Hightouch’s Post

Hot off the press from Down Under - Melbourne Football Club leveled up their fan engagement with Iterable, using Smart Ingest and Snowflake to automate data activation and free marketers from technical dependencies. The impact? 🚀 Saved 5 hours/week per marketer, boosting productivity by 40% Personalised comms hit a 66% unique open rate and 7% click rate Memberships processed overnight, not days Marketers now focus on creative campaigns, not tech roadblocks The result: stronger fan connections and leadership in AFL engagement.

Engaging with you, our valued customers, not only strengthens our community but also boosts your loyalty towards our brand. 🤝 Your opinions and feedback matter to us, and they play a crucial role in enhancing your satisfaction and our retention rates. 📝 Plus, your active engagement helps us rank higher in search engine results, making it easier for future customers to find us. 🚀 Lastly, your interactions provide valuable data, enabling us to tailor our ads for maximum effectiveness. 🎯 #CustomerSatisfaction #BrandLoyalty #EngagementBoostsRanking #TailoredAds#DataDriven #AdOptimization

💡 Master the art of online engagement 📈 Learn to analyze and use data to your advantage 🔍 Get personalized strategies for your brand Over 1000 copies sold & glowing reviews. https://saifullahsaif.com/ Struggling with low visibility or ineffective strategies? 🤔 Let's chat! Call Now: +8801737155304 #DigitalMarketing #BrandSuccess #OnlineStrategy

Unlock the power of location-based marketing with our Geofencing Marketing Services—target customers precisely where and when it counts, boosting engagement and conversion rates. Discover how geofencing can revolutionize your marketing strategy! 🔗 https://bit.ly/4azx3CC

Klaviyo x Shogun = a dynamic combo 🤝 We are so impressed with what the Nextbase team achieved with Klaviyo CDP and Shogun's Personalized Experiences - ultimately increasing conversions by 122%! 📈 Nextbase achieved this by improving their shopper experience; creating an audience specific collection page for recent purchasers of their Dash Cam product. It's a smoother experience for shoppers and those bottom line results are proving the power of personalization. 👏 https://lnkd.in/gAFQaWar

Day 3 of #EmailCamp MessageMania starts today at 9 a.m. CT! 🤼 Check out today's contenders: 🏆 9:10 am — Main event day 3: Evolving practices for email in an omnichannel world (with Bridgette Darling) 🏆 9:40 am — The AI rumble: Separating the champs from the chumps (with Ryan McCutcheon and Joachim Jonkers) 🏆 10:20 am — Omnichannel cage match: Why email is not enough (with Lee Munroe) 🏆 10:50 am — RCS business messaging: It's not just hype, it's a knockout (with Katie Brennan and Isabella R.) 🏆 11:30 am — Masters of multichannel: Using a messaging matrix to create best-in-class campaigns (with Cat Mears) 🏆 12:00 pm — Underdog uprising: SMS strategies to punch above your weight (with Alfredo Salkeld) 🏆 On demand — The ultimate tag team: Email and SMS (with Elizabeth Jacobi) 🏆 On demand — Global showdown: Multilingual email marketing campaigns and advanced localization (with Anna Levitin) Register now at the link in the comments! 👇 #omnichannelmarketing #emailmarketing #EmailCamp

Final day of #EmailCamp MessageMania starts at 9 AM CT 🤼 Check out today's contenders: 🏆 9:10 am — Main Event Day 3: Evolving practices for email in an omnichannel world (with Bridgette Darling) 🏆 9:40 am — The AI rumble: Separating the champs from the chumps (with Ryan McCutcheon and Joachim Jonkers) 🏆 10:20 am — Omnichannel Cage Match: Why email is not enough (with Lee Munroe) 🏆 10:50 am — RCS business messaging: It's not just hype, it's a knockout (with Katie Brennan and Isabella Rahm) 🏆 11:30 am — Masters of multichannel: Using a messaging matrix to create best-in-class campaigns (with Cat Mears) 🏆 12:00 pm — Underdog uprising: SMS strategies to punch above your weight (with Alfredo Salkeld) 🏆 On demand — The ultimate tag team: Email and SMS (with Elizabeth Jacobi) 🏆 On demand — Global Showdown: Multilingual email marketing campaigns and advanced localization (with Anna Levitin) Register now: https://okt.to/yGQRjK #omnichannelmarketing #emailmarketing

📊 Ditch ad network attribution! 🚫 Take control with your own multi-touch model. 📈 Track user journeys, connect to revenue, & switch attribution models on the fly. 💡 Get insights like which channels bring in loyal customers, not just quick sign-ups. 🚀 #DataAnalytics #AttributionModeling #Marketing https://hubs.la/Q02FKzCs0

What if we flip attribution on its head? Here’s what I’m thinking. We know that marketing, sales, customer success, and other teams directly and indirectly influence a deal. This issue is it’s shortsighted to try and give one department or function credit. Why do we do it? Mostly to set budgets and targets. And hold people accountable. But it creates bad behavior and doesn’t optimize for buyers and customers. The way most attribution is done is a very company-first approach. Here’s a more modern, people-first approach. 💡Track attribution based on the number signals a person and an account gives off. To start, you’ll need to classify and define different signals not based on a department, but rather type. Shifting from a markeing and sales attribution lens, to social, content, website, events, products, community, etc. lens. Cause we all know marketing, sales, and other teams are influencing those signals. Once you have that defined, you can start to implement a signal-based attribution model. MadKudu and Common Room are probably the two closest to building software that could help do this. If you know of one that’s trying to build this, please drop the name in the comments. You would measure first and last touch by conversion signal. But most importantly, you measure the number of signals needed to get to specific steps in the buying journey. And what signals are most common at different points in the journey. Aka multi-touch attribution. Now it could be named muti-signal attribution Using actual signals from a person is a much better way to understand and influence their path to purchase. And finally, use the signals to define qualified subscribers, qualified buyers, and qualified opportunities. Is this all possibly today? Probably not fully, but with new tech and machine learning, I’m confident we can get away from attribution that creates conflict to one that creates harmony. Like this idea? Get a new one everyday by signing up for ClubPF👇 ClubPeopleFirst.com

🌟 Maximising ROI and CLV: A Comprehensive Guide to Digital Marketing Success 🌟 Ever wondered how some brands turn every click into a journey of growth and customer loyalty? The secret lies in mastering two crucial metrics: Return on Investment (ROI) and Customer Lifetime Value (CLV). Our latest blog unveils: ✅ - The significance of ROI and CLV in shaping digital strategies. ✅ - Simple formulas to calculate and enhance these metrics. ✅ - Actionable strategies that balance short-term wins with long-term growth. Whether charting unknown waters or steering towards new horizons, understanding ROI and CLV is your compass to success in the digital world. 🚀 Dive in now and discover how to transform insights into action for a thriving digital presence. Let's make every click count! 🔍💼 #ROI #digitalmarketingexpert #digitalmarketing #digitalagency 🔗 Read the Full Blog https://lnkd.in/dxTZzvee