iProspect Australia

Over the weekend, our client Accor partnered with a truly iconic cultural moment—Wicked at Bondi Beach, one of Australia’s most renowned locations. A huge shoutout to the incredible team behind this project: Jennifer Meyer, Stephanie Lim, and Edward Heaney, in collaboration with The Brag Media Fantastic work bringing this magical moment to life!

🎉🏆 Gold for Best Culture! 🏆🎉 Excited to share that iProspect has won Gold in the Australia/New Zealand Best Culture Category at the Campaign Agency of the Year Awards! This award is a testament to our amazing team, who make iProspect more than just a workplace. It’s a community where innovation, collaboration, and inclusivity thrive every day. Thank you to the Campaign Awards and to every team member who contributes to our vibrant culture. Let’s keep growing, innovating, and achieving together! Hattie Swinburn Marcelle Gomez Jason Smith Nick Kavanagh Ken Lam Nicola Barnes Jean-Yves Scauri https://lnkd.in/g2t-MtXH

Exciting news! Air New Zealand’s new brand proposition, "That's How We Fly", has officially taken off across Australia. This multi-channel campaign showcases the unique Air New Zealand experience through outdoor, digital, social, and a brand-new TVC. It's an inspiring step forward for the brand, bringing their story to life across multiple platforms. Here’s to soaring to new heights—that’s how we fly! 🛫 There's been massive collaboration through the various external partners in Montoya as well as the team internally at iPro. Laura Ashton Heloise Parlett Ebonee Hanna Camilla Cuccu Preeta Nand Alexandre Perez Hernandez Christen Emmanuel Stuti Taneja Peter Gock Pawena Kaniah

Over the past two weeks, the iProspect team has been hard at work shaping our 2025 strategy across both our Sydney and Melbourne offices. While this time of year isn’t always the easiest to step away from our desks, the team leaned in with enthusiasm, and it’s set us up perfectly to carry some fantastic momentum into the new year. A huge thank you to everyone who helped organise these sessions—your efforts ensured the day was impactful, engaging, and a big success! With strong foundations laid in 2024, we’re ready to keep accelerating our clients and their brands. In 2025, our mission is clear: raise the roof! 🚀 Here’s to what’s ahead—let’s make it happen! Marcelle Gomez Nick Kavanagh Ken Lam Jason Smith Nicola Barnes

In Australia, many dream of seeing their clients' brands on billboards near local airports or iconic spots like the Silos in Sydney. But at iProspect, we’re an ambitious brand working with ambitious clients—and our Melbourne team took that ambition to the next level. We’re proud to have achieved something extraordinary for our client, F45 Training: securing billboard space in the most iconic location in the world—Times Square, New York. This is what bold thinking and collaboration can achieve! 💪✨ Massive effort and a real career moment for the team, Yuki Ikeda May L. Rory Burger Lewis Campbell Daniel Antonio Maureen Doris Cheung Marcelle Gomez Ken Lam Nick Kavanagh Jason Smith Nicola Barnes

Another great score in the Media Federation of Australia TV foundations exam! Congratulations Claire Watson!

Biggest shout going out to Peter Lecopoulos a Spring Semester who top scored in the Media Federation of Australia How to Buy Television exams! Great job, we're proud of you.

Head of SEO Jean-Yves Scauri has been under the hood of Google's newest AI-powered search capabilities before its full market access launch in Australia. He's been covering this extensively on SmartCompany, the second installment of this series builds on the fact that AI is revolutionizing search, offering faster, more relevant answers, but brands face challenges like lower organic traffic and data scarcity. To thrive, businesses must adapt SEO strategies, leverage AI-powered ad solutions, and diversify across platforms. Success will rely on quality content, trust, and strategic adaptability. Discover how to future-proof your brand in the evolving AI landscape. Marcelle Gomez Ken Lam Nick Kavanagh Jason Smith Nicola Barnes https://lnkd.in/guQ4MEwn

We have massive news to celebrate this morning: We are finalists for Campaign Asia's Agency of the Year in the Australia/New Zealand Best Culture category. Submitting the award entry has required a massive effort from all involved. You, the staff who contribute to the fantastic culture of the business day to day, make this what it is. Hattie Swinburn Marcelle Gomez Jason Smith Nick Kavanagh Ken Lam Nicola Barnes Jean-Yves Scauri https://lnkd.in/dB44s2fN

What we do at iProspect cannot be achieved without the support we receive from our media partners. It is a wonderful part of our job to be able to show gratitude to the partners who help us accelerate our client's business growth. We sponsored the Media i AdTech salesperson of the year on Wednesday night. Voted by peers, the Media i Awards acknowledge media sales representatives' important role in pursuing media advertising excellence. We'd like to congratulate all the winners but a special mention to the AdTech winners: NSW Ryan Linahan from Quantcast VIC Jack Baxter from The Trade Desk QLD Tom Heaton from The Trade Desk SA Sonya Llewellyn from Yahoo WA Sebastian Tatur from Yahoo