Naturalmat

We made a trip up to London for a dose of inspiration at the Net Zero Festival this year 🌍 So much to learn from a melting pot of business leaders, activists, climate scientists, policy makers ; real movers and shakers. 🌱 A panel on net zero priorities for the new government discussed the pressing need for government stability + strong leadership + a clear sense of direction so businesses can confidently invest in decarbonisation efforts. Juliette Sanders a.k.a. Killah Jules reminded us that the UK is not only the first major economy to completely phase out coal, but has also halved its emissions while growing the economy by 79% since 1990 - putting us in a fantastic position to keep leading the way towards an achievable net zero future. 🌱 Collaboration is key: while this is a widely known fact, it’s especially relevant within the sustainability sphere. Sharing knowledge and working together on common barriers will unlock a lot more investment and opportunities, providing the much needed acceleration for the net zero transition. 🌱 Skills gap: Even a perfect plan needs the right people, with the right skills, to succeed. There seems to be a general consensus that we have the knowledge, the tech and we know what needs to be done, yet we're severely lacking in willpower and individuals with specialised skill sets. 🌱 A fantastic workshop by Forum for the Future on how to build just, regenerative and resilient value chains. Our personal favourite was reflecting on the importance of context while making demands from suppliers - it's crucial to consider the history and local needs of producers, communities and landscapes. To end on a very sobering quote from Simon Reeve: “I think it’s important to remember that we’re not trying to save the planet - the Earth will live on as it has for many years - we’re trying to save us.” #netzerofestival2024 #businessgreen

Our team got up bright and early last week for a productive litter-picking session on Exmouth beach, organised by Rebecca, our Head of People & Culture. We were welcomed by Valerie from Plastic Free Exmouth, who gave us an overview of their work and some insight into what to look out for on the beach, and all our equipment was provided by Surfers Against Sewage as part of their Million Mile Clean initiative. Our team collected 20kg in under two hours! Find out how you can get involved here: https://lnkd.in/enx8mXQK.

Join us on Tuesday 8th October at 10:30 AM for an insightful discussion on "Sharing Your Story: Communicating Your Impact" at Decorex International, Olympia London, Stand MS19 (The Green Room). Session Chair: Mirry Christie Special Guests: Charlie Martin, The Anti-Greenwash Charter Edward Bulmer, Edward Bulmer Natural Paint Mark Tremlett, Naturalmat We’ll explore how authentic storytelling can engage clients and inspire sustainable change, while avoiding the traps of greenwashing. Key discussion points include: Communicating sustainability progress authentically Tailoring stories for different audiences Cutting through the noise in the digital age Don’t miss this opportunity for a chat with sustainability leaders! 🌱

A few weeks ago, our team gathered from all corners of the country for our annual Summer party. This celebration gave us the opportunity to showcase the progress of our new Devon showroom and HQ to our teams from London, Knutsford, and the Cotswolds, as seen behind our jolly group above. We’re already counting down the days to next year’s party!🥂

We've spent 25 years building our business as a force for good and there's so much to be proud of. Here's a quick look back at our sustainability journey, from pioneering a natural mattress with no fire retardants to celebrating our positive impact with prestigious awards.

In celebration of our 25th birthday, here’s a look at our commitment to supporting local communities over the past 25 years.

This May we celebrate our 25th year in business, so over the next few weeks we’ll be looking back in time and exploring the three values that have guided everything we’ve done since day one – organic. local. sustainable.

We had a great time visiting Innovation Zero at Olympia London last week! Fantastic to hear from such a diverse range of speakers - scientists, policymakers, academics, industry leaders and innovators - all coming together to inspire a greener, safer future for everyone 🌍 Here are some of our key highlights and takeaways: 🌱 Insightful panel discussions with climate scientists emphasising the urgency of staying on track with our net zero targets. 🌱 Costs of the Net Zero transition: highlighted the importance of sharing the financial burden equitably. This means a greater contribution must come from those with larger funding pots and government subsidies should help ensure that people are not forced to pay what they can't afford. 🌱 Circular Economy: Incorporating more recycled materials to reduce waste, bring down the energy needed for production (recycled materials require far less energy for production compared to virgin materials) and relieve the immense pressure on our natural systems (less digging, growing, mining and cutting down of trees can help restore our dwindling biodiversity). Overall, a humbling reminder that a sustainable future is one where we embrace longevity by having fewer possessions to cherish and care for, something we're always advocating through our Mattress for Life Initiative™ ♻

With families across the UK struggling to get a good night's rest, we've made it our mission to make healthy sleep accessible to all. We're so proud to be working with Cotton Lives On™ to not only reduce waste but also alleviate bed poverty by donating these exclusive recycled cotton mattresses to people in need.

Following the recent release of our 2024 Impact Report, we invite you to join our founder, Mark Tremlett, for a webinar exploring the intricacies of the impact reporting process.