B2B Marketing

Calling all European Account-Based Marketers: we have a brand new event announcement! B2B Marketing has partnered with leading B2B marketing agency SPOTONVISION - B2B Marketing Agency, spearheaded by Shimon Ben Ayoun and Ingrid Archer-van den Berg, to launch mainland Europe’s first ABM event: The European ABM Forum. Taking place on 3 April 2025 in Amsterdam, Netherlands, the Forum will unite B2B marketing and sales leaders from across Europe to explore the transformative power of AI and ABM in building stronger connections, boosting engagement, and driving all-important business growth. Delegate registration for the Forum opens in January 2025, along with the first event agenda release. Register your interest here: https://lnkd.in/gH-yzYgN Find out more about the event and our partnership with SPOTONVISION: https://lnkd.in/edwP3MQ2

These days there's little argument that emotion is critical in B2B buying - but how do you quantify the part that it plays? And which emotions are B2B brands striving to elicit in their marketing campaigns? That's the focus of Joel Harrison's latest newsletter, revealing the results of an AI project to examine the entries to the B2B Marketing Awards, plus examples of excellent emotionally led campaigns.

✨ Relive the Magic of the B2B Marketing Awards 2024! ✨ From the inspiring achievements of our winners to the vibrant energy on the dance floor, this year’s awards were nothing short of spectacular. 🎉 Check out our official highlights video and celebrate the best moments with us. 📹 https://okt.to/mqIAEC Here’s to another year of innovation, creativity, and excellence in B2B marketing. Thank you to everyone who made it unforgettable! 💡🏆 Special thanks to our sponsors for helping us celebrate excellence within the B2B marketing industry! Headline Sponsor: Gravity Global Creative Partner: Revere Agency Category Sponsors: The Croc | FunnelFuel | MOI Global | SiteBox | Survey Solutions Limited | Propolis Videography Partner: Fingers in Pies #B2BAwards #B2BMarketing #CelebratingExcellence

In this week’s episode of the #B2BMarketingPodcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global brand campaigns they’ve achieved. From the key to gaining C-suite buy-in on a global scale to their brilliant KellyOCG ‘No Fluff’ campaign, this episode is jam-packed with insights from Head of Strategy, Chris Willocks, Radish and Renaye Edwards, Co-founder and MD, Radish. If that wasn’t enough, they also share some advice on how to keep your stakeholders aligned when operating in different regions across the globe. Check out the full episode here: https://okt.to/QyMCUH

Our martech conference, Martechopia, will not be returning as a standalone event in 2025. But before you get out the violins, don’t worry — we’re making sure martech has an even bigger platform than before at our flagship conference, B2B Ignite, on 2 July 2025! We know that correctly deploying and using martech is an absolutely essential string to any B2B marketing departments bow; teams need to not only understand it, but implement it correctly, in order to stay ahead of the curve. Therefore, it’s only natural that martech-focused content should step up to take a place alongside B2B Ignite’s other key disciplines. That’s why at B2B Ignite we are making sure to include: ✅ Sessions packed with martech insights ✅ Real-world martech case studies ✅ The latest community data around martech Register your interest now to stay updated and ensure you don’t miss out on B2B Ignite (and maybe even a sneaky pre-launch ticket offer): https://okt.to/biUeaD Find out more about Martechopia's evolution: https://okt.to/AQwLzR #b2bmarketing #martech #b2bignite #martechopia

In this week’s exciting episode of the #B2BMarketingPodcast, Kavita Singh broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox. We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the industry today. This episode is sponsored by FunnelFuel, The Croc, SiteBox, and Survey Solutions Limited. Check out the full episode here: https://okt.to/ZXdxPN Want to make sure you’re the first to know when 2025 entries open? Register your interest in entering the B2B Marketing Awards 2025 here: https://okt.to/fEG3MX

RESCHEDULED! Join us and Salesforce on 16 January 2025 to kick off the new year with insightful AI tips and tricks for your ABM programs. Speakers include: Joanna Moss, Salesforce Rhiannon Blackwell, PwC Bev Burgess, Inflexion Group Dorothea Gosling, Inflexion Group

Fresh speaker announcement! The Propolis Marketing Leaders Series, taking place throughout February 2025, will feature: 👉 Alison Hallett, Vice President, US Marketing Communications at CGI, and Cara McCall, SVP, Brand & Content Strategy at CAC Group, speaking at: 'No small chairs at the top table: how to make marketing indispensable to the board' on February 5. 👉 Lamiaa Farrag, Senior Manager Data and Digital Consumer Engagement at Nestlé, speaking at: 'F is for friend (not foe!): how to partner with your CFO on a value-creation plan' on February 19. 👉 Sue Rodeman, VP of Marketing at Kodak Alaris, speaking at: 'The marketing talent helpline: Answering your biggest talent-related questions' on February 12. Find out more about the event that builds marketers' influence at the top table: https://lnkd.in/eBbncsu6 Please note that the Series is strictly for client-side B2B marketers only. #b2bmarketing #propolismarketingleadersseries #marketingleaders

Here's something to warm you up on a chilly winter day - an article on the hottest trends in B2B! Joel Harrison has examined the hundreds of entries to the B2B Marketing Awards to identify the hottest trends from this year's entries - plus inspirational examples and things for marketers to consider when utilizing these techniques or channels.

🎉 And the winner is... 🎉 A big thank you to everyone who attended the Global ABM Conference 2024 and took the time to share their valuable feedback through our post-conference survey. Your insights are essential in helping us create even better experiences in the future! We’re thrilled to announce that the winner of the £100 Amazon Gift Voucher draw is Chelsea J., Head of Marketing, Defence and National Security at Fujitsu. Congratulations, Chelsea! 🎁🎊 Stay tuned for updates on future events and more exciting opportunities to connect and grow in the world of B2B marketing. #ABMConference2024 #B2BABMConference #B2BMarketing #ABMSuccess