should. Special thanks has to go out the folks who worked hard to make sure the room was electric: Mike Wolber, Shiv Gettu, Michael Bowman & Wade McGown And to the organizations that stepped up as hosts: LeaseLock, Apartment List, Repli, Zuma ⚡& ResidentRadius And special recognition to Natalie Gilbert, MBA for hours of planning and legwork. The event would not have been what it was without your hard work. #multifamilymeetup