Hightouch

Crazy exciting times ahead for marketers 🚀 “AI Decisioning represents the future of marketing—a future where brands move beyond manual A/B testing and static campaigns. Instead, marketing will be driven by always-learning systems that experiment and optimize every customer interaction autonomously.” https://lnkd.in/djYFfkme

🚀 Exciting news for CTV advertisers: the Hightouch x LG Ad Solutions integration is here! Now, you can: 🔥 Target and suppress first-party audiences across over 40M LG Smart TVs - without paying extra CPM fees. ⚡ Automate audience refreshes directly from your data warehouse. 📈 Drive better results with premium inventory access, native Smart TV ads, and detailed ACR insights. Smarter targeting. Fewer wasted impressions. Better performance. Ready to take control of your CTV targeting strategy? Learn more here 👉 https://lnkd.in/gJ8b4Yw4 #CTVAds #DataDrivenMarketing #Hightouch

While a lot of the discussion on AI Agents is centered around LLMs, I have a hot take... Traditional ML like reinforcement learning (RL) actually makes *more* sense for many use cases— for example, marketing orchestration (deciding who should see what content, when, how, etc.). And when you combine RL with LLMs at the edges for tasks like labeling content/creative (or generating additional assets), it can get even more powerful 🤯 We wrote a deep-dive comparing RL vs LLM agents and explaining why we took this "not hype" architecture for Hightouch's AI Decisioning product. https://lnkd.in/en5zDYRZ What do you think? How are you thinking about leveraging these technologies in your business?

❄️ There’s a new case study live on Snowflake’s website, about our work with Accor! Accor is one of the world’s leading hospitality groups with 45+ brands and 5,700+ hotels across 110+ countries. By using Hightouch and Snowflake, they’ve gotten some incredible results: 📅 2 months to launch their CDP, across all brands and geographies ⚡️ 85% faster data access for marketing teams, allowing them to execute more personalized data-driven campaigns 🎯 Ultra-personalized guest journeys and smarter marketing spend. Accor is delivering tailored experiences, from targeted campaigns to personalized check-ins. Data-driven hospitality isn’t just a vision — it’s here.💡 https://lnkd.in/eSe945CC

My five cents after working with first party data across tens of clients and tens of technical setups during this year. Key takeaway is that composable architectures are really value creating. Composable approach example 🐞 We set up a composable CDP on Google Cloud 🦆Hightouch for data activation across 5 channels 🌊100+ automations running 🧮5 ML models actually working (not just sitting there), and real money coming in (in millions of 💲 ) What is different? 💥 We're moving WAY faster in terms of creating business results. 💥 The cost for data consumption and Hightouch is approx 1/3 or even 1/5 of what a licensed tool would be. 💥 The work is more technical, yet we are getting more output (algos, personalization, omnichannel) Why does it work? 🌐 Commercial martech tools tend to promise "marketing magic with zero tech knowledge needed" but this never is the case 🌐 Data is always a blocker, no matter how good the CDP/martech tool is - so the more technical data work is needed in any case 🌐 Composable setups force you to bring in people who actually understand data and to work more closely with marketing / business people. 🌐 You are not only building marketing campaigns, you are building a data capability that scales and can grow into other domains. Data teams tend to be closer to business in this setup, which will allow for faster issue resolution (vs "just shipping data into the CDP") My five cents to end this interesting year, maybe this is useful for someone! #CustomerData #Composable #GoogleCloud #HighTouch (edited) 

Holiday party season is in full swing 🍾 Cheers from the Hightouch teams in London and New York City! New York: Shelby Lane, Benjamin Schafer, James Lark, Nate Argosh, Noah Lindner, Chris Smith, Tate Pierotti, Emily Porat, Daniel G., Jennifer Chan, Elli (Orth) Eldiwany, Natalie Glaser, Linh Nguyen, Cherry M., Josh Kanagy, Nishad Trivedi, Evan Horowitz, Kireet Agrawal, Nick Kelly, Meredith Taylor, Adam Dellos, Josh Quintus, Oliver Peisch London: Jimmy Simons, Hugo Boudry, Robert Corfe, Mitchell Friedman, George Lynch, Frankie Hazard, Paddy Doran, Suki Randhawa

🎁 Guy Tsror is a real gift, so we’re proud to highlight him in our Data Activator Spotlight! Guy is a Data Scientist at Wealthsimple, one of the fastest-growing and most trusted fintechs in Canada. Guy’s team has built dozens of data models and robust machine learning models to predict customer behaviors and outcomes, and uses Hightouch to take action on those in marketing through Braze, advertising through social platforms like Reddit, Inc. and TikTok, and in other key operational tools. The Wealthsimple data team has built hundreds of audiences to sync to a dozen downstream destinations. Their hard work has helped Wealthsimple exemplify the incredible results you can get by turning your data warehouse into your center of action. Congratulations, Guy, and happy holidays!

Why we built our marketing agents with both reinforcement learning (RL) and LLMs 🤔 LLMs are amazing for creative tasks like generating content and contextual tags, but when it comes to optimizing engagement over time, you need continuous learning—and that’s where RL comes in. Together, they form a powerful combo for solving the complexities of marketing personalization. In our latest post, we break down how RL and LLMs work together to deliver adaptive, personalized customer experiences and highlight where each technology shines. Check it out: https://lnkd.in/ebyTjgKs

⚽ GOOOAAALS! Melbourne Football Club is getting great results with Iterable and Smart Ingest, powered by Hightouch. By powering Iterable with all of its data from Snowflake, including customer memberships, ticket sales, and fan interactions, the club has been able to personalize fan communications, achieve stellar engagement, and improve loyalty. Plus, this automated data connection has improved marketing team productivity by 40% and reduced resource costs by 12.5%!  “The marketing team can now focus on being creative and doing what they’re supposed to do—marketing.” — Jimmie Martin Check out the full case study here: https://lnkd.in/e-MBZtrR

🏆 Excited to share that Hightouch and Snowflake were named Travel Innovators of the Year by Phocuswright! It was a privilege to join Whitnee Hawthorne, Global Head of Travel & Hospitality at Snowflake, to showcase how brands can use AI Decisioning to transform the way they deliver personalized travel experiences. From smarter loyalty programs to hyper-personalized marketing campaigns, AI is helping marketers move beyond rule-based approaches—autonomously experimenting and optimizing every customer interaction at scale. The award highlights the incredible potential of AI and first-party data to shape the future of customer engagement, and we couldn't be more excited to bring these capabilities to marketing teams everywhere. Watch our presentation here: https://lnkd.in/ewiVkMF8.