Hexagon, a sensor and software company, partnered with us to align their marketing and sales teams through a data-driven approach to account selection. Watch this video with Jodi Lebow, VP, Global Demand Center, to hear how using Forrester frameworks has given Hexagon Asset Lifecycle Intelligence an advanced starting point for achieving growth. https://forr.com/3DAyDsH
Forrester
Research Services
Cambridge, MA 343,964 followers
Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
About us
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
- Website
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https://www.forrester.com
External link for Forrester
- Industry
- Research Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cambridge, MA
- Type
- Public Company
- Founded
- 1983
Locations
Employees at Forrester
Updates
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Google’s reversal on third-party cookies 🍪 🍪 🍪 doesn’t mean that marketers should stop testing alternative targeting methods. Listen to our latest podcast episode with Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke to unpack the complexities of data deprecation and why it's still important for marketers to prepare. https://forr.com/4gG49ny
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🛒 🛍️ Our new US holiday season report forecasts the 2024 holiday retail sales. Tell us what you think brands and retailers can expect in the poll below, then see if you chose correctly by finding the answer here: https://forr.com/3BDkU3P
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Last week we wrapped up our final 2024 event with #ForrSecurity. Thank you to everyone that joined us and shared insights on crucial security challenges and opportunities! We'll see you next year in Austin!
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Are you ready to lead in 2025? Register for one of our three 2025 Predictions webinars to gather analyst insights to help you plan for what’s ahead! https://forr.com/3P511Wl
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What’s the secret to driving innovation? Creativity. VP, Research Director Pascal Matzke and Principal Analyst Dr. Bernhard Schaffrik discuss why creativity is often undervalued and ways to drive innovation by fostering it in our newest What It Means episode. https://forr.com/3P0FVIF
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We’ve extended the deadline for our B2B 2025 Awards! 🏆🏆 Take our poll below and then submit your nomination by January 10, 2025, at this link: https://forr.com/3D3mDzJ #ForrB2BSummit
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Looking for a research firm that truly partners with you? Only Forrester works on and by your side to deliver more business value, enhance your teams, and transform your business with generative AI. Get to know us. https://forr.com/4cVYDuJ
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B2B marketing-sales alignment has long been the ideal — but is it enough? Hear Principal Analysts John Arnold and Rick Bradberry make the case for a customer-obsessed partnership. https://forr.com/4il0eOE
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Ready for an AI reality check? See why AI isn’t the dangerous, costly tech job killer that many have claimed will squash creativity. https://forr.com/4fp50ZY
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