How do you build trust in an industry no one trusts? 🤨 Diving deep into the dynamic shifts reshaping the financial sector, Louise de Ste. Croix (BrandOpus) and Jack McLaren (PATTRNS) unpack how neo-banks like Monzo and Revolut are rewriting the rules ✍ Listen to the full episode today - link in comments 👇 #TheDrum #financemarketing #branding
The Drum Network
Marketing Services
The Drum's essential membership for ambitious marketing agencies. Get published, connect and inspire global marketers.
About us
The Drum Network is the essential membership club for ambitious agencies: grow your network, hone your skills and promote your thought leadership on The Drum. Membership unlocks unique and collaborative opportunities across editorial, podcast and events. Join the industry's elite: connect, publish and inspire to be seen as the leading agency in your sector.
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https://product.thedrum.com/the-drum-network/
External link for The Drum Network
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- Marketing Services
- Company size
- 51-200 employees
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- London
Updates
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The Drum Network reposted this
ICYMI 👉 B2B is only boring if you make it boring! GPJ's Matt Box had an insightful chat about this with The Drum Network on their podcast. Listen here: https://bit.ly/4035cIA
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The Drum Network reposted this
📢 Excited to share my latest article for The Drum As social media falters in fostering genuine connection, brands have a unique opportunity to step in. The article explores how community-first strategies can drive loyalty and relevance in 2025, with examples from Big Sister, Patagonia, and Nike. 💡 How can brands reclaim the social in social media? 👉 Read more here: https://lnkd.in/eTwbMZT4 The Drum Recommends The Drum Network Hopscotch Consulting
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The Drum Network reposted this
How to unlock link-building opportunities in B2B digital PR 🔓 UK PR Manager, Will Waldron spoke to The Drum The Drum Network about the untapped resources that B2B brands can utilise to elevate their PR strategies 📈 From leveraging category pages and ambassador partnerships to utilising expert commentary and internal data, B2B brands have a wealth of opportunities to build links and drive organic performance. 🔗 Read more here - https://lnkd.in/edfpMJWa #TheDrumNetwork
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Complete the survey before it's too late ⏳
Want to get ahead in New Business in 2025? The jfdi/Opinium New Business Barometer is a one-of-a-kind, in-depth benchmark of performance and insights for new business and agency leaders. Here's 4 reasons to complete the Barometer: 👉 6 chances to win a spot on jfdi’s ‘Get New Business Fit’ workshop in 2025 worth £770 each. 👉 2 chances to win one set of x5 omnibus research questions from Opinium worth £1250 each. 👉 A charitable donation of £5 to The Trussell Trust Foodbank on your behalf. 👉 A competitive edge that helps build for success in 2025. Access the survey here ⬇ https://lnkd.in/enHJrET2 #jfdi #Opinium #NewBusiness #NewBusinessBarometer
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Has B2B marketing truly become less boring? We asked industry experts to prove it 🧐 Anca Rhone of The MX Group, Jenny Sagström of Sköna, and Matt Box of George P Johnson Experience Marketing discuss the challenges and opportunities in the evolving B2B space, and share creative strategies for making B2B brands stand out. Listen to the episode 👇 link in comments #TheDrum #B2B #B2Bmarketing #B2Badvertising
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We asked leading marketers in the B2B space which ads they’d use to prove the claim that B2B ads don’t need to be boring 🤝 Swipe to see which ads made the cut, and check out the link in comments to find out why 👇 With insights from: Andrew Kyrejko, Momentum Worldwide | Marissa Canning, Jack Morton Worldwide | Anca Rhone, The MX Group | Sean Clayton, TMW | Ben Fox, Fox Agency | Will Waldron, Connective3 | Cheryl Crilley, GroupM OOH/Kinetic
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Is Black Friday still a big deal, or just another day? Join John Clarke (Nest Commerce), Jake Hewlett (Tambo), Duncan Birch (DEPT®), and Saoirse Cleary (MG Empower) as they talk all things Black Friday in 2024. Listen now - Link in comments 👇 #TheDrum #BlackFriday #BFCM
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The Drum Network reposted this
"Does emotional intelligence have a place in the development and realisation of B2B communications? Spoiler alert: Yes." If you think B2B means 'business to boring,' this article for The Drum will change your mind. Our MD and SVP Jonathan McCallum busts the myth that B2B campaigns should be purely rational with examples of humour and human connection. Read the article and get inspired! The Drum Recommends The Drum Network
The biggest myth in B2B marketing is that it shouldn’t appeal to our emotions
thedrum.com
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Curious about the latest marketing insights from leading agencies? 🤔📚 From SEO survival tips to fresh takes on leadership and nostalgia-driven marketing, here’s what had everyone talking over the last month (links in comments 👇) Thanks to the brilliant authors behind these insights: 🤩 Chris Attewell, Search Laboratory 🤩 Jeannette Bohné, Serviceplan Group 🤩 Daria Belova, HypeFactory Influencer Marketing Agency 🤩 Louis Evans, Tug Agency 🤩 Richard Holmes, Ledger Bennett #NovemberReads #MarketingTrends #TheDrum The Drum