Warm holiday wishes from all of us across #dentsuSEA! 🎄 Thank you to all our clients, partners and colleagues for a spectacular 2024. We look forward to a great new year with one and all in 2025! ✨ We're delighted to share this greeting created by our Dentsu Creative Philippines team. Several of our offices will be closed as we bring the year to a close. Do connect with us at hello.sea@dentsu.com in the meantime.
About us
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
- Website
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https://bit.ly/3lDa6Ff
External link for dentsu
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Tokyo
- Type
- Public Company
- Specialties
- Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing , Creative, Innovation, Data, and Technology
Locations
Employees at dentsu
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Michael Princi
Global Head of M&A for Dentsu ◆ Improving results from acquisitive growth by connecting tactics to strategy ◆ Helped 1000’s of Execs turn Cash into…
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Patrick Hounsell
Data-Driven Media Agency Leader
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Fiona Black
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Andrew Fawcett-Wolf
Global Media & Creative Lead @ dentsu global services | CEO & Co-Founder Paragon
Updates
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This year at dentsu Spain we wanted our Christmas card to include some very special people 🎄 This people are the parents and grandparents of our employees ❤️ We finish the year with a great commitment and we would like to thank you all for your help in this special campaign. Merry Christmas! Carat España | dentsu X Spain | iProspect Spain | Merkle | Omega CRM, A Merkle Company | Dentsu Creative Spain
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#CTV is expected to continue boasting double-digit ad spend growth as platforms expand their ad offerings to attract more viewers. Find out more and download dentsu Global Ad Spend Forecasts | December 2024 today: https://lnkd.in/eU3w8R39 #AdSpendDec2024
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What does the future of gaming hold? From Roblox becoming the new social hub to GTA transforming into a major UGC platform, brent koning, EVP, Head of dentsu Gaming, shares his bold predictions for 2025. Expect a surge in ad spend, groundbreaking indie hits, and video games making awards history. The future of play is here — and it’s changing everything. Read more on LBBonline - Little Black Book: https://lnkd.in/edNQsYwM #InnovatingtoImpact #dentsu #Gaming #Trends Stefanie Smith
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#AWARDS | dentsu remporte 3 prix Or aux Cas d’OR Digital Audio 2024 ! 🏆 Lors de la première édition des Cas d’OR Digital Audio, dentsu a été honoré à trois reprises pour ses campagnes innovantes et percutantes en collaboration avec ses partenaires : 🥇 Prix OR "Meilleure campagne pédagogique" avec l'Assurance Maladie et Acast. 🥇 Prix OR "Meilleure utilisation de la data et l’IA" avec le Ministère de la Transition Écologique, dentsu public et Azerion France. 🥇 Prix OR "Meilleur format publicitaire audio" avec Flying Blue Air France-KLM, DENTSU CREATIVE France, et Spotify. Félicitations aux équipes et partenaires pour ces belles réussites qui mettent en lumière l’expertise dentsu dans l’audio digital ! 👏 Merci également au jury et à Pascal Gayat & Catherine Buch Faure pour cette cérémonie. #LesCasdor #CasdOrDigitalAudio2024 #AudioDigital dentsu, DENTSU CREATIVE France, The Story Lab, Louisa Bouchaïb, Laurine Biessy, Alicia Baccala, Marie Herrmann, Garance Renault, Dounia Haddad, Sara GOUJET, Kilian Cuinat, Sarah Mouassil, Céline RIOUFOL-VASSELLE, Inssaf Sourat-Choukri, Yvan Bouffay, Melissa Furcy, Amélia Brahimi, Souraj CHECK MOUHAMMAD, Claudia Petitdemange, Acast, Romain Gaignard, Marie Vrignaud, Salomé Bruley Dornon, Cécile NOMDEDEU, Mellinda LOUIZI, Christine Jolly, Matthieu Hirsch, Michel Kowalski
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After recovering to pre-pandemic levels in most of the largest spending markets, #OOH advertising is now set to grow by 3.9% in 2025 (3.9% three-year CAGR to 2027). Download dentsu's Global Ad Spend Forecasts | December 2024 to stay ahead in 2025: https://lnkd.in/eU3w8R39 #AdSpendDec2024
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"Have you ever watched a baseball game?" ⚾🙄 We’re back with brent koning, EVP of dentsu gaming, to explore even deeper layers of the ever-evolving gaming landscape. In this episode, we look at how gamers are maturing alongside the industry — and what that means for brands, marketers and the future of in-game experiences. We break down the rise of in-game advertising, how it's disrupting traditional ad models, and the creative ways brands are connecting with players through immersive integrations. From virtual storefronts and branded skins to dynamic in-game moments, this episode reveals how gaming is redefining engagement and reshaping the future of marketing. Stream now: https://lnkd.in/e-Rm95M7 #InnovatingToImpact #Gaming #Streaming #Advertising Irina Sergeeva
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Buying costs are going up as advertisers compete for attention – a trend that may intensify as CMOs intend to boost investments in short-form content. Download your copy of dentsu Global Ad Spend Forecasts | December 2024 now 👉https://lnkd.in/eU3w8R39 #AdSpendDec2024
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dentsu reposted this
We’re thrilled to announce the launch of Dentsu Influence - a next-generation approach to influencer and creator marketing. 🎉 With the influencer marketing industry expected to surpass $24 billion before the new year we have partnered with Primetag to enhance transparency and measurable impact. Our new approach integrates precision data, transformational creativity, and measurable business outcomes to enhance our existing capabilities and remain future ready. Key Offerings: 🌍Access to a global network of creators on all major social platforms. 📈Central dashboard with creator information, reach, performance metrics, and competitive activity. 🤖End-to-end measurement system leveraging generative AI to track real-time reach, engagement, and performance. 🔗Want to know more? Get in touch here: https://lnkd.in/g2WgM_Tr #dentsuUK #Primetag #InfluencerMarketing
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Traditional metrics like reach, CPM, CTR, and CPA often fail to generate valuable business results. By shifting focus to Behavioral Outcomes, brands can align digital efforts with genuine business growth, capturing improvements in revenue, market share, and customer acquisition through a targeted and impactful measurement approach. Read more from Zac Selby, Global Programmatic Lead, dentsu here 👉 https://lnkd.in/eth7gZ4s