Cognism

Adjusting your energy on a cold call can make or break your first impression. In our latest Cold Calling Live webinar, hosted by Morgan J Ingram, we tackled the common challenge of how to adapt your energy to match your prospect’s tone. Sara Uy shared her go-to tip: The tap trick. ✍️ Tapping a pen three times before responding to help process and analyse how to respond when a prospect's tone is more direct. The key takeaway? Adaptability. It’s not about changing who you are, it’s about meeting people where they are. Want to join us for the next session? Sign up link in the comments!

At B2B Marketing Expo, Jonty Jewels, Senior Mid-Market Sales Manager, shared the secrets behind our cold calling success that has fueled 70% YoY growth over the past three years. Here are the key takeaways from his session, "From Dial to Done Deal: Cognism’s Cold Calling Playbook": 1️⃣ Cold calling is the most effective outreach channel. • Our SDRs see a 2x higher win rate from cold calls than other outbound channels. • C-suite executives, the ultimate decision-makers, receive fewer calls than emails. 2️⃣ Data quality is everything. • Success starts with a focused ICP and accurate contact data. • Using Cognism’s Diamond Data, we connect with decision-makers faster and achieve a 235% higher connect-to-meeting rate than the industry benchmark. 3️⃣ Focus on value, not just qualification. • Rigid frameworks fall short during cold calls. Our reps focus on asking open-ended questions to uncover pain points and guide prospects towards impactful solutions. 4️⃣ Track and measure meticulously. • We continually optimise pipeline generation from cold calling by measuring call dispositions, connect rate, and meeting booked by department and role. At Cognism, we’ve proven that cold calling works. Are you making the most of it?

Why is CRO turnover such a challenge for scaling businesses? In this week’s episode of The RevOps Review podcast, ☁️ Cliff Simon, CRO at Carabiner Group, breaks down the surprising costs of frequent leadership changes and why hiring externally for CRO roles often backfires. 💡 Cliff shares that while an external CRO might bring fresh ideas, the drop in productivity and growth can outweigh the benefits. He explains how an internal hire, already familiar with the team, culture, and customers, can often deliver better results faster. Tune into the full episode to hear more of Cliff’s insights and learn how businesses can stabilise RevOps during leadership transitions - link in comments!

Thinking about expanding into a new market? How do you ensure that your launch is a success? At Cognism, we’ve learnt the hard way that success starts before you place boots on the ground. In our latest blog, we share our approach to "warming up the market" and how a marketing-first strategy led to success in France - hitting 135% of our pipeline target and 120% of revenue in just six months. 👉 Swipe for the strategic approach we took to ensure a smooth entry. Continue reading about the strategies that worked for us (and the mistakes we won’t repeat) via the blog linked below. 

Scaling content creation with AI is the hot topic in this week’s episode of The Loop Podcast. Vincent Plassard, Growth Marketing Lead at Userled, shares his insights on how marketers can leverage AI to create content faster without compromising quality. Vincent explains how AI can handle 80% of the process, like drafting frameworks and optimising workflows, while marketers add the final 20% - their expertise, tone of voice, and unique insights. 💡 Great content blends efficiency with the irreplaceable human touch. Tune into the full episode where Vincent breaks down his strategy. Linked in the comments. How is your team using AI for content creation? Let’s discuss 👇 

How do you balance the pressure of quotas with creating authentic, buyer-focused conversations? In the latest episode of Redefining Outbound, Mark Cox, founder of In the Funnel Sales Coaching, shares his perspective on managing pressure across sales teams: 💡 If your reps feel the pressure, your customers feel it too. That’s why they avoid you—it’s not about reaching quota; it’s about reaching them. Leaders need to insulate their teams from this pressure, not amplify it. Mark explains that leaders must focus on empowering their reps with mentorship and skill-building, not just driving numbers. Interested in hearing more of Mark's top tips for redefining outbound? Tune into the full episode - link in comments.

Out with spray and pray, and in with more personalised, creative outreach. That's one of the shifts our sales team are making as we gear up for 2025. They also share their take on cold voice notes and quality over quantity. What are your ins and outs for next year? 👇 Johnny Ayah Abhyas

In the latest episode of The RevOps Review podcast, Jeff is joined by Sam Lau, Senior Director of Global GTM Enablement at Anomali. Sam shares insights from his journey starting in sales in 2010 to leading enablement for 5+ startups, where he's built frameworks to scale teams and drive results. 💡 Key takeaways: • The difference between technical wins and business wins in sales. • How tight partnerships between sales enablement and operations are key to success. • Why leading indicators matter just as much as quota attainment. Want to learn how enablement can take your team from good to great? Listen to the full episode - linked below!

🌍 Thinking about expanding your business into Europe? It’s not as simple as hopping across borders—but we've learned that with the right strategy, it’s more achievable than you think. In our latest blog, we sit down with market-entry expert Archita Fritz to unpack the essentials of a successful European expansion, including: • Why cultural and regulatory differences matter more than you think. • How hiring the right people can give you a competitive edge. • How to truly adapt to local markets, beyond translation. • Testing and warming up new markets before big investments. Read the full blog for expert tips and real-world examples to shape your European growth journey 👇

On the latest episode of our RevOps podcast, Jeff Ignacio sits down with Hannah Wendt, Director of Revenue Operations at NoFraud, to discuss unlocking AI potential, aligning revenue teams and accessing necessary data - and much more! 💡 One key takeaway? It all starts with unified data. Without a solid foundation, AI can’t deliver its full value. Whether it's driving revenue or optimising team efficiency, AI isn't just a tool—it's a strategic enabler. But the secret lies in careful analysis, smart prioritisation, and a clear roadmap. To hear all of Hannah's insights, tune into the full episode linked below 👇