Hightouch’s Post

The Evolution of Digital Customer Service and Brand Reputation in the Hospitality Industry: The hospitality industry, defined by its commitment to delivering exceptional experiences, is undergoing a profound transformation in the digital era. As customer expectations evolve and technology advances, businesses within this sector are increasingly focusing on digital customer service and brand reputation to maintain competitive advantage. In an industry where customer loyalty is crucial and word-of-mouth can make or break a business, digital customer service has emerged as a critical tool for enhancing brand reputation and meeting the demands of today's hyperconnected consumers. Read more: https://lnkd.in/eGxjKc6c At 🍍 Pina Impact, we have tools and strategies to elevate your brand's impact. We work on the innovative '🍍More than an Agency🍍' model to improve efficiency and deliver the highest ROIs📈 #pinaimpact #customerloyalty #healthcaremarketing #hospitalitymarketing #efficiency #focus #impact #content #media #campaign #campaigns #theaudience #experiences #strategy #experience #customers #hospitality #mediacontent #elevateyourbrand #socialmediacontent #customerexperience #targetedemail #highroi #socialmedia #personalizedexperience

Excited to share insights on the power of data-driven personalization for customer experiences in 2024. #CustomerExperience #DataDrivenStrategies Personalization is key to enhancing CX, with potential gains of USD 2.95 trillion for companies. Data insights enable tailored content, reducing bounce rates and optimizing marketing strategies. McKinsey reports a 10-15% increase in profits for businesses embracing data-driven personalization. Data-driven insights build customer loyalty by improving experiences and refining offerings. Segmentation, sentiment analysis, and robust data management are crucial for success. Skyvia offers a comprehensive data integration platform for personalized consumer experiences. Let's prioritize user privacy and meaningful insights for mutual benefits. https://lnkd.in/g-ep6vGd

A study by Harvard Business Review found that customers who engage with a brand are 90% more likely to return. Utilizing customer research allows hotels to identify key preferences and pain points. For instance, 73% of guests say that a hotel’s online reviews influence their booking decisions. By focusing on creating a strong brand narrative and ensuring consistent messaging across platforms, hotels can foster loyalty and drive bookings. Ultimately, aligning branding efforts with customer expectations is crucial for long-term success. #branding #marketing #

In today's competitive landscape, personalisation is no longer optional—it's a strategic imperative. Here's why leading hospitality and travel brands are investing in personalised marketing: 🔵 Customer Lifetime Value: Personalised experiences foster loyalty, leading to more frequent bookings and longer-term relationships. 🔵 Operational Efficiency: Data-driven insights enable smarter resource allocation and inventory management. 🔵 Competitive Edge: Tailored offerings set your brand apart in a crowded market. 🔵 Adaptability: Personalisation allows for agile responses to changing market conditions and customer preferences. How is your organisation leveraging data to create personalised experiences? Connect with PACE Dimensions and explore strategies to enhance your effectiveness. #HospitalityTech #TravelIndustry #DataDrivenMarketing #BusinessStrategy #ManagementConsultants #HospitalitySector #MarketingGrowth #Innovation #BusinessGrowth

Effective guest data management transforms hotel marketing strategies by enabling personalization, targeted campaigns, and improved guest satisfaction. By analyzing data, hotels can create customized offers, enhance guest loyalty, and fine-tune revenue and pricing strategies. Data insights also support online reputation management, trend anticipation, and AI-powered analytics for smarter marketing. Embracing data-driven marketing empowers hotels to boost ROI and stay ahead in a competitive market. #HotelMarketing #GuestExperience #DataAnalytics #Personalization #RevenueManagement"

Maximizing Revenue Growth: Unleashing the Power of Guest Insights In the fast-paced and fiercely competitive landscape of the hospitality industry, one factor reigns supreme: revenue growth. As professionals in this dynamic field, we are constantly seeking innovative strategies and actionable insights to propel our organizations forward. Today, I am thrilled to share with you a groundbreaking approach that promises to revolutionize your revenue optimization efforts: "Turning Guest Insights into Revenue Growth: Actionable Strategies for Optimizing Your Approach." Why are guest insights so crucial, you may ask? Well, let's consider the transformative impact they can have on our revenue growth endeavors. By leveraging guest insights, we can: 1️⃣ Enhance Customer Engagement: By comprehending the unique preferences, desires, and expectations of our guests, we can tailor our offerings and experiences to meet their individual needs. This personalization fosters a deep sense of connection, loyalty, and ultimately, repeat business. 2️⃣ Optimize Pricing Strategies: Armed with a comprehensive understanding of our guests' price sensitivities and willingness to pay, we can optimize our pricing structures to strike the perfect balance between profitability and customer satisfaction. With the right pricing strategy in place, we can capture maximum value from each guest interaction. 3️⃣ Drive Targeted Marketing Campaigns: Guest insights empower us to craft highly targeted and relevant marketing campaigns that resonate with our audience on a profound level. By delivering the right message to the right people at the right time, we can create compelling experiences that drive conversions and revenue growth. 4️⃣ Identify Upselling and Cross-Selling Opportunities: Knowing our guests' preferences and purchase patterns allows us to identify strategic upselling and cross-selling opportunities. By intelligently recommending complementary products, services, or upgrades, we can increase the average transaction value and boost overall revenue. 5️⃣ Foster Continuous Improvement: Guest insights provide us with a real-time pulse on our operations, enabling us to identify areas for improvement and innovation. By actively listening to our guests' feedback, we can refine our offerings, streamline processes, and deliver exceptional experiences that keep them coming back for more. "Turning Guest Insights into Revenue Growth: Actionable Strategies for Optimizing Your Approach" is the definitive guide that will equip you with the tools, methodologies, and best practices to extract maximum value from your guest insights. From leveraging cutting-edge analytics and AI technologies to implementing robust feedback mechanisms, this resource will empower you to supercharge your revenue growth initiatives. #GuestInsights #RevenueGrowth #DataDrivenDecisions #HospitalityIndustry #Personalization #MarketingStrategy #CustomerEngagement #Innovation #ContinuousImprovement #RMCS

Everyone seems to LOVE an infographic!! 🤓 WHAT is the first thing people do when they decide to eat/drink out? 🤷♀️ HOW do customers make their decision about WHERE to go? 🤷♂️ WHERE do they research & WHAT drives their choice? 🤦♀️ Check out our '5 key facts' #infographic from our brand new hospitality customer tracker - Plan to Plate- in partnership with guest engagement platform Paytronix / NFS Hospitality. You can access the FULL report here https://lnkd.in/ep8fcP7X The new, improved quarterly tracker is jam-packed with stats and insight to help hospitality brands and operators better understand, engage and (most importantly) actively influence their customers at EVERY touchpoint on their journey. #customerinsights #customerexperience #hospitalitymarketing #hospitalityexcellence #hospitalitynews 

🌟 Exciting conversations this week, but one truly stands out! One of our longest standing customers came to us with the great news that they had a venue revamp and brand new breakfast menu launching. To support their fresh offerings and shiny new interior, we jumped on a call and discussed some innovative cross-promotion strategies to align their Guest Wi-Fi journey with their current goals. Their primary focus? Bringing more folks in to experience the magic firsthand! 🍳☕️ Together, we crafted a plan that's as seamless as it is effective: ️🪄 Refresh the Guest Wi-Fi journey aesthetics with engaging content images and new redirect URLs, transforming the login process into an immersive brand showcase. We amplified awareness by updating the guest wifi journey at not just one venue, but nearby sister sites too. Guests are greeted with mouthwatering menu additions that capture the attention of a larger, highly relevant audience and enticing them further. 💌 Why stop there? We took things a step further by slipping a survey right into the login journey. A single, easy to answer question pops up: "would you be interested in breakfast at *TOP SECRET SITE NAME HERE*?" Answers are synced directly to the operator's CRM, meaning it isn't just about data; it's now a strategic, automated tool for tailoring promotions and fostering stronger guest bonds. 🤝 By seamlessly blending simple surveys and utilising promotional areas on the login page, we're not just facilitating internet access; we're actively encouraging guest loyalty and cross pollination of venues. 📊 If that wasn't enough, we can even help track the ROI of these changes with our very own reporting platform - Insights. In here, we can track key metrics around login activity, guest behaviour and guest loyalty to ensure customer success MEANS customer success. Feeling inspired by this clever use of guest wifi across multiple sites? Get in touch and let's brainstorm some great ideas together! 💡 Sasha Cherry Zoë Knowles Lina Marcela Olea Claire Sherlock Rhiannon C. Joseph Sandison Natasha Watson Martin Bell Louise Jooste Wireless Social #customersuccess #crosspromotion #guestwifi #engagingexperiences

This was a blast, Propeller. Let's do it again soon 😉 Missed our insight-packed webinar? Don’t worry, there’s still time to catch up! Tailored for hospitality brands looking to build customer loyalty, with strategies that resonate across industries. #Propeller #HospitalityMarketing #DigitalMarketing #CustomerLoyalty

In today's digital marketing world, the upcoming cookieless era is a hot topic. A recent Forbes article highlights the importance of using first-party data for personalized marketing. At Traverse, we fully support this idea. First-party data is now more valuable than ever for tailoring marketing and improving customer experiences. That's why we're adapting by moving away from tracking cookies and focusing on both zero-party and first-party data. This shift allows us to help our hotel partners better understand their customers, leading to more personalized interactions and increased sales. If you're a hotelier ready to embrace this change while still providing top-notch guest experiences, let's talk. Reach out to learn how Traverse can assist you in leveraging first-party data for success in the cookieless era. #FirstPartyData #Personalization #CookielessWorld #Traverse #TravelTech #HospitalityTech #TechInTravel #HotelTech #TravelInnovation #HospitalityInnovation #TravelIndustry #HospitalityIndustry #DigitalTravel #TechSolutions