2024 was a record-breaking year for sports—specifically women's sports. ⚽️ On TikTok, women’s soccer content averages a 26% higher engagement rate within the first 7 days of publishing than men’s soccer content. Even though women’s football might be a smaller piece of the viewership pie, we see that women's soccer audiences tend to be more engaged on social. Unlock more insights across politics, music, sports, and more in our recap of last year 👉 https://hubs.ly/Q030293N0
Tubular Labs
Technology, Information and Internet
Mountain View, California 12,219 followers
Providing a unified view of content, interests and behaviors of audiences across social platforms.
About us
Tubular Labs, the social video intelligence company, is the only solution to provide a unified view of the content, interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, and more. With people presence across the United States, United Kingdom, Ukraine, and Singapore, Tubular powers agencies, brands and media companies to make efficient decisions that grow their business. Tubular uses AI, machine learning and human analysis to see what no one else sees across 7.5 billion videos (and counting), more than 100,000 categories and over 15,000 creators. Trusted by some of the biggest brands in the world, Tubular is the only company that is a member of the YouTube Measurement Program and a Facebook Measurement Partner. To learn more, visit: https://tubularlabs.com/request-demo/
- Website
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http://www.tubularlabs.com
External link for Tubular Labs
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Mountain View, California
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Audience Development, Data Analytics, Video Analytics, Digital Video Marketing, Audience Intelligence, Management, and Expansion, Enterprise Software, Branded Content, Sponsored Video, Social Video Analytics, Social Video, SaaS, Video Marketing, and Online Video
Products
Tubular Intelligence
Social Media Analytics Tools
Intelligence is the foundational product that goes beyond social listening to provide the world’s largest single source of truth for social video. Impeccably organized for an unprecedented holistic and granular understanding. Video & engagement behaviors get standardized and contextualized across platforms.
Locations
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Primary
153 Castro St, #300
Mountain View, California 94041, US
Employees at Tubular Labs
Updates
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Happy New Year! Before we step into 2025, let's take one last look at the year's most significant events through the lens of social video. This year brought unforgettable moments across: 🗳 Politics: Insights from global and U.S. election coverage ⚽ Sports: A year of record-breaking moments and Olympic feats 🎶 Music: Groundbreaking sounds reshaping the industry 💡 Influencers: How social stars captured attention and set trends Dive into the full story here: https://hubs.ly/Q02_-NKQ0
Trending in 2024: Stories That Defined the Year on Social Media
tubularlabs.com
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We’ve teamed up with our partners at Chartbeat to uncover the most captivating stories of 2024, both online and across social media. We share insights like this one: Throughout the U.S. presidential election, the Trump assassination attempt remained the political topic with the highest social viewership across all the candidates—peaking at 6.4 billion TikTok views in a single week. In our look back, we also discuss the themes of scandal, connection, violence, and memorials. One last look at 2024 👉 https://hubs.ly/Q03024pY0 #MostEngagingStories2024
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Curious about how the year's biggest events performed on social? In our 2024 recap, we discuss politics, music, influencers, and global sporting events. Don't miss out on compelling data insights and the most effective content strategies: https://hubs.ly/Q02_-rTl0
Trending in 2024: Stories That Defined the Year on Social Media
tubularlabs.com
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The ongoing conflict between Israel and Palestine was one of the most pressing political topics of 2024. It's interesting to note that only 2 of the top 10 media publishers posting about the conflict on Instagram were based in the U.S.–The New York Times and CNN. Unlock more insights about how the year's most significant events were covered on social in our latest recap of 2024 👉 https://hubs.ly/Q030brby0 #NYT #CNN #TopStories2024
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We’ve teamed up with our partners at Chartbeat to uncover the most captivating stories of 2024, both online and across social media. Dive into the top social insights and news highlights spanning this year’s biggest themes: -Politics -Scandal -Connection -Violence -Memorials See 2024 in the rear-view👉 https://hubs.ly/Q030218w0 #MostEngagingStories2024
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Some of social video's most viral stories of 2024 revolved around influencer breakups, which left us wondering—are influencer breakups the new celebrity breakup scandals? Tubular data indicated that influencer scandals are actually *more* engaging than even the biggest Hollywood celebrity breakups. 👨💻 Content Strategy Insight: What makes influencer breakups so engaging is that they are typically a series of videos and reactions from one or more involved parties—so audiences have a reason to continue coming back for more. They also spur a massive amount of user-generated content where audiences discuss their opinions. For more insights and data from 2024's top social video stories, click here 👉https://hubs.ly/Q03024vK0
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We combined forces with our partners at Chartbeat to reveal the most engaging stories of 2024, on-site and on social. Check out social insights and news stories from this year's biggest themes including politics, violence, scandal, and more: https://hubs.ly/Q02_ZHgL0 #MostEngagingStories2024
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⏪ It's time to #rewind on 2024 through social video data. Get content & audience insights from the year's most significant events across: 🌎Politics: Highlights from the U.S. and global elections ⚽️Sports: Historical sports moments & Olympics performance data 🎶Music: New genre-bending music revolutionizes the industry 👨💻Influencers: Content strategy & trends from social media's most viral players Read the full article here: https://hubs.ly/Q02_ZhQ10
Trending in 2024: Stories That Defined the Year on Social Media
tubularlabs.com
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#AdAge used Tubular data to track how traditional TV News channels were performing on social. One noteworthy finding revealed that Fox News Media's U.S. female audience (on Facebook and YouTube) rose 31% month-over-month, hitting a yearly high. For more insights, read the full article here: https://hubs.ly/Q02-ML0s0 #news #socialmedia #contentstrategy