From Google’s cookie U-turn to Jaguar’s ridiculed rebrand to Omnicom’s shock swoop for IPG, it’s been quite the year in marketing. As a thank you to our readers, here is a bumper wrap-up of the year from our journalists. Enjoy and let us know if we missed anything. Have a Happy Holiday and see you in 2025. 👇 #marketing #advertising
The Drum
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London, England 178,733 followers
Helping marketers make better decisions.
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The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
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Updates
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In 2025, connected insights—combining market research with performance data—will help brands innovate faster, respond to real-time feedback, and stay ahead of shifting consumer needs. It’s a smarter way to approach data and drive meaningful impact. Read the article now 👉 https://lnkd.in/exdzy5fc #zappi #connectedinsights #data #ai #conceptoptimizer
Why brands will embrace connected insights to win with consumers in 2025
thedrum.com
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Brian Collins shares rule 98 from his 101 design rules 🖋️ The designer and business owner dips into the musings and principles that have defined his career. https://lnkd.in/eFs8RK8R 🥁 #Design
‘Be very.’ Brian Collins shares rule 98 from his 101 design rules
thedrum.com
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Just Eat Takeaway.com wants to encourage people to ditch festive leftover food and enjoy a cheeky takeaway 🏍️ The spot was created by Dept and teases fans before the sequel to the hit Korean show drops on Netflix on December 26. https://lnkd.in/dXFHvE8c 🥁 #JustEat #SquidGame
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2024 was the year AI truly arrived in marketing. We shifted from “wow” to “how”, with marketers eager to understand how to leverage this transformative technology in their daily work. From mastering metrics for the boardroom to cutting-edge AI campaigns, check out our annual round up of key learnings and takeaways from The Responsible Marketing Hub with Google, that marketers can carry forward in 2025. Featuring insights from Biren Kalaria, Tom Greenhalgh, Eileen Mannion, Adam Taylor, Sophie Neary, Erica Sara Probst, Tom Kelleher, and more. https://lnkd.in/dbTkRWgY #AI #Measurement #Metrics #ResponsibleMarketing
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Kellogg Company’s beloved mascot, a staple since 1958, is back at the forefront of a new masterbrand identity 🐓 https://lnkd.in/e9DK4x7F 🥁 Another one from Leo Burnett UK. #Kelloggs
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My Creative Career has been an awesome edition to our site 🥁 Catching up with advertising legends to hearing stories of how they got started in the industry, learning all about the pivotal moments in their career! If you haven’t already, have a read: https://lnkd.in/e9rHZxj8 #Creative #Career
When I pitched The Drum's My Creative Career series to Cameron Clarke last year, I had no idea it would become one of my favorite projects to work on. As I'm based in Glasgow, I wanted to find a way to connect with people from around the world working in advertising and creative industries, and a profile series seemed like the perfect approach. Exploring people’s professional journeys and learning how they achieved their success has led to some of the most fascinating conversations I’ve had, and I’ve loved every moment of writing these stories. This year has brought plenty of highlights, and as I get ready to wind down for the Christmas holidays, I’d love to share a snapshot of a few with you. ✍ Highsnobiety's founder David Fischer talked me through the early days of the brand and how he’s led it for two decades to become one of fashion’s most important resources ✍ Kneecap’s Rich Peppiatt was very honest about taking on the tabloids and making one of this year’s hottest films. ✍ Trevor Robinson OBE got into the backstories of ads like Tango’s ‘Orangeman, creating cultural impact since the 90s and Quiet Storm Agency turning 30. ✍ Turner Duckworth’s Sarah Moffat on the crazy ride that was working with rock band Metallic on a “shoe-string” budget. ✍ VML’s Debbi Vandeven on starting from the bottom working on a desk in the hallway to becoming the most-awarded CCO in the world. ✍ Pamela Drucker Mann, the global CRO at Condé Nast, talked about going from flannel shirts and Doc Martens to the impeccably dressed offices of Vogue (Plus, what it’s really like to work with Anna Wintour.) Thank you to everyone who has spent time with me this year, chatting and telling me your stories. I’ve loved it! Can’t wait to see what 2025 brings. Ps, Link in the comments to the series #Creativity #Advertising #Marketing
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Join the Meta Marketing Summit on February 12, 2025 for exclusive insights into harnessing AI, automation, and creator voices to drive business growth in a new era of possibility 🌟 Hear from Meta leaders and industry experts as they share innovative strategies to thrive in 2025 and beyond. What to expect: ✨ Actionable advice on leveraging automation for campaign efficiency ✨ Collaborating with creators for authentic, diverse content ✨ Updates on Meta’s latest AI and mixed reality innovations Register through the link in the article here: https://lnkd.in/eHqM9MBb
Meta Marketing Summit is back – register now to drive growth in 2025
thedrum.com
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We're #hiring a new Customer Data Assistant in London, England. Apply today or share this post with your network.
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Oatly gather 31 Santa’s for the ultimate milk and cookie taste test 🍪🥛 Learning into the age-old tradition, with a twists. Their taste test had zero bias and minimal arm-twisting, and found 96.744% of participants choose oat milk with absolutely no persuasion. Read more: https://lnkd.in/eFuWxrkx and - Watch it unfold in the video below ⬇️ #Oatly #SantaClaus