Your 2024 B2B Marketing Wrapped is here. (On time too, you know who you are....) Jokes aside, a truly fantastic year it has been. We are all so proud of the B2B marketing community, time to kick back and enjoy the holidays. See ya next year! https://lnkd.in/ehXK8Bdq #wrapped #b2bmarketing #2024
Propolis
Information Services
Helping B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
About us
Propolis is where B2B marketers find the right strategies, frameworks, and skills to confidently drive growth, build teams, and prove a clear business impact. It’s driven by practical insights from hand-picked experts – and tested by marketers themselves in the real world. No more trawling through half-answers and irrelevant case studies; just instant access to the expertise, tools, and benchmarks you need to overcome your biggest B2B challenges.
- Website
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https://www.b2bmarketing.net/propolis/
External link for Propolis
- Industry
- Information Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- B2B Marketing and Community Intelligence
Locations
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Primary
Get directions
9 Holborn street
London, EC1N2LL, GB
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Get directions
1325 Avenue of the Americas
27th & 28th Floors
New York, NY 10019, US
Employees at Propolis
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Barbara Stewart
Buyer & Customer Experience Consultant // CX Expert for Propolis, helping B2B business get to know their customers // CX Advisor for start-ups and…
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David Southworth
Hospitality and Transport Design
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Paul Hughes
Director - Propolis Solutions Limited
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Bex Hewetson
UK & Worldwide FREE Venue Finding Service. A fast, friendly consultative approach.
Updates
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Fresh speaker announcement! The Propolis Marketing Leaders Series, taking place throughout February 2025, will feature: 👉 Alison Hallett, Vice President, US Marketing Communications at CGI, and Cara McCall, SVP, Brand & Content Strategy at CAC Group, speaking at: 'No small chairs at the top table: how to make marketing indispensable to the board' on February 5. 👉 Lamiaa Farrag, Senior Manager Data and Digital Consumer Engagement at Nestlé, speaking at: 'F is for friend (not foe!): how to partner with your CFO on a value-creation plan' on February 19. 👉 Sue Rodeman, VP of Marketing at Kodak Alaris, speaking at: 'The marketing talent helpline: Answering your biggest talent-related questions' on February 12. Find out more about the event that builds marketers' influence at the top table: https://lnkd.in/eBbncsu6 Please note that the Series is strictly for client-side B2B marketers only. #b2bmarketing #propolismarketingleadersseries #marketingleaders
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If anyone knows B2B AI writing best, it's David McGuire. Not only that but we have the privilege to have him as the trainer for our AI Writing Fundamentals training course. Learn more below. https://lnkd.in/eAvKSMNK
If you're getting #GenerativeAI to write first drafts, which you then edit, you're using it wrong. The good news? You're far from alone. A lot of marketers have got off on the wrong foot with #AI. (At least, that's how I interpret findings from McKinsey & Company that say writing first drafts it #GenAI's most popular business use.) But at the AI writing training I run with Propolis and B2B Marketing, delegates always come to the same conclusion: However good your prompt, AI-first writing is a fast (though less fast than you'd think) route to bad content. The speakers I saw at #MPB2B found something similar. Ahava Leibtag spent *an entire year* trying to coax AI into imitating her writing style, with no success. And Andy Crestodina said AI may as well stand for "Average Information" and "Assume Incorrect". This makes sense, right? Think about the things that high-performing B2B content has in common: unique value, audience awareness, and a strong point of view. Now map that against the respective strengths and weaknesses of a human writer, and a Large Language Model. ...*BUT*... What if we flipped it? What if, instead of spending time trying to make ChatGPT or Copilot a better writer, we used them to make *us* better writers instead? By breaking down the tasks involved in writing, we can find lots of small, discreet ways the AI can help (as Andy put it, "Another Input"). It can make us faster, more efficient... and, yes, even more distinctive and original too. There's a name for that approach. And, hilariously, AI image generators are *terrible* at drawing it... #ChatGPT #AICopywriting #B2BMarketing
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Kick 2025 off with better Brand Driven Growth for your organization. This course is the first of our Q1 suite of courses brought to you by Propolis. Our Brand Driven Growth course is taught by Darren Coleman, Propolis Brand, and Content Expert. With thousands of marketers already trained, these courses offer real strategies and insights for any stage of your learning. Book our Brand course here: https://lnkd.in/dwbgQiMq #Brand #training
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Join us to talk about the impact that global, political and economic forces are having on B2B marketing on Wednesday December 4th at 2pm ET! Steve Mudd, Artificial Intelligence Expert at Propolis, will be joined by a fantastic line up of panelists: 👉 Andres Llano Mejia, Marketing Excellence Senior Manager - Global Marketing Organisation, at PwC 👉 Atul M., Head of Marketing, North America, at Temenos 👉 Katherine Curtin, Senior Director, Head of Marketing - Know Your Customer, at Moody's Pre-register here: https://lnkd.in/eMtEybta Can't make it to the live webinar? Register to get the on-demand recording sent afterward.
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Propolis reposted this
🌟 Celebrating the stars of B2B Marketing 🌟 Behind every award-winning campaign are the brilliant teams and individuals who bring ideas to life. Tonight, we honour the best practitioners and teams driving the B2B marketing industry forward. 🏆 B2B marketing team of the year GOLD: Benefex GOLD: System C 🏆 B2B marketer of the year GOLD: Matt Allen FCIM from Bidwells SILVER: Hannah Tyler from Sprinklr BRONZE: Nicola Clarke from Virgin Media O2 Business 🏆 B2B marketing agency of the year (UK) GOLD: The Think Tank SILVER: Brands2Life SILVER: Publicis Pro HIGHLY COMMENDED: Vested 🏆 Global B2B marketing agency of the year GOLD: Gravity Global SILVER: Transmission A huge round of applause for our industry champions and thank you to Propolis for supporting our 'Global B2B agency of the year' category winners! 👏 #B2BAwards #B2BMarketingLeaders #B2BMarketing
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Propolis reposted this
🌟 The B2B Marketing Awards night 2024 is officially underway! 🌟 Tonight, we celebrate the exceptional campaigns, teams, and individuals driving innovation in B2B marketing. With over 20 years of recognising excellence, we’re excited to showcase the very best in our industry. Who will take home the coveted trophies this year? Stay tuned as we unveil the winners throughout the evening! Let’s make it a night to remember. Good luck to all the finalists! 🏆 #B2BAwards #B2BMarketing
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We are absolutely buzzing from our two award wins last Friday at the PPA Independent Publisher Awards! Propolis won the "Digital Product of the Year" for the second year in a row. Along with "Subscriptions or Membership Strategy of the Year" following our Award win for "Innovation of the Year" in 2023. We couldn't do it without the support from the entire B2B marketing community, our amazing team of experts, and the global community of Propolis members and champions. These are for you! ...Massive congrats to the B2B Marketing team for winning "Team of the Year" this year! #AwardWinners #MembershipCommunity #B2BMarketing #PPAIndPub