At Merkle and dentsu, we’re all about innovation! 🚀 Our latest CMO Navigator report dives deep into how marketing leaders can stand out and prepare for the future. Expanding globally, this report features insights from 1,900+ CMOs across 13 countries. 🌍 Discover if they’re aligning with consumer expectations, and how they’re approaching digital transformation and tackling unique challenges in their regions. Download the report now: https://ow.ly/OQnY50TS3zB
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, CXM, and Walmart Advertising
Locations
Employees at Merkle
Updates
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Our client, Mondelēz, is helping to spread the holiday cheer by inviting shoppers to send festive, personalized digital holiday cards to loved ones. As a reward for spreading the holiday spirit, they can enter for a chance to win the ultimate grand prize: a trip to the North Pole in Finland! In addition to the grand prize, shoppers can instantly win one of 850 festive prizes to add extra joy to the holiday season. With countless ways to celebrate, there’s a chance for everyone to win something special this season.
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What happens when Merkle teams up with another leader in marketing and data? Answer: a deeper, more accurate solution to detecting consumer intent and interest. Learn more about our unique partnership with Zeta: https://bit.ly/3UUvWZ9
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"How do you create partnerships in a compliant way that's right for the consumer and right for you?" asks Merkle’s Chris Wayman. Hear how brands can use content, Amazon Web Services (AWS), and Amazon Ads to drive customer engagement in this talk with Brand Innovators: https://bit.ly/4guExdc
Unlock the value of your Customer Data with AWS, Amazon Ads and Merkle Dentsu
https://www.youtube.com/
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This holiday season, we helped our client, QVC, launch their first-ever Holiday Sweepstakes open to both QCard and non-card holders. Shoppers can enter for a chance to win a grand prize trip to the QVC studio or can instantly win other awesome prizes. QCard VIPs can earn additional entries with each qualifying purchase, making it the perfect time to use the card during the holiday shopping season.
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We’re proud to share our client Cracker Barrel’s holiday program in partnership with Hallmark Channel. Exclusive to Cracker Barrel Rewards, members get a chance at their 15 minutes of fame by entering daily for a shot at a once in a lifetime VIP experience – a walk-on role in an upcoming Hallmark Channel movie or a $1,000 gift card. Members earn additional sweepstakes entries when they shop, dine, or order Cracker Barrel Heat n’ Serve meals this holiday season.
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Earlier this month at #AWSreInvent, we had an incredible time hosting a Sushi & Sake Tasting with Tealium and Braze. Attendees explored how Merkle’s Customer 360 approach and Merkury identity solutions, powered by AWS, are driving personalized, privacy-safe customer experiences. Thanks to everyone who joined us for great conversations and even better connections! 🌐✨
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Are you truly hearing your customers—or just waiting for them to speak up? Merkle's blog explores why traditional action-reaction models fail in customer feedback and reveals 10 principles for building a mature Voice of the Customer (#VoC) program: https://bit.ly/3ZQrUDX
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We’re excited to share that dentsu has been named a Leader in Everest Group’s Content Supply Chain Services PEAK Matrix® Assessment 2024! This report evaluates how providers like us are helping clients unlock success with their Content Supply Chain: https://bit.ly/4iIp23d Merkle's partnership with Adobe is foundational to enabling our content supply chain services as a part of the dentsu network. To learn more about our partnership, click here: https://bit.ly/3VJDPAY
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