Beyond Apartments & Aparthotels

Beyond Aparthotels are delighted to announce that planning permission has been unanimously approved by the London Borough of Camden to convert Kingsway House, Holborn from an office to Aparthotel for GMS Estates Limited to be operated under the Beyond Aparthotel brand. The approved plans prepared by Studio Moren include replacing the current 7th floor and adding an additional 8th floor. The reimagined structure will accommodate 58 generous Aparthotel suites. The building will house a ground-floor F&B space, a reception with cafe/store open to both guests and the public, and a basement gym. The scheme maximises its prime location with excellent public transport connections, being close to Holborn and Covent Garden and proximity to key business, retail, and tourist hubs.   Sustainability is at the heart of the design. Working alongside Hilson Moran (MEP) and Elliott Wood (SE), the project prioritises the retention of primary structural elements to conserve embodied carbon whilst introducing sustainable method for energy efficiency. The historic façades will also be carefully restored, respecting their architectural significance while aligning with modern environmental standards. Beyond's rooms incorporate low impact, circular and natural materials, with a strong focus on low toxicity products used throughout the FF&E and operational practices with-in the day-to-day environment of all spaces.   Paul Wells, Partner at Studio Moren, said: “This approval marks a significant milestone in the recognition of the necessity for the adaptive reuse of historic office buildings that are no longer fit for purpose in this part of Camden, breathing new life into these unused spaces and offering them a viable and sustainable future.” James Fry, CEO of Beyond Aparthotels, said: “We are looking forward to working with the fantastic project team to re-purpose Kingsway House into a modern, future-proof Aparthotel that will bring new life to the streetscape and provide generous, low-toxicity and low-impact spaces for guests to stay, in the heart of central London,”   The scheme is set to move into the development stage, with completion anticipated in late 2026. #StayNeutral #StayWell #StayZero  

Beyond Apartments have opened their third site in the heart of China Town, Soho, London. A mix of newly renovated one and two bed apartments in the middle of the hustle and bustle of London. The apartments were finished to a high standard and were fitted out by Beyond...in the Beyond way, including: - Naturalmat Beds - 100% natural materials, zero toxicity in beds or headboards using wool which is Crib 5 compliant and does not require toxic fire retardant chemicals - Devon Duvet - Pillows & Duvets - 100% natural materials...with zero toxicity - Rise & Fall & Soak&Sleep- 100% Organic Cotton Sheets & Towels - aquama - Electrolysed Water & Salt Cleaning solution - Zero chemicals used - Oxwash | B Corp™️ - Zero Chemicals used to clean our lovely sheets & towels - washed at 30C, delivered in electric vehicles. As with all hospitality business, we are essentially a purchaser of a supply chain and every decision we take is a vote for the kind of products and services we want to see in the world. Beyond offers its unique healthier, low impact accommodation solutions to the corporate and leisure market in three fantastic locations across central London. If you want to know more about us, what makes us different or about our sites, feel free to reach as at: hello@beyondapartments.co.uk #StayNeutral #StayWell #StayZero

Beyond Apartments was delighted to be the WINNER of the Best Property 1-20 units for our Fitzrovia site at the Serviced Apartment Awards 2024. A truly European shortlist from the UK, Spain, Czech Republic, Holland and Luxembourg - we were singled out for the following reasons: - Environmental impact of the brand - Great use of materials and knowledge of emissions - Setting a high benchmark for Wellness Tourism - Our forward thinking approach to lowering the toxicity of our spaces. Thanks to Serviced Apartment News for organising another great event. A big thanks to all the Beyond Team - Ross, Aman, Caroline, Temi, Jennie & Nysh and everyone at Vengrove. Finally, congratulations to all the winners on the night. #SAAWARDS #StayNeutral #StayWell #StayZero

A week today, Beyond Apartments & Aparthotels will be sponsoring & exhibiting at FOOTPRINT+. The UK’s only conference dedicated to moving the property industry towards a zero-carbon future.    This conference invites representation from every sector of the UK property industry and gives attendees the opportunity to discuss state of the art methods to reduce carbon emissions and build the relationships to put these into practice.     For the third year in a row (Founded 2022) we will be the only hospitality company represented….don’t ask me why there are not more…and would be more than happy to meet anyone interested in finding out more about what we do and why at Stand D12.   James Fry, Founder of Beyond says ‘As an attendee and sponsor, it is a great place to meet and discuss with like-minded people the importance of low impact, healthy spaces. As Beyond expands, owners, developers and operators will be measured by their deeds, not just their words.’   #StayNeutral #StayWell #StayZero #Footprintplus #FP24

We were kindly invited to speak on a panel at the Energy & Environment Alliance (EEA) conference about the importance of Data in developing an ESG Strategy. The EEA is the only organisation and therefore by association this is the only conference dedicated to ESG and lowering the overall impact of the hospitality industry. Data is vitally important...but, on it's own it does not do anything. Many companies are hiding behind the notion that 'we must understand the data before we can do anything' mantra...while kicking the problem down the road. I don't need the data to know - that if I use a gas boiler...there are better options, if I drive a diesel car...there are better options...if I use heavy chemicals to clean...there are better options...if I use one time use plastic...there are better options...you get the gist. As the saying goes - 'Action speaks louder than words'. Companies need to know where they are and where they need to go...but, it is not just about hitting targets to comply with regulations when companies can do so much more.... Thanks to our host Ross Petar from JLL Residential Value and Risk Advisory the other panelist - David Kellett from Inveso, Nagadarsan Suresh from the Partnership for Carbon Accounting Financials, Aidan McNulty from Omnevue and Young Ngoc Nguyen from d2o | Hospitality Performance Management Technology and of course thanks to the marvellous Ufi Ibrahim CEO of the Energy & Environment Alliance for organising and hosting. #StayNeutral #StayWell #StayZero

As we kick-off 24 - we are looking forward to the third Footprint+ in May - where we will be an exhibitor and sponsor. #FP24 is the only UK event dedicated to the reducing the impact of the built environment. As a Serviced Apartment & Aparthotel operator - we don't want to just concentrate on our operational carbon - but, work with owners/developers to build low impact, whole life carbon buildings that can only be efficiently and cost effectively operated if built/converted with its operational efficiency in mind from day one. As the industry has moved from Leases to HMA's investors are starting to wake-up and see that an efficient building not only increases their income but, also directly feeds into debt valuations and exit values - even more so, as many assets will be 'stranded' going forwards, those who do things 'properly' now - will reap the rewards as people scramble to allocate certain parts of their portfolios towards compliant real estate. Deeds, Not Words - will be how owners and operators will be measured in the future... #StayNeutral #StayWell #StayZero #FP24