PartnerOptimizer, Inc.

🎀 Happy Holidays and may all your dreams come true in 2025 🎀 What could be better than setting your partner program up for success and traction with IDEAL PARTNER PROSPECTS? 🎀 Let us find them you, and/or subscribe to PartnerOptimizer's partner discovery and intelligence platform to find them yourselves. 🎀 Inquire about our end of year special and start 2025 with TRACTION! PartnerOptimizer, Inc. Partnership Leaders Impartner Software PartnerTap CompTIA Informa TechTarget Women of the Channel Cloud Girls Cloud Software Association Cloud Security Alliance Cloud Software Group WOMEN IN TECH ® Global Y Combinator Techstars The Channel Company The ChannelPro Network TD SYNNEX Ingram Micro Amazon Web Services (AWS) Microsoft Azure Ultimate Partner AchieveUnite Game Plan Marketing SaaSConsultants.ai Nancy Ridge MarketStar MarketSource Inc.

Ho! Ho! Ho! Happy Holidays! 🎍 Wishing all of you a wonderful holiday season and prosperous 2025! 🎍 What could be better than setting your partner program up for success and traction with IDEAL PARTNER PROSPECTS ?!?!? With PartnerOptimizer, Inc.'s partner discovery and intelligence platform, PIPE, you'll find ideal partner prospects in minutes instead of months! 🎅 Inquire about our end of year special and start 2025 with traction! ------------ Kerry Desberg Dina Moskowitz Clinton Gatewood Kristy Davis Karen Fassio Jay McBain Canalys Informa TechTarget Informa CompTIA Partnership Leaders PartnerTap Impartner Software Cloud Software Association Channel Marketing Association Channeltivity Channel Marketer Report Cloud Girls Women of the Channel The Channel Company Forrester Gartner Anurag Agrawal Michael D. Amazon Web Services (AWS) Microsoft AI Cloud Partner Program Microsoft Google Cloud Partners Hewlett Packard Enterprise HP Dropbox Women In Technology (WIT) ZINFI Technologies, Inc. HubSpot CRM Consultant Salesforce Salesforce Partners HubSpot Tips and Tricks Channel Journeys Podcast > Strategies & Advice From Partner Pros Ultimate Partner

Target Specific Partner Locators 🎯 Not all partners are created equal. If you're relying on partner locators from Microsoft, Amazon Web Services (AWS), Google, or cybersecurity lists like MSP501, do you know: 🔎 Which partners actually align with your strategy? 💵 Which are worth your investment—and which are a waste of time? 🚀 With Partner PowerFrames, you get instant access to deep, actionable partner insights—straight from publicly available locators and lists. No more sifting through outdated, duplicated, or incomplete partner data. 👉 Get ready for 2025, and zero in on the partners that matter most to your success. Whether it's a hyper-scaler marketplace, award recipient list, or vertical-specific directory, see your best fit partners immediatley with PartnerOptimizer, Inc.'s Partner PowerFrames. We've already mined hundreds and hundreds of partner locators and can create custom frames to immediatley dial into any partner group you want to target. Everything you need is here: https://lnkd.in/g7xFB-e8

💡 Unlocking Partner Intelligence at #AWSreInvent Heading to #AWSreInvent? Here’s how PartnerOptimizer, Inc. can help you make the most of your partner ecosystem: 🔎 Discover and analyze AWS CPPO, ISV, and SI/Technical Partners using actionable insights from our PIPE platform. 💁♀️ Leverage real intelligence that’s already helping AWS and many of its partners drive smarter strategies. 👀 See how we’ve integrated AWS services to build a scalable platform that fits your needs. With 2025 around the corner, there’s no better time to align your partner strategy for success. We’re here all week—let’s connect and discuss how PartnerOptimizer can help. DM Dina Moskowitz to set up a time! #AWS #AI #Data #SaaS #PartnerEcosystem https://lnkd.in/g_Di_yK5

🔍 Ready to make 2025 your most strategic year yet? You’ve got big goals for the year ahead—but do you have the partner intelligence to make the right decisions to accelerate sales and optimize resources? At PartnerOptimizer, Inc., we know sometimes you need the power of a platform—but sometimes, you just need the data right now. That’s why we’re introducing PIPE|OnDemand, a service that delivers custom insights, powered by our AI-driven platform, when and how you need them. With PIPE|OnDemand, the possibilities are endless: - Quickly launch partner recruit campaigns - Clean and classify your partner data to eliminate wasted resources - Score and qualify inbound leads or event-generated prospects - Help distributors and tech alliances succeed by matching them with the right partners - Validate potential partners before making an investment—and ensure every decision is data-driven Just some of the questions we can answer: 🧩 Which partners match your Ideal Partner Profile (IPP)? 🔄 Which inactive (long-tail) partners should you invest in reactivating? 🌍 Which markets do your competitors’ partner ecosystems dominate? Where are they vulnerable? 🤝 Do your distributors and alliances have the right channel partners to grow with? 📈 How has your Ideal Partner Profile changed in the past 3-6 months? ✨ The insights you need. The flexibility you want. Whether you need one specific insight or a full-blown research initiative, PIPE|OnDemand gives you a world of visibility. 🌐 Learn more here to explore how we can help your partner-focused organization strategize, optimize, activate, and accelerate your partner ecosystem. https://lnkd.in/gdgjdQeM

How do we evolve from partnerships built on “hugs and chugs” to ones driven by data and precision? In this clip from a recent PartnerOptimizer Ecosystem Chronicles session on Linkedin LIVE from #catalyst24, Asher Mathew, CEO of Partnership Leaders, gets to the heart of the matter: Why are expensive partnership leaders spending their time on manual research instead of driving deals? With tools like AI, technographic data, and propensity modeling, we can finally focus our teams on execution—targeting the right partners, with the right customers, at the right time. 💡 Asher sums it up perfectly: "Why have your partnership leaders spending hours online or buying cheap lists? The data exists to almost magically find your lookalikes and focus on the partners who will drive results. If you’re not using it, you’re losing out." ✨ Key takeaway: Data-driven partnerships are no longer just a competitive advantage—they're becoming the baseline. Leaders who don’t embrace these tools risk falling behind. Watch to to see how the future of partnerships is shifting—and why data will be the ultimate driver of success. #EcosystemChronicles #PartnerIntelligence #DataDrivenPartnerships #PartnerOptimizer Dina Moskowitz

Which UCaaS brands are winning with MSPs? Where is the real alignment happening in the MSP sector? Our latest report, "Unified Communications Traction in the MSP Sector - Fall 2024," answers these questions and more. By analyzing data from 10,100 MSPs, we reveal which UCaaS providers are leading the charge in brand alignment: 🏆 Top UCaaS Brands Aligned with MSPs: 1. Zoom 2. Skype 3. Google Workspace for Business 4. Webex 5. Microsoft Teams 6. Slack 7. RingCentral 8. GoToMeeting / GoToWebinar 9. Mitel 10. Vonage ...and more, including insights on NTT DATA, 8x8, BlueJeans by Verizon, and Nextiva. 📊Want data like this for your own ecosystem? This is the power of PartnerOptimizer, Inc.’s Partner Intelligence Platform for Ecosystems (PIPE), which can dive into any partner type, vertical, or market trend. Whether you’re looking to uncover brand alignment in your specific industry, identify growth-ready partnerships, or map trends across verticals, PIPE brings precision data to your strategy. Curious about the bigger picture? Open the slides, or contact us for the full report to explore how PIPE can unlock actionable insights for your partner ecosystem. Special thanks to Michael Diamond for collaborating with us on this report and to Jay McBain, Anurag Agrawal, Steve Rawson, Tiffani Bova, Khali Henderson, and Nancy Ridge for inspiring ecosystem innovation. 🔍 Leverage insights that empower your partner strategy. #UCaaS #MSPs #PartnerIntelligence #PIPE #PartnerOptimizer https://lnkd.in/gcvtCcEn

As partnerships evolve beyond traditional boundaries, they’re redefining growth strategies in B2B. In our conversation on PartnerOptimizer, Inc.’s Ecosystem Chronicles with James Hodgkinson from 360insights LIVE at Catalyst, we broke down how ecosystem orchestration isn’t just a trend—it’s the path forward for companies ready to maximize impact, streamline tech stacks, and tap into smarter partner strategies. Here's a summary of top insights that are reshaping the way we think about partnership ecosystems: 🌍 Orchestrated Ecosystems Are the Future: Partnerships need to move beyond isolated tools to an orchestrated ecosystem where different technologies and teams are aligned, creating seamless collaboration and maximizing impact. 🎯 Start with Business Priorities, Not Features: Too often, companies buy tech based on features rather than strategy. Effective ecosystems are built by identifying business priorities first and then selecting the right technology to support them. 💰 Integrated Partner Tech Drives Real ROI: An integrated approach to partner tech—bringing together CRM, partner intelligence, content, and analytics—delivers a clear ROI, moving partner technology from “nice to have” to an essential growth engine. 🔍 Data-Driven Partner Intelligence is Essential: Using tools like PartnerOptimizer, companies gain deeper, actionable insights on partner alignment, growth potential, and strategic fit, enabling more targeted, data-backed decisions. 🛠️ Reduce Complexity to Increase Adoption: Ecosystem tech should reduce friction, not add to it. By integrating systems and presenting partners with what they need most, companies can drive faster adoption and better engagement. These insights are setting the stage for a new era in partnerships, where success means thinking bigger than individual tools. If you’re ready to embrace the power of ecosystem orchestration, catch the session to see how it’s done. #EcosystemChronicles #PartnerEcosystem #GrowthStrategy #PartnerOptimizer #360insights Dina Moskowitz #partnerintelligence #partnerdiscovery

Channel Pros: In the full partner journey, no single label fits all. Jay McBain, Canalys, drives home the point in his recent LinkedIn post: 🌐 Partners today are hybrid by design, spanning multiple roles that vendors must recognize and reward. 🛠️ Partners aren’t just a "VAR" or "MSP" anymore—they’re consulting, co-developing, integrating, and providing services before, during, and after the transaction. 🚩 The need to reflect this complexity in partner programs has become critical. That's where PartnerOptimizer, Inc. steps in. As Jay notes, "AI and other tools, like PartnerOptimizer, could do a much better job than surveys," capturing the evolving, intricate makeup of partner businesses without the need for repetitive and time-consuming surveys. PartnerOptimizer, Inc.’s AI-powered platform not only illuminates partner activities across these customer lifecycle touchpoints but provides vendors with the intelligence to strategically align with the right partners. By surfacing deep insights into partner expertise, vertical focus, and unique value propositions, we enable vendors to engage their ecosystems with clarity—tailoring rewards, incentives, and support to each partner’s multifaceted role. Sum total: in today's market, it’s no longer enough to simply ‘typecast’ partners. PartnerOptimizer provides the critical intelligence to understand and leverage these hybrid identities, driving partner alignment, optimizing wallet share, and uncovering new partners positioned to fill niche roles. This evolution transforms the partner ecosystem model from a ‘nice to have’ to an absolute must-have—unlocking deeper revenue potential and more engaged, long-term partnerships. Are you ready to move beyond the outdated silos and embrace a new era of ecosystem intelligence? PartnerOptimizer is here to help you make that shift. Learn more in Jay's blog post and let us give you a personalized demo and we can show you the true genetics of your partners. The demo link is here: https://lnkd.in/g2--ep9j https://lnkd.in/g89fHC_c

Is there such a thing as a secret sauce for efficient, precise, intentional partner acquisition and activation in the #b2btech channel and partnerships sector? Yes. Yes there is: https://lnkd.in/gBp8MkEA