SPOTONVISION - B2B Marketing Agency

🎄✨ 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗮𝗹𝗹 𝗼𝗳 𝘂𝘀 𝗮𝘁 𝗦𝗣𝗢𝗧𝗢𝗡𝗩𝗜𝗦𝗜𝗢𝗡! ✨🎄 At SPOTONVISION, we believe in two things: building strong relationships and celebrating like there’s no end of year deadline! We laughed, we strategised, we spread holiday cheer And now we’re ready to toast a fantastic New Year! 🥂 𝐻𝑒𝑟𝑒’𝑠 𝑡𝑜 𝑠𝑢𝑐𝑐𝑒𝑠𝑠, 𝑗𝑜𝑦, 𝑎𝑛𝑑 𝑎 𝑠𝑝𝑟𝑖𝑛𝑘𝑙𝑒 𝑜𝑓 𝑚𝑎𝑔𝑖𝑐 𝑖𝑛 2025. 𝑇ℎ𝑎𝑛𝑘𝑠 𝑓𝑜𝑟 𝑏𝑒𝑖𝑛𝑔 𝑝𝑎𝑟𝑡 𝑜𝑓 𝑜𝑢𝑟 𝑗𝑜𝑢𝑟𝑛𝑒𝑦—𝑤𝑒 𝑐𝑜𝑢𝑙𝑑𝑛’𝑡 𝑑𝑜 𝑖𝑡 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑦𝑜𝑢! Ingrid Archer-van den Berg, Shimon Ben Ayoun Maia Hemkes Bella Swajaya Chloé Krul Deborah Costantini Géraldine Sobels Jamie Karels Liesl de Bruin Mandy Visser Anika Shrivastava #HappyHolidays #BuildingRelationships #CheersTo2025 #SPOTONVISION

𝙎𝙞𝙣𝙩𝙚𝙧𝙠𝙡𝙖𝙖𝙨 𝙖𝙩 𝙎𝙋𝙊𝙏𝙊𝙉𝙑𝙄𝙎𝙄𝙊𝙉 = 𝙜𝙚𝙯𝙚𝙡𝙡𝙞𝙜𝙝𝙚𝙞𝙙 𝙤𝙫𝙚𝙧𝙡𝙤𝙖𝙙! ✨🎁 We swapped campaigns for surprises, spreadsheets for poems, and brainstorms for pepernoten yesterday—and what a blast it was! A team full of spirit, laughter, and creative surprises made this Sinterklaas celebration one for the books. Big thanks to the incredible crew who made it extra special— Bella Swajaya, Chloé Krul, Anika Shrivastava, Shimon Ben Ayoun, Jamie Karels, Géraldine Sobels, Liesl de Bruin, Deborah Costantini, Mandy Visser! You all brought the magic to life. #Sinterklaas #TeamCelebration #B2BFun #SPOTONVISION

𝗧𝗵𝗲 𝗕𝟮𝗕 𝗯𝘂𝘆𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴—𝗮𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁? In this compelling article, Shimon Ben Ayoun interviews B2B marketing expert Kerry Cunningham, who challenges traditional ideas about demand generation, lead campaigns, and the role of brand in B2B. Key takeaways: - Buyers complete up to 80% of their journey independently before contacting sales. - Traditional lead-gen strategies often miss the mark. - Building brand trust is essential for staying on the buyer’s shortlist. 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘩𝘰𝘸 𝘵𝘰 𝘳𝘦𝘵𝘩𝘪𝘯𝘬 𝘺𝘰𝘶𝘳 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘸𝘪𝘵𝘩 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘧𝘳𝘰𝘮 𝘒𝘦𝘳𝘳𝘺’𝘴 2024 𝘉𝘶𝘺𝘦𝘳 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘙𝘦𝘱𝘰𝘳𝘵. 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/e5zyybK2 #B2BMarketing #AccountBasedMarketing #BuyerJourney #DemandGeneration #BrandStrategy #SalesAndMarketingAlignment #B2BInsights #LeadGeneration #CustomerCentricity #SPOTONVISION

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗼 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿 𝗶𝘀, 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘁𝗵𝗲𝘆 𝗲𝘃𝗲𝗿 𝗯𝗲𝗰𝗼𝗺𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿?  Download our FREE E-book: Buyer Persona Step-by-Step Guide and unlock the power of precise targeting! Crafting the perfect message for your audience is everything. But how do you connect on a deeper level? This practical guide equips you with the tools to build powerful buyer personas that will sharpen your messaging and boost results. Here’s what you’ll discover in this essential guide: Why buyer personas are a game-changer for every marketing strategy 🔎 Step-by-step methods to build, refine, and implement personas that work 🤝 How personas bridge Sales and Marketing, creating alignment and driving success 🎤 Expert tips for conducting insightful interviews with your potential buyers 🚫 Top mistakes to avoid so you stay on track Don’t miss out! Download your guide today and start creating messages that resonate with the people who matter most. 🔗 https://lnkd.in/eEmwvicV #BuyerPersonas #TargetAudience #MarketingStrategy #B2BMarketing #PersonaDevelopment #CustomerInsights #MarketingTips #MarketingGuide #DigitalMarketing #MarketingAlignment #MarketingTools #FreeEbook #SPOTONVISION

𝗝𝘂𝘀𝘁 𝘄𝗿𝗮𝗽𝗽𝗲𝗱 𝘂𝗽 𝗮𝗻 𝗲𝗻𝗿𝗶𝗰𝗵𝗶𝗻𝗴 𝟲-𝘄𝗲𝗲𝗸 𝗕𝟮𝗕 𝗩𝗶𝘀𝗶𝗼𝗻 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗰𝗼𝘂𝗿𝘀𝗲 𝗼𝗻 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝘄𝗶𝘁𝗵 𝗙𝗹𝗲𝗲𝘁 𝗦𝘂𝗽𝗽𝗼𝗿𝘁! Over the past few weeks, we’ve had the pleasure of guiding the Fleet Support team, including Arie Brundel, Maaike Appelboom, Youri van Gogh, Koen van Hamburg and Henk Hoekstra, on a deep dive into the ins and outs of the B2B Customer Journey. Across the first five sessions, we explored theory, best practices, and real-world examples – all leading up to the highlight: an interactive clinic where we mapped Fleet Support’s customer journey and identified actionable improvements. Here are some of our top takeaways: ✨Listen to your customers: Understand what truly matters to them to drive meaningful engagement. ✨ Bring insights to life: Leverage data to spot quick wins and define the next steps. ✨ Focus on every touchpoint: Every interaction, big or small, influences the journey. ✨ Stay proactive: Regularly seek feedback for continuous improvement and a better customer experience. Thank you, Fleet Support, for your energy, insights, and dedication! #customerjourney #b2b #SPOTONVISION

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗺𝗮𝘀𝘁𝗲𝗿 𝗔𝗕𝗠? 𝗟𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝘀! At the Global ABM Conference in London, industry leaders shared their ABM journeys—what worked, what didn’t, and how they overcame challenges. Ingrid captured key insights from speakers at Cisco Splunk, Ping Identity, and Henkel, highlighting: - How Cisco Splunk adapted their ABM with in-person CXO strategies. - How Ping Identity scaled ABM for 6,000 accounts using AI and automation. - Why soft skills like stakeholder management are key to ABM success. 👉 Read the full article here for practical insights and inspiration to level up your ABM strategy: https://lnkd.in/etJ2WWDU 𝙒𝙝𝙖𝙩’𝙨 𝙮𝙤𝙪𝙧 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝘼𝘽𝙈 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚? 𝙇𝙚𝙩’𝙨 𝙙𝙞𝙨𝙘𝙪𝙨𝙨 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨! #ABM #B2BMarketing #AccountBasedMarketing #SPOTONVISION

What an inspiring afternoon yesterday at the B2B Marketing Forum Europe on Tour!💡 Our co-founders, Ingrid Archer-van den Berg and Shimon Ben Ayoun, shared their insights on the current state of account-based marketing. From the trends shaping the field to what’s driving real success, it's all about actionable insights and staying ahead. We’re proud to see such an engaged audience and can’t wait to see how these insights spark fresh ideas. 💬 A big thank you to Dana Connor from ChannelEngine for leading the conversation and everyone who joined us—it’s always exciting to connect and exchange knowledge! #ABM #AccountBasedMarketing #B2BMarketingForum

🌐 𝗧𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗷𝗼𝗶𝗻𝗲𝗱 𝗼𝘂𝗿 𝗿𝗲𝗰𝗲𝗻𝘁 𝗢𝗻𝗹𝗶𝗻𝗲 𝗖𝗹𝗶𝗻𝗶𝗰 𝗼𝗻 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱! We looked at what's next in B2B marketing—like buyer enablement, personalisation, ABM, and how AI is transforming customer engagement. A special thank you to our fantastic speakers Ingrid Archer-van den Berg and Thomas Allgeyer for sharing their insights and expertise with us! 🎉 If you couldn’t attend, you can still catch the full recording here to stay ahead in 2025 planning: https://lnkd.in/et3vdx8T #B2BMarketing #MarketingTrends #Personalization #AI #BuyerEnablement #ABM #webinar

🚀 𝗕𝗶𝗴 𝗡𝗲𝘄𝘀! 🚀 We’re thrilled to announce SPOTONVISION’s strategic partnership with Demandbase, the leader in account-based go-to-market solutions for B2B enterprises! Together, we're empowering European B2B companies with a state-of-the-art GTM platform and data-driven insights to elevate ABM strategies for growth. Paul Gibson, SVP International at Demandbase, shares, “Expanding our presence in Europe with SPOTONVISION means we’re ready to unify teams, drive revenue, and make every move count.” Discover how this collaboration can help your business achieve smarter, faster growth. 👇 https://lnkd.in/eh-7yiEh 📢 Special thanks to Leanne Chescoe, Isaac Atashkar, Paul Gibson and our SPOTONVISION founders, Ingrid Archer-van den Berg and Shimon Ben Ayoun, for their incredible contributions to making this partnership possible!

The SPOTONVISION team attended the 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗕𝗠 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 last week, and what an inspiring experience it was! The event brought together brilliant minds and invaluable insights on the future of B2B buying and account-based marketing. A huge thanks to the organisers B2BMarketing.net and especially Joel Harrison for a fantastic conference, and to the speakers who shared their expertise so generously. Special shout-out to Kerry Cunningham from 6sense, Ryan Almond from Henkel, and Thomas Allgeyer from Frenus GmbH for their compelling sessions. You each brought new perspectives on how ABM can be a game-changer in 2025. 🙌 It was a great honour for our team to attend, Shimon Ben Ayoun, Maia Hemkes and Ingrid Archer-van den Berg, leaving London with actionable insights and fresh ideas for ABM that we can't wait to implement! 🚀 #ABMConference #GlobalABM2024 #B2BMarketing #MarketingConference #ABMStrategies #AccountBasedMarketing #SPOTONVISION #LondonEvents