FoodBev Media

Part two: FoodBev’s top trends for 2025 🔝 As 2024 comes to a close, the FoodBev Media team reflects on the year gone by and shares their thoughts and predictions for the industry in the year ahead. Join us as we explore what’s on the menu for 2025. James Taylor, awards marketing executive As food #allergies become more common, food policies must evolve to keep pace. #Technology is stepping up to empower consumers – Anjo AI predicts allergic reactions through smartwatches, the TrustDish Ltd app provides real-time allergen information, and the Allergy Amulet enables portable food testing. Jesus Luna-Lopez, sales director The development of closer-to-nature, #functional #ingredients will continue into 2025, with manufacturers leveraging tools like AI to enhance their formulations. This will lead to personalised products with simplified labels. Lorcan Deasy, new business sales executive Shortened supply chains are becoming increasingly common as consumers demand transparency about the ingredients and processes behind their food. With rising demand for fresher, locally sourced products, businesses are streamlining operations to improve quality and taste while fostering trust through clearer connections to food origins. Jonathan McGowan, awards marketing executive While fish oil is a powerful source of omega-3s, overfishing has raised many concerns. So why not go straight to the source – the same one fish rely on for their nutrients: seaweed and #algae? In 2024, we've seen widespread adoption of various seaweed and algae varieties, which are now prominently featured in food production. Chiara Marangon, account manager Regenerative agriculture – though not a new concept – has emerged as a significant trend in the food and farming industry over the past few years. Beyond traditional farming, this approach focuses on regenerating soil to enhance sustainability, biodiversity, water management and the protection of natural resources. Rafaela Sousa, digital news editor In 2025, #packaging innovation will place greater emphasis on #sustainability and biodegradability. Companies are exploring unique materials derived from avocados, mushrooms, sugarcane, cellulose, seaweed and other biobased options. Xampla has created Supramolecular Engineered Protein, a biodegradable material that offers the same functionality as traditional plastics while minimising environmental impact.

Part one: FoodBev’s top trends for 2025 🔝 📆 As 2024 comes to a close, the FoodBev Media team reflects on the year gone by and shares their thoughts and predictions for the industry in the year ahead. Join us as we explore what’s on the menu for 2025. Louis Porcelli, marketing executive 🧘 #Guthealth products have seen a surge in popularity as consumers become more aware of the gut microbiome's impact on overall wellness. Healthy snack brand Boundless, for instance, secured £1.5 million to expand its range of high-fibre, gut-friendly activated snacks. Melissa Bradshaw, deputy editor and editor of The Plant Base ⚡ The demand for #energydrinks is evolving. Once known for their sugary, artificially coloured beverages, today’s label-savvy consumers are now seeking health-focused options, creating a prime opportunity for brands to differentiate themselves. Natural ingredients like ginseng, guarana, maca, and functional mushrooms are driving this ‘clean energy’ trend, with brands like Acti+, CELSIUS and TENZING Natural Energy | B Corp™ leading the charge. Dan Bunt, marketing director 🎨 Effective #branding is crucial for food and beverage businesses to stand out in a crowded market. Whether on grocery shelves or across diverse dining options, a strong brand identity – from logo design and packaging to messaging – can make all the difference. Leading companies, including Pepsi, Young’s, Goodfellas and Impossible Foods, are refreshing their brand images to stay competitive. Phoebe Fraser , associate editor and editor of The Cell Base 🧈 Fat is back! The spreads and butters market is embracing healthy fats and exciting new formats, with butter reclaiming its place in kitchens. From truffle-infused and steakhouse butters to Anchor’s liquid butter format and All Things Butter’s cinnamon and chocolate varieties, brands are transforming butter into an indulgent staple that enhances the dining experience. Jake Targett, new business sales executive 🍸 This year has seen remarkable growth in the no- and #lowalcohol beverage sector, with brands increasingly venturing into this expanding market. Notably, in September, Diageo acquired the zero-alcohol spirit brand Ritual Zero Proof, while in August, Pernod Ricard took a stake in ALMAVE, a premium #nonalcoholic agave-based spirit brand.

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Part 2️⃣: The top new launches of 2024, according to Refreshment 🔝 Here's a look at the top launches that caught our readers' attention... 💤 Doritos unveiled a new limited-edition coffee flavour aimed at tackling afternoon fatigue, combining the familiar crunch of Doritos with the rich taste of coffee. 📱 Micromart introduced an autonomous micro market technology aimed at transforming convenience retail. ❄️ Pop & Bottle, a female-founded coffee brand, launched two new products for the holiday season. 💧 Oasis International announced the launch of a new filtration product: Outdoor filter. The filters address rising concerns over contaminants such as forever chemicals, pharmaceuticals and lead in drinking water. 🍪 Costa Coffee has introduced a new addition to its summer drinks line-up: Cookie Dough Frappe. 🧊 Dice Provisions, a food innovation company based in Los Angeles, introduced its latest product: Dice Coffee Ice Cubes, the "first-ever" craft coffee ice cubes designed to enhance the iced coffee experience while preventing dilution.

As the EU Corporate Sustainability Reporting Directive (CSRD) raises the bar for emissions accountability, manufacturers must navigate the complexities of Scope 3 reporting. #Logistics parks are emerging as a key solution and a holistic approach to decarbonising supply chains. David G. Ziller, vice president of Brookfield Properties, explores how these hubs are transforming #ESG practices while driving regional economic growth. Click the link in the comments to read more. ⤵️

Part 1️⃣: The top new launches of 2024, according to Refreshment 🔝 Here's a look at the top launches that caught our readers' attention... ☕ Starbucks, in partnership with dairy giant Arla, unveiled a new line of high-protein coffee-based ready-to-drink (RTD) beverages. 🧊 Lavazza unveiled its new line of ready-to-drink iced #coffee, offering four Italian-inspired varieties: Espresso and Milk, Caffè Latte, Cappuccino and a limited-edition Cappuccino Protein can. 🍯 Nespresso USA launched its first #RTD coffee, Master Origins Colombia. Part of the Nespresso Bloom range, the new product combines high-quality Colombian coffee with honey from the same plants. 🍸 The Coca-Cola Company and Bacardi partnered to launch Bacardí rum and Coca-Cola as a ready-to-drink (RTD) cocktail. 💧 UK-based water company Kissd introduced a new smart fountain designed to enhance water quality with advanced filtration technology. 🍊 Nestlé-owned brand Coffee Mate uneveiled a new orange cream pop-flavoured Duo creamer, inspired by nostalgic childhood memories and popular TikTok trends. 🍵 Twinings launched a new line of ready-to-drink sparkling teas, aimed at meeting the increasing consumer interest in functional beverages that combine refreshment with health benefits.

🛍️ In a crowded marketplace where capturing consumer attention is harder than ever, brands are finding fresh ways to stand out by tapping into the power of fandom #marketing. This approach connects brands with communities built around shared passions, offering an opportunity to foster loyalty and cultural relevance. Shannon O'Shields, VP of marketing at Rubix Foods, explores how fandom marketing is reshaping the industry and highlights standout examples from brands successfully engaging Gen Z consumers. Click the link in the comments to read more. ⤵️

🔟 FoodBev's top ten favourite seasonal product launches! 🍺 K-based craft beer brand Beavertown Brewery has introduced the country's first mojito lager – named Spicy Boi – as part of its festive range. 🥪 UK brand The Gym Kitchen introduced its first high-protein Christmas Sandwich, launching in Tesco stores as part of the retailer’s meal deal range. 🍯 British craft condiment brand Sauce Shop has launched two limited-edition sauces: Brussels Sprout Kimchi Hot Sauce and Spiced Cranberry Hot Honey ❄️ Pasta brand Barilla Group has announced the US launch of a new limited-edition pasta shape, Barilla Snowfall, ahead of the holiday season. 🥨 US snack brand Flipz has introduced two new limited-edition pretzel flavours: Snickerdoodle and Peppermint Hot Cocoa. 🧀 O. Kavli AB’s squeezy cheese brand Primula is introducing a new limited-edition seasonal flavour – Primula Pigs in Blankets. 🥃 Swiss Miss, a brand under Conagra Brands, has teamed up with Hotel Tango Distillery to unveil Swiss Miss 'Shmallow, a cocoa-infused toasted marshmallow bourbon. 🧊 Red Bull expanded its seasonal offerings in the energy drink market with the launch of its second Winter Edition flavour, Iced Vanilla Berry. 🎄 McCormick & Company has launched six limited-edition Holiday Finishing Sugars: Candy Cane, English Toffee, Salted Caramel, Hot Cocoa, Gingerbread Spice and White Frosting. 🐻❄️ Polar Ice Vodka has partnered with pastry specialist BeaverTails Canada Inc. to launch a new cinnamon sugar-flavoured vodka product. What's your favourite? Let us know. ⤵️

Here's your final weekly #FoodBev update of 2024! 🎇 🍻 In review: BrauBeviale 2024 💫 Start-up of the month: Amulet 💷 CMA approves Carlsberg’s £3.3bn Britvic takeover 🍸 Opinion: How no-alcohol options are reshaping drinking culture Subscribe and receive top F&B industry news, plus the latest new-product innovations, straight to your inbox. 📥 #food #beverage #innovation #newproduct

The UK’s Competition and Markets Authority (CMA) has given Carlsberg Group the green light to proceed with its £3.3bn (approx. $4.2bn) acquisition of Britvic plc. A spokesperson for #Carlsberg told FoodBev that this process was a “standard step” and “always fully expected”. The anticipated #acquisition is now expected to complete in early 2025.