Census

We're over the moon to announce that Census has been named Snowflake‎'s Marketing Application Partner of the Year 2024! 🎉 We were recognized for our achievements in real-time data syncing and marketing activation for 130+ mutual customers. Some key partnership highlights: 🏆 Joint Customer Success: Top enterprises such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, and Notion have seen remarkable outcomes, including real-time personalization for 170 million users, a 50% reduction in customer acquisition costs, and a 33% increase in email open rates. 🏆 Maximizing Data Value: Over the past year, our shared customers have doubled their usage of Census, significantly increasing the volume of records synced from Snowflake to over 200 business destinations. 🏆 Innovative Product Development: In collaboration with Snowflake's product team, we introduced Live Syncs, the first and only real-time Reverse ETL for Snowflake that enables 100x faster and 100x cheaper data activation compared to traditional solutions. Read Luke Ambrosetti’s analysis of Live Syncs here 👉 ‎https://lnkd.in/gBKY2rWs A huge thank you to Snowflake for this incredible honor and to our amazing customers and partners for their continued support and collaboration. Here's to more innovation, growth, and success together! 🚀 See us this week at Snowflake Summit Booth #1313 and don't miss the Electric Data Carnival at Temple Nightclub on Wednesday June 5th at 9 pm. Check out the full blog post here to learn more about our partnership with Snowflake and the amazing results our customers are achieving: https://lnkd.in/ganutFJj

2025 will be the year of AI Agent in RevOps Here’s the infra you'll need to set yourself up for success 👇 From a RevOps standpoint, AI agents will primarily be impacting at the Orchestration Layer, driving automation and systemization of repetitive standard operations procedures. The Modern Revenue Stack will revolve around those 3 parts: 1️⃣ Single Source of Truth - Connectors to all your RevTech tools - Product & Partner Datw - API/Webook 2️⃣ Orchestration Layer - Data Aggregation/Deduplication - Data Enrichment  - Data Scoring & Routing 3️⃣ Sales Engine - CRM: Your system of record for all sales activity - Sales Prospecting: The AE’s laboratory for campaign experimentation - Programmatic Outbound: Fully automated outbound operations, acting as close air support for your sales team If the tools below forming this Orchestration Layer are missing from your 2025 budget, I strongly recommend reviewing your plans before budgets close. 😉 Koala Census Cargo (YC S23) 🧱Clay Mozart Data 💬 What’s your strategy for incorporating AI agents into your RevTech stack next year?

Just launched Census Credits! What can you do with them? Well, you can enrich 50K free rows of data using OpenAI's gpt-4o-mini LLM without needing to provision your own API key. Kudos to the team for building out GPT Columns to the advanced feature it is today, and looking forward to all the next extensions!

🤖 AI-Powered Upsell Scoring 🤖 Everyone wants to acquire higher-paying customers. But how do you identify traits that make a customer high value?   And more importantly, which of your lower-paying customers are exhibiting identical patterns and are likely to upgrade? We do this internally at Census with GPT Columns, and we're sharing our entire playbook. Here’s the process: 1️⃣  Identify our highest paying premium customers and the traits commonly associated with those customers. 2️⃣  Analyze all of our customers by comparing each individual’s traits to create a potential Upsell Score. 3️⃣  Operationalize the score and our customers’ interests by sending them to marketing channels like email, SMS, and advertising. Get all the GPT prompts in the guide here 👇 https://lnkd.in/gwQKUqq7

I don’t have SQL skills. I don’t have warehouse access. But with the Census feature GPT Columns, I don’t need either. Here’s what I’ve been able to do: - Set up account fit scores and tweak routing. - Get better insights into product usage. - Run sentiment analysis with a natural language query - Spin up new campaigns way faster. If you want to check it out, we’re giving away 1 MILLION OpenAI credits to anyone who wants to try this feature in Census. If you’re in Ops and using AI to improve your data (and if you’re not, you really should be), this is basically free money—and a huge time-saver. Grab your credits at the link below, and drop a comment if you want our team to help you get the most out of this! https://lnkd.in/gW2zBNSK #RevOps #mops #ops #openai

Ran a cool demo for a fintech company this week. The problem they have is getting inbound leads routed to Salesforce in real-time. Currently this happens in a common but fairly primitive way, where website visitors fill out a form and it goes straight into Salesforce and gets routed. Issue is that ~20% of those form-fills are from existing customer accounts so they're not routed correctly and they're not enriched with important data from Snowflake. We showed them what's possible with Snowflake's Dynamic Tables and Census. In a nutshell, what they can do is pipe these leads into Snowflake directly from their real-time event stream (Kafka) via Census and have a Dynamic Table set up to cross-reference that lead vs. their customer data. If and only if that lead isn't a customer will it populate & enrich on that table with very fast latency. Census then syncs that lead to Salesforce in real-time as soon as it hits the Dynamic Table. The overall delay between form-fill and getting routed to the right rep is under 1 minute. This way the right rep gets the lead with the right data quickly enough that they can pick up the phone and call them right away.

📊 Centralized data architecture is the backbone of scalable GTM success. Canva wrote an amazing and detailed post on how their data architecture supports their GTM teams while maintaining visibility and control. Their approach to monitoring and optimization is a great example of how investing in centralized data architecture not only empowers data teams but also provides the foundation for GTM teams to thrive. 💡 Check it out here: https://lnkd.in/gtf9HJM3

We’re excited to unveil the partners recognized across the Marketing and Advertising Tools and Platforms layer of the 2025 Modern Marketing Data Stack report! Here are our Customer Data Platforms partners: Acquia Amperity Census Hightouch Simon Data Segment ActionIQ GrowthLoop RudderStack Tealium Learn more about these partners and the solutions they deliver in the AI Data Cloud for Marketing in the report:  https://lnkd.in/gZwxxPh6